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Author in Victoria Harbour
Early in the morning, the sun shines on the beautiful campus of the University of Leicester, with its pale green lawn, dark oak trees, brown-red school buildings, orange-yellow cobblestone trails all shrouded in golden light. Looking around, no matter where you lock your sights, it makes a wonderful medieval oil painting. Known as the "southern Harvard," the university is the most famous university in the south of the United States, not only the campus beautiful scenery, but also has more than 100 years of heavy history and a glorious period of experience. Study here, make up for my university-Hong Kong University of Science and technology lack of historical accumulation regret.
I wandered to the William Les statue in the schoolyard, looking up at the founder of the University of Leicester, looking at his solemn countenance, which he had created in his mind when he founded the University of Bath ... I think when he recalls his past time will not be moved to tears? Standing before the statue of Reiss, I thought about what happened last year when I was creating a "study Hong Kong" website at the Hong Kong University of Science and technology ... Early start of the bitter spicy, development and growth of sweet, sincere cooperation and hard work team members, one tired and sleepless nights, a warm and familiar face, a pile of bitter and sweet memories, a scene of the scene flashed in front of ... Looking back on the past, really let oneself moved tears tears ...
Let us remember the founders and pioneers of the "study Hong Kong" website:
* Chief Executive Officer, Liu Zetin (Boris), Department of Electronics and Computer Engineering, Hong Kong University of Science and technology 06 students
* Chief Technical Officer Shro (Simon) 05 Students of Computer Science Department, Hong Kong University of Science and Technology
* Chief Financial Officer Shang (Ross), Finance Department, Hong Kong University of Science and technology, 05 students
* Executive Operation Officer Manhao Yang (Ocean), Department of Electronics and Computer Engineering, Hong Kong University of Science and technology, 05 students
* Human Resources Management Lili (Kevin) 06 students of metrology and Finance of the Chinese University of Hong Kong
* Permanent Secretary Chaowei (Tina), Department of Electronics and Computer Engineering, Hong Kong University of Science and Technology, 05 students (now out of the team)
Thoughts collide with inspiration
One day in March 2007, I had dinner with some of Hkust's best friends, and we chatted and talked and talked about the annual recruitment of tertiary institutions in Hong Kong, and many mainland students will apply for admission to Hong Kong schools. Everyone you say my language, each said their own application of the experience of Hong Kong school, it seems not so smooth, during a lot of trouble. In particular, Xiaoman students, the initial understanding of Hong Kong's university situation is almost zero, coupled with a variety of information channels, in the process of reporting, often confused, encountered a lot of trouble, cost a good deal of difficulty, finally applied to the hkust. For the vast majority of candidates and parents in the mainland, the university in Hong Kong is still a "new thing", after all, they have no knowledge of Hong Kong's universities, mainland students ' methods of reporting, interviews with local schools, procedures to go to Hong Kong and employment in Hong Kong. The big cities in the mainland are still better, and for the students and the parents of the small and medium-sized cities and towns, it is even more difficult.
Speaking, everyone's topic focused on the root of the problem, there is no accurate authoritative information sources, information communication channels are not smooth. The real problem is the lack of a platform for Hong Kong universities and mainland students studying in Hong Kong to communicate with mainland high school students and parents. Many parents are more convinced of the experience of "experienced people" and particularly want their help. At that time, although I was only a first-year students of the Hong Kong University of Science and technology, but because I set up a blog in Sina, in this regard, many candidates and parents through the blog messages and e-mail and other ways to contact me to understand the university and enrollment in Hong Kong. At this point, I think we are both majoring in electronics and computer science and have been studying in Hong Kong, can we do something about this? Perhaps we are a group of like-minded people from the beginning, but also may be our thoughts sparks collide together, we invariably put forward a vision: we build a platform for this exchange Studying Hong Kong's web site, using our electronic network technology, our knowledge of the University of Hong Kong and our personal experience in studying and living in Hong Kong, we provide our mainland students and parents with first-hand true and accurate information on the most valuable and real facts to help them solve the difficult problems in their study in Hong Kong.
Just do the quick punch.
With this initial idea, we will proceed to action immediately. The next day, we held a meeting, detailed analysis of the situation of the mainland college entrance examination and the trend of candidates, understand the year and the next few years, Hong Kong universities to recruit mainland students, seriously discussed the establishment of Hong Kong Web site is necessary and feasible. We were very much in agreement at the time, and we were enthusiastic and energetic, and we were looking forward to the business and future.
Our aim is to build an exchange platform between mainland students, parents and mainland health sites to break through the limitations of regular information websites and to provide relevant information to mainland students and parents in the most direct way. Our slogan is: Students in Hong Kong to provide you with firsthand information; Experienced "to introduce you to study experience, the network gathered 12 schools in the mainland students strength, for your timely answer to school questions, for you to eliminate trouble.
At several subsequent meetings, we identified the name, structure, domain name, and basic services of the future website. Then, we will work on the Web site refinement, responsibility to each individual head, did a clear division of labor. Website database and dynamic page is responsible for Shro, I and Manhao Yang Design website questions and answers and public information module and classification, Chaowei is responsible for the design of home page layout and website logo, Shang is responsible for contact with the university partners. In less than a week, we will complete the preparation of the site, the purchase of domain name studyinhk.net, the establishment of the framework of the website, officially named "Study Hong Kong", and at the end of March 2007 officially online.
To overcome difficulties and strive for progress
The first difficulty in creating a Web site is the financial problem, and the web hosting and domain names are all in need of cost. We have no recourse to anyone, we can only find our own solution, finally we decided to pay for our own pockets. Shro, Manhao, Shang and Chaowei, who originally started their own business, split the cost of the five. We are all poor students, but fortunately I have a full scholarship, it is not a problem to pay this fee. But also perhaps, this money also has the student parents ' credit.
We are all students at Hkust, and the Hong Kong University of Science and Technology (HK Kong University of Sciences and Marvell, HKUST) is very much under pressure, especially in the field of engineering, which is very famous in Hong Kong. At Hkust there have been engineering students who jumped out of suicide because they were overwhelmed by schoolwork. Hkust's classmate jokingly UST for University of Stress and Tension (meaning). Dealing with the relationship between learning and entrepreneurship is a serious problem for every one of us. As students, we must complete the learning task, as a good student, we must come up with excellent academic performance, as entrepreneurs, we must lay a solid foundation for their own careers.
In order to do some business, we have no choice but a shoulder to pick two, learning entrepreneurship two both, learn to start two. To achieve this goal, we have to pay more than other students to work harder, more sweat flow, spend more effort, squeeze more time. We often midnight, even all night, especially during exams that are big and small. Although we are very busy very tired very hard, but very happy very happiness is very fulfilling, because our hearts have a firm belief and the determination to win.
The team discussed the business plan together
In addition, to deal with and solve the technical problems of the site is one of our difficulties. At that time, we are only a year or second year of college students, the relevant knowledge of the network is very limited. To this end, we continue to learn and practice, in the theoretical study and practice to expand knowledge. We continue to use the latest technology to adjust and improve the function of the site. If the use of anti-theft chain technology, anti-duplication technology, split cookies jump technology, centralized authentication system (CAS) technology, increased e-mail notification, Message Bar scalability, standby mailbox functions, user avatar function, SMS function in the station, RSS subscription function, integration map function, station SMS function, Intelligent chat recording function, keyword automatic indexing function, grading recommendation function article comment function and so on. After our unremitting efforts, the site's scientific and technological content and grade greatly improved, the site's clicks and visibility of a large leap up.
Initial operations See results
Website establishment early, we launch public information, you ask me answer, question follow-up and the life of Hong Kong School and other services, the site structure and content are relatively simple. Later, we have launched a student certification in Hong Kong School, hot recommendations, individual exchanges, daily recommendations, study Hong Kong Weekly (Students and administrators limited to Hong Kong schools), students in Hong Kong School, Hong Kong School interview topics, new students o ' Camp topics, Study Hong Kong Dictionary Study Hong Kong discussion area and other layout and service items.
June 2007, the college entrance examination is coming, in order to match candidates for the Hong Kong School, we launched the site's first special planning-the Hong Kong school interview. We have collected some interview questions from mainland students studying in Hong Kong and invited some of them to write about interview experiences, experiences, lessons and impressions, and share them with mainland candidates. We have also set up the interview area where you ask me to answer questions for candidates and parents.
The August was a period of preparation for the freshmen before they went to Hong Kong, and all the questions were focused on such issues as endorsement, entry formalities, baggage preparation, arrival routes, school routes, pick-up points, boarding and lodging in schools, and campus environment. We quickly launched a special project--The School freshmen O ' Camp (o ' camp) is the abbreviation for Camp orientation, the new orientation camp for freshmen in Hong Kong. For this reason, we have been fighting for three consecutive nights, collecting a great deal of information about various universities in Hong Kong, as well as writing some instructive articles to publish on the website together. To engage in this kind of thematic planning, we need to integrate operations, design, technology, human resources and other tasks, is the entire team highly collaborative large-scale complex systems engineering.
The above two topics in the website after the release, we received a large number of user feedback, a lot of benefit from the "study Hong Kong" website students and parents have expressed their gratitude to us. First, let us excited unceasingly, the user's praise and gratitude is to our biggest return, our labor finally obtains the recognition. Under the user's encouragement, we have carried on the technical innovation and the improvement, has speeded up the development pace greatly.
Build a team and develop
2007 summer vacation, with the "Study of Hong Kong" site development and running problems, I gradually realized that if the site to continue to do a good job, if the cause of rapid development, must form a management team (management Core), an ideal, ambitious, passionate, motivated, intelligent, A strong management team with a clear division of labor. So I decided to return to Hong Kong one months earlier to discuss with several other students about the preparation of the team.
Based on our common ideals, ambitions and convictions, we have formed a team of boliance, after thorough discussions. "Bo-" from the French word root, said that one of the best, "-liance" from the "alliance" one of the Alliance, Boliance is the good people together meaning. The Chinese name "Boliance" is translated according to the pronunciation of the English language, the choice of these three characters is "first Contact", indicating that we use firsthand data sources, to provide users with the latest most realistic and most valuable information.
Next, we identified each individual's responsibilities and made a definite division of labor. I am responsible for the operation, design and development of the website, Shro is responsible for the website data architecture, hardware and technology. The work of both of us is the most important, the workload is the biggest, the website bears more responsibility. We stipulate that the team hold a meeting every week or every two weeks to analyze the operational status of the previous period, propose new tasks and plans, and make a clear schedule for each individual task.
The team identified a clear positioning for the "Learning Hong Kong" website: study Hong Kong website for mainland students and parents who are interested in studying in Hong Kong, to create a platform for them to learn about Hong Kong schools, to obtain information on admission to schools and to exchange students online. At the same time, we also provide various information and communication support to mainland students studying in Hong Kong to solve the problems they encounter in their life and study.
After the establishment of the team, we intend to develop the team into a company, considering whether the current site, the team or the future of the company, must have a formal operating procedures, clear rules and financial support, otherwise it will accomplish nothing. Since we are not Hong Kong permanent residents, there are certain difficulties in registering companies. We begin to realize that only when we get into commercial operation, can we really make the website bigger, do well and do it for a long time. Therefore, we registered the team (future company) domain name: boliance.com (International Domain name) and Boliance.com.cn (Chinese domain name). Strengthen the internal management of the site, developed a series of rules, such as our every meeting has a detailed meeting records, and stored in the team online. All capital expenditure and income are documented and kept transparent internally. In addition, we have also produced a seal of the Union and a souvenir T-shirt to study the Hong Kong website.
Development and Innovation bear fruit
Website development is endless, development and innovation is the goal we always pursue. In the later days, we continue to improve and innovate, do a lot of work. In order to increase the search relevance, we have modified the dynamic article title and the Public Information classification structure; In order to enhance the interaction between users, we have launched SMS and article comments; In order to encourage parents to participate, we have set up a special hot discussion area, in order to encourage more mainland students to participate, We have established a partnership with the mainland health associations of our schools, and in order to differentiate between undergraduate and graduate applications, we have rearranged the major categories of issues and articles and launched a comprehensive, undergraduate and postgraduate editions; In order to cope with the situation, we continue to launch thematic planning ...
As we continue to improve and innovate, the site's increasing number of clicks, in Baidu and Google's ranking has always been the first position in the search engine rankings also quickly to the first place. The Web site's virtual host traffic reached the upper limit, we had to upgrade the site's virtual host again to accommodate more user access. With the increase in the number of visits, we also continue to expand the site's original content, including high candidates to apply for mandatory reading, graduate application must read, 2008 Hong Kong University Mainland Enrollment FAQ, the Hong Kong School interview area, the ten reasons to study Hong Kong, Hong Kong University advantage Professional rankings, The ten mistaken ideas of studying in Hong Kong are very useful articles.
In November 2007, we started using Google Analytics (Google Analytics) to count Web site access data. Through analysis and research, we can understand how users access to the site (including search engines, external links and direct access)? which pages have more access? Which keywords bring the most access? which pages have a high bounce rate (that is, to leave the site after accessing the page)? Get a lot of very detailed statistical data. We spend a lot of time each week analyzing and discussing the data. We also have to study the psychology of different visitors and ideas, the specific services for the corresponding modification and improvement, these work is very meticulous very professional. As a college student, we learn a lot of things that we can't do in class. The functions and services of the website are being perfected in this continuous improvement.
May 2008, with the application of high candidates is coming to an end, and graduate application results are announced, the site's daily hits 20,000, forming a hot situation. At this time, the beginning of a business initiative to find us to put ads. For business reasons, this is inconvenient to specifically unfold this matter, but from the contact to negotiate the final signing of the contract process, for me and each member of the team, are full of novelty and excitement. The first bucket of gold dug in Hong Kong, let us several mainland students learned a lot of knowledge, engaged in a lot of market operation practice, accumulated a lot of experience and lessons, for the future development opened a door, paved a road, built a bridge.
With the further promotion of website popularity, some Hong Kong and mainland media, such as Hong Kong's "Wen Wei Po", "Oriental daily" and so on have interviewed our team. Google said that we "study Hong Kong" website: "To the students who wish to study in Hong Kong to provide the most comprehensive, the most fresh personalized, first-hand learning information for students to apply for the Hong Kong school to remove all obstacles." ”
Hong Kong competition won third place
From March 2008 to August, as captain of the team, I led the team on behalf of the Hong Kong University of Science and technology to participate in the "Hong Kong Youth Entrepreneur Challenge Cup" competition (the young entrepreneurs Development Council entrepreneurs ' Challenge, referred to as the YDC Challenge Cup), in the territory of nearly 300 teams to stand out, after the preliminary, semi-final, final of the rounds of selection, and finally achieved the third runner-up of the outstanding results, and received a bonus of HK $15,000. Our team is the only one in the territory by the Engineering college students, the other teams are business and MBA students, including graduate, doctoral team.
YDC Challenge Cup Award certificate
Our team members are as follows:
Captain: Liu Zetin, Department of Electronic Engineering, Hong Kong University of Science and Technology;
Member: Shro, second year of Computer Science, Hong Kong University of Science and Technology; Shang, Hong Kong University of Science and Technology, finance department, Xu Xian, the first year of Business administration of Hong Kong University of Science and Technology, Lili, the first grade of econometrics in the Chinese University of Hong Kong.
Participation process
The annual event, organised by the Hong Kong Young Entrepreneur Development Council in collaboration with Stanford University in the United States, is aimed at full-time students in tertiary institutions in Hong Kong, with a view to providing students with opportunities for contact with entrepreneurial groups and promoting the development of young entrepreneurship and entrepreneurship. Finalists will have the opportunity to showcase their business plans and ideas before a panel of eminent entrepreneurs, risk investors and other professionals.
It was a coincidence to be in the competition. After the start of the spring semester in 2008, I am considering the further development of the "study Hong Kong" website, to expand it overseas, at this time, three times received a mass of university event notification mail. I think, just take advantage of this opportunity, the future of our vision and plans and the blueprint for the future of the site more detailed and more in-depth and more systematic description. So, I put this idea in the team meeting, with the support of everyone, we decided to participate in the competition.
The business concept of our competition is mainly the expansion of the "study Hong Kong" website, which will be made into a "study abroad" website, expand the website business to the global scope, and carry out diversified value-added services and products. We put the "study Hong Kong" site as a preliminary trial run website, with this basic design to build a larger global Chinese learning overseas exchange platform.
The whole process of the contest and all documents are in English. The tournament is divided into three stages of preliminary, semi-final and final, with a total of four workshops for each stage of the competition team to introduce the relevant preparation materials and basic counseling. In the preliminary stage, we need to submit a summary of not more than three pages, although only three pages, but it is the fate of three pages, determines whether we can be in the nearly 300 teams selected. Written by me and Xu Xian. Although only three pages, but this is I wrote the most serious three pages, in order to be able to highlight the advantages, whether the general framework or language details we very seriously discuss, modify, and finally by me and Shro together design layout and landscaping, so that the entire summary looks very professional.
In addition, it is a critical step for each team to submit three proposed investment plan previews and three video recordings of five minutes of DVD-burning. We spent at least 20 hours to make this five-minute display video. We work together, we have a very tacit understanding. I am responsible for writing, designing and organizing, and I, Xu Xian and Lili Three to do the display, video and post-production by the Shro responsible for the recording stage of the director by Manhao Yang as. In order to ensure the quality of recording, we borrowed professional digital video cameras, tripod and related equipment, the use of sound and video recording at the same time, the combination of late production methods; redefine "video presentation"--combining visual effects with animation display. Shro also learned some techniques to control camera lenses.
I write and change the manuscript every day, and discuss with Shro the video material and the animation design plan that need to use. Filming, in the university three lecture halls and lounges, we dressed in costumes full of passion to show our charm. In the process of filming, constantly adjust the speed, expression, intonation, gestures, eyes, body language, grasp every detail, each film has been recorded several times to achieve the level of satisfaction. After the film, Shro, Manhao Yang with Adobe Premiere and other software to do post-processing, the video and audio synthesis after the inclusion of subtitles, while inserting some documentary pieces and the production of some animation effects. In those days, we were always busy all night long. This film is very successful in reflecting our English ability, professional level, appeal, persuasion and other comprehensive qualities. Later, the contest judges are very satisfied with this, some experts commented that the video level "reached the level of professional television production."
The contest of the final stage
Successfully passed the semi-finals, the whole territory by 10 teams to enter the final, the match date of June to the middle of the season. Since Hkust is the only U.S.-made university in Hong Kong, the semester and holiday periods are different from those of other universities. Other universities ended their exams and holidays in early May, while the hkust was off for the May 31 June 1. At this point, just into the most tense final stage, we have to review the exam, while competing. The final is divided into two stages-a full 30-page business plan submitted on June 5, and a 30-minute on-site display and question-and-answer session at the Lishan Tower, Central, Hong Kong, June 14. To write a 30-page complete business plan, we have to learn a lot and participate in the industry's renowned Mr. Brian Bloomfield A workshop dedicated to our finals, which is designed to guide us from the perspective of VCs and entrepreneurs. At the same time, we were fortunate to have a mentor (Mentor) volunteer counseling. He is from Bechelon (Asia) Co., Ltd. Enterprise Manager Mr. Toney Chang. I would like to express our heartfelt thanks to Mr. Zheng for the help our team has given us.
The English Business plan for 30 pages of A4 paper, in the words of his teammates, "is catching up on a novel." This includes executive summary, company profile, product and service, market analysis, competition and risk assessment, marketing plan, Business plan, financial overview, and more. For me, these are things that have never been touched and must be learned from scratch. We have consulted more than 10 model plans, carefully study their structure, organization, content and related business knowledge, if you encounter not, but also to find reference books or online encyclopedia self-study. For example, the business administration is very famous SWOT analysis, I was used after self-study. The so-called SWOT, namely strength, weakness, opportunity and Threat (strengths, weaknesses, opportunities and threats/risks). SWOT analysis is a product, service or concept, from the above four aspects of the analysis. In the process of writing a plan, I basically is now learning to use, became one of my life's most profound autonomous learning process.
I, Xu Xian, Shang, Lili four people to write this proposal together. Although we have a division of labor, but in order to ensure that all content is not repeated and there is no omission, we will open every few days to study the next plan. Because everyone will continue to have new ideas, every meeting is actually the collision of thought Sparks and the process of joint cooperation. At the end of the period, we in order to make the whole plan read more smoothly, considering my English writing ability is stronger, decided to unify by I proofread revise the whole plan book, so read will not give people different tone, strokes feeling. In the writing process, but also to consult the tutor, the tutor's suggestion to write down, and then after the return to change.
Finally, Shro is responsible for the layout design and the production and beautification of the chart, I am responsible for the overall article English grammar and the use of words. 30 pages of the manuscript, I saw from morning to night, and then the eyes to see the flowers. By the end of that day, we printed 10 copies of 30 pages of the proposal, just printing costs nearly 200 yuan, the whole stack of proposals have four or five pounds. Together with Shro, I handed over the 10 proposals to the headquarters of the Youth Entrepreneur Development Council, located in Kowloon Bay.
On the June 14, after the five of us had breakfast together, the last rehearsal in the library was a smug rush to the Lishan mansion in central to attend the final 10 teams. The jury consists of 10 people from the international business elite, entrepreneurs, experts and venture capitalists. On the pitch, we had a very successful presentation and answered the questions, and in the process, I saw the judges nodding all the time. After the game came out, we gave each other a high five to celebrate, celebrating the months we walked together, celebrating our successful completion of the final final!
Five team members holding 15,000 HKD bonus cheque
In order to attend the awards ceremony (the captain must attend), I terminated the holiday, 19th evening flight from Changchun to fly back to Hong Kong. The ceremony was held at the Intercontinental Hotel in Tsim Sha Tsui on 20th, with guests from the Hong Kong government, business and academia, as well as numerous media outlets. Following a speech from the leadership of the Liaison Office, several sponsor representatives gave a speech, followed by the team in alphabetical order to release the top three and invite the top three teams to the stage to brief their business ideas. On behalf of the Vminer team, I was the first speaker on the stage, followed by the head of the HKU and the big team. The second runner-up, runners-up and champions are released in reverse order. First heard our name--boliance. I do not know how the mood of the people at that time, my personal mood or some complex, joy at the same time there is a hint of regret, after all, paid a lot, also feel that they should have better results. But now I don't think so, because the experience of this tournament brings me much more important than the title of the third place.
The winner is a doctoral team from the Chinese University, their vminer financial analysis software after several years of development and financing of the Center for Entrepreneurship, has been developed, ready to put on the market, and the domestic three large companies signed a contract, so they take the championship is no doubt, we will lose the convinced. At the end of the ceremony, I got my own 15,000-dollar-crossed cheque for the prayer.
Looking back on this nearly four-month experience, we have held dozens of meetings, spent a few sleepless nights together, we have a division of labor and everyone has done a good job, so we will have the final success. Captain, I feel very honored, because I can have such a good teammate to accompany me through this time. At the same time, this experience gives us more than just a few business knowledge, more is the team spirit of collaboration, self-learning research ability and the spirit of youth innovation. Although this time we have not been able to stand on the highest podium, but we can still be proud to say to ourselves, we have succeeded, we are proud of ourselves and the BO team and proud! This experience will also be the most beautiful memories of each of us, always in the heart.
I do not hesitate to spend the text to focus on this chapter, because I have this experience as a team of the expansion of the entrepreneurial process and continue, I firmly believe that this is the true portrayal of our future.
Future development Drawing Blueprint
After participating in the "Hong Kong Future Entrepreneur Challenge Cup", our own blueprint of the future "study Hong Kong" website has been clearly demonstrated, and our goal and direction are clearer. We will use our own unique advantages, to develop it into a global study consulting website-------------------------
The Boliance team is plotting their future.
We have been meeting for several times, and have consulted a number of internationally renowned professors and other successful people, and produced a very detailed plan for future development. We plan to operate the "Learning Hong Kong" website as the Hong Kong area of the global Study Information network. Users of the future site can go to different areas to learn about the information of different countries and regions, and serve the mainland, Hong Kong, Macao and Taiwan students and parents. In fact, it is not easy to establish the information network of global study, whether it is technology integration or human resources, the realization of this website still needs a long way.
As the chief executive of the team and the "study Hong Kong" website for more than a year, I have not only learned a lot of knowledge, gained a lot of experience and lessons, but also met many friends from various universities in Hong Kong, and please allow me to express my appreciation for their support to the website. It is worth mentioning that in these new friends, there are like-minded partners to join our team, I think it is also very beneficial to the diversity of the team development.
I have been with the team members over a year of ups and downs. We have had a night of work, but also have fun dripping, have a meeting when the quarrel, there are unanimous consensus ... Over the past year or so, we have come together to believe that we will continue to go on. I believe that when the future we look back to see the past days, we will be able to move the tears, regardless of the future success or failure, we can say: This life is worth it.
I will always remember: those aspiring young people, with wisdom, passion and sweat to create at least their own collection of a life experience.
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