Those serial entrepreneurs: why are they always losers?

There are a lot of CEOs in the Internet industry who have had more than one http://www.aliyun.com/zixun/aggregation/9156.html "> Entrepreneurial experience of continuous entrepreneurs, their business cards are always founder- Although the company name always changes, they always come up with the latest concept, do things and products are always in sync with the Silicon Valley.

Every day they are worried about the sudden emergence of Tencent, their past resume complete (good career and entrepreneurial experience, have accumulated experience), there is a good looking star team, and a look good star products, VC also favored them (because they failed, And all the previous mistakes have been bought by a VC, and they are more likely to win than first time entrepreneurs, so they are easy to finance.

But it is worth noting that they have never really succeeded.

Although they are eager to succeed, but they repeatedly defeated, such a continuous entrepreneur, his continuous entrepreneurship is just another premature ejaculation, or habitual abortion-can not give birth to a healthy child, also can not bring companions (VC, followers, etc.) a complete climax.

The current source of continuous entrepreneur is basically three main categories:

1. One of the founders of a successful enterprise, in the founder of the Enterprise to obtain a phased victory, the new venture is to lead a successful business, to prove that their success is not a fluke;

2. Entrepreneurship more than once, but the previous experience is a failure, they hope this time there is an opportunity to attack;

3. The operating company was acquired by a large enterprise, unwilling to convert into a professional manager, after the lockout period to restart business.

I am cautious about the prospects of the first and 32 categories of continuous entrepreneurs, and I am cautious about the second type of serial entrepreneur.

Winners

For the first type of serial entrepreneur, I watch more carefully, rather than look at the full number of reasons:

1. With the last success of the halo, and the resulting prosperity, whether there is the momentum and gambling, whether there are entrepreneurs beginner, now to zero can have enough mentality to adapt, this is very critical;

2. The last successful experience in entrepreneurship, they may be more in charge of a certain field, now solo, to face is alone after all the problems of a person to carry, whether to have a real control panel, leading a business of all aspects of the ability, or whether in a short time to supplement;

3. The last chance to succeed and the elements of success are fully or fully acquired, and this type of continuous entrepreneur needs to think about finding a new battlefield and winning is a big challenge.

Loser

I'm cautious. The reason for the second type of continuous entrepreneur is that the nature of these serial entrepreneurs is continuous failure, they are characterized by the ability to discover opportunities, to start to make a good product, or to explore a good business model, but they can not rely on this good product and the good business model to build a good company, Handle the relationship with capital, manage the rapid growth of the team, grasp the pace of the company's development, with the changes in user needs, and further put today's position as tomorrow's position.

Handle Nets Wu, 15 did 5 companies, although not the first to do group buying, but in the first phase of the competition in the first to, into a large amount of funds occupy the leading position of the site, but in the handle network from a good model to a good company on the road to a somersault, did not grasp the pace of development of the company, Did not modify the business model in the process, or find a good backer to provide the transition space, and finally sadly Ching.

The Chen of "Sing It" is also an interesting example.

At the end of 2005, he and Wu Shichung for the spring festival to buy train tickets difficult to develop cool news, online 3 months on the integration of the 2 million U.S. dollars, and after half a year and melt tens of millions of dollars, cool news from the original train ticket to expand the search for real estate, recruitment, special airfares, cars and so on search channels, make Google Baidu is very tense. But two years down, cool news in from good products to good company on the way to meet the big trouble, Chen and Wu Shichung successively left, even Baidu Wikipedia on the founder of Cool News to give way to the incumbent CEO Haijun.

In China's internet industry, any good product or good business model appears, immediately there will be countless imitators appear, and Tencent such big guys are ready to squeeze in the possibility. Moreover the market is changing rapidly, the user's demand is also the dynamic adjustment, in such environment good operation is more important than the good product, the good product is not the barrier, the good operation is, many times the failure is the failure in the operation.

Speculators

The cautious view of such continuous entrepreneurs is because these people are more value-seekers, the bad point is speculators, that is, they always have a lot of inspiration, the ancestors of a step to find opportunities, but unfortunately in the discovery of value after no further to create value, so that value added, the last can only sigh.

Wang Dingpei, chairman of the banner network, he started 6 times to get IDG 5 investment, each can capture the market opportunity and immediately follow up, but he is currently operating in addition to the banner network, several other business is not a failure is premature exit, completely did not enjoy the entrepreneurial dividend.

Wang, who has been dubbed the "Silicon Valley Sync assistant," from the start of the Chinese version of Facebook to the Chinese version of the Internet, rice, to the Chinese version of the Groupon network, he will be the first to find opportunities, However, it is a pity that the value of the first few times to seize the opportunity to create a level of value, can only look at the said 2 million U.S. dollars sold the net became Chen a boat market value of a billion of U.S. dollars in the main part of the Empire.

From value-seekers to value creators and value-added, is an important indicator of the success of successive entrepreneurs, and an important hurdle to test the human nature of continuous entrepreneurs, and many successive entrepreneurs are inspired to seize many opportunities, even for successful entrepreneurs and successful serial entrepreneurs. But the latter, once caught, will die and carry on until there is a big one.