This year's online shopping Monday sales rose, up to 2.29 billion U.S. dollars

Adobe released a report recently, compared with 2012 "NET purchase Monday", this year's "net shopping Monday" sales rose to 2.29 billion U.S. dollars, which from the mobile end of the sales accounted for up to 31%, visible, mobile end has become "net shopping Monday" the main force.

Adobe says mobile-side sales are up 80% this year compared with last year's "net shopping Monday", which some in the industry believes is related to retail companies adopting mobile-side publishing push notifications. Data show that in the past two months, 77% of mobile push notifications have occurred in the past Thanksgiving and "online shopping Monday" day.

In addition, social networking has played a significant role in this promotional period. According to Adobe official data, in the Thanksgiving and "online shopping Monday" period of time, from the social network to click into the Retail electricity web page consumers spend 148 million of dollars online. Data from IBM show that in these social networks, shoppers from Facebook are the most commercially valuable, averaging $97.81 trillion per single value, followed by Pinterest, with an average value of $92.4 for each order. From a conversion point of view, Facebook also has a 38% advantage over Pinterest.

It is noteworthy that, and the cat "Double 11" is similar to the "online shopping Monday" in the United States, there are some retail dealers have encountered problems. There is a consumer reflection or even open the site is very slow home. Some consumers also reflect the plight of filling orders online.

It is understood that the United States "online shopping Monday" as the first Monday after Thanksgiving, from 2000 onwards, the United States Amazon, ebay and other electric enterprises will launch a series of large-scale promotional activities on the same day, become the version of the electricity business "black Friday." In the United States this year, "online shopping Monday", large U.S. electric dealers such as Amazon, EBay, Groupon and other different kinds of promotional methods, Amazon launched a column on the official website, EBay service on the day, and Groupon is to come up with billions of dollars coupons to repay the consumer.