Those social marketing traps you know how much

The 2014 was a year of social networking commercialization. This year, regardless of the remaining temperature is not scattered micro-bo, the micro-letter of the big, or the growing of the MO, micro-poly, 58 with the city, in order to improve the platform of the ecosystem, have launched a payment and sharing function, in the commercialization of the continuous "exploration" forward. As the "infrastructure" becomes more sophisticated, businesses are eyeing the "big gold" of social networks, and the use of social networks for marketing is springing up. But as a new model, social network marketing is thriving, and many new forms of network traps also appear. These marketing traps because of the social platform of the acquaintance of the relationship between the seemingly and ordinary and consumer-to-consumer online shopping is not much different, but in fact, the harm is not small. Don't believe it? Here we will give you a stock count of some typical social marketing traps and Countermeasures bar!

Trap One: Purchasing fraud

"Overseas Outlets direct Mail", "with the original single small Ticket", "support the domestic counter inspection" ... In today's social network, similar overseas purchasing information is everywhere, and from the circle of Friends and micro-blog channels such as the sharing of illustrations, so many netizens have generated the impulse to buy.

"The price of most purchasing goods is very low, it is very tempting." "Micro-trust Netizen" Moon Bird "contact with the micro-trust friends, but because of his micro-trust friend number has far exceeded his memory." Causes many times he cannot distinguish the content which the friend Circle shares is actually the real friend or is only has not met the Netizen, and some micro-letter "friends" through the circle of friends and links to share out the various purchasing services also let him to buy, but when he was happy to pay online, But struggling to wait for their own overseas direct mail brand. When he went to search for the content of the micro-trust friends, but had been missing.

Consumer reminder: In the social Network marketing trap, purchasing fraud is a more common way to cheat money, many use the way of purchasing fraud criminals registered multiple micro-letter account, through the sending and sharing of purchasing information to arouse the interest of consumers, and then collect purchasing money and even ask consumers to pay "tariff" and other ways to cheat money, once you have succeeded immediately disappear.

Trap two: Acquaintances selling fake

"Daily meet friends, how suddenly switch to sell mask sell brand bag?" Still in the University of Lin classmate for many students in the circle of friends keen to share a variety of sales information rather puzzled. According to Lin classmate, from the beginning of last year to find more and more friends in the Circle and micro-blog to promote a variety of mask cosmetics, brand-name shoes and clothing, etc., "still reading school students, how can turn into a seller?" ”

In fact, most of the people who sell things in the circle of friends are not their own sources of supply. "According to a friend who sells brand-name sports shoes in his circle of friends, Chen told reporters that he and most users who use social networks to do marketing are just middlemen, to get sales information from online or some micro-stores, and then publish them in their circle of friends." "In fact, similar to the ' MLM ', some micro-letter micro-bo large-scale promotion to the line, the line is mainly to their friends in the circle of family and friends for the development of the object and the promotion of merchandise sales, with the relationship between the sale of acquaintances." "And because of the supply can not grasp, Xiao Chen himself also frankly do not know whether the sale of the real goods or fakes."

Consumer reminder: In the face of the goods sold by acquaintances, most consumers will relax their vigilance, but the actual sale of goods may not be the truth of friends and relatives. And according to many of the current online shopping on social network feedback, social network sales of fake behavior has been very common. According to some brands of people also said that formal enterprises generally do not through social networks for direct personal transmission of sales, consumers should not be bought because of the spread of acquaintances believed.

Trap 3:2-D code possession Poison

Because of the independence of each social application, many netizens in the social network want to do shopping when often encounter problems can not directly browse the merchandise, and many in the social network marketing business often through the delivery of goods two-dimensional code to allow users to scan the code directly into the product page, user-friendly shopping and browsing.

"Now sweeping code is very common, I do not necessarily have to buy a product, anyway swept the code to browse it should be no problem?" "Cyber-Wei is accustomed to sweeping code on social networks. According to the Southern Daily reporter learned that most of the users on the social network for scanning two-dimensional code is not too much doubt, to friends and relatives even do not know the merchant netizens sent over the two-dimensional code is also scanning.

Consumer reminders: According to Tenpay released the "2014 Online Payment security Report" shows that in the rapid development of mobile Internet today, Swindlers will Trojan virus disguised as pictures, URLs, two-dimensional code and other forms, to the computer needs to upgrade, install Plug-ins, browse merchandise, etc. as a cause, lured netizens to extract the Trojan virus. And once the netizen is not fortified and scanned the two-dimensional code containing Trojans, Trojan virus will even steal the user's bank account and tamper with the page or tamper with the amount of the way, so that the user's funds automatically transfer to the net purchase account, and then consumption or cash.

Trap Four: Point praise cheat Information

Guzan sent to Hong Kong and Macao Tour, send movie tickets, send big gifts ... In many friends circle, set praise to send gifts activities carried out in full swing, as long as gently in the micro-letter point of praise and forwarding, you can get a variety of free attractive rewards, such a "good thing" attracted a lot of netizens to participate.

"It's fun to get a prize on the spot," he said. "Micro-trust netizens small Jui is a collection of people, as long as a business point of praise information, will be shared to the micro-letter group." "Early can also get some movie tickets, meal vouchers, and so on, but now the threshold is getting higher, it is more and more difficult to praise." According to small Jui, now even if the efforts to achieve the requirements of praise, businesses are also beginning to evade, unable to fulfill their commitments. "Some businesses tend to renege on various reasons such as ' event expiration ' and ' gift delivery '." ”

Consumer reminder: Point praise to send gifts marketing has been very popular in the micro-letter, but with the spread of this marketing and unscrupulous businesses to use, the act of Praise is full of "crisis." According to the South Daily reporter learned that many unscrupulous businessmen playing a point of praise to send gifts gimmick, asked "winners" first remitted "freight", there are requests to remit "tax" and so on. In addition, there are outlaws through micro-credit points to get the personal information of netizens, and then through these personal information to implement fraud, more people can not help.

Trap five: Fake male deception

In micro-credit and Weibo social networks, such as the public number and certification number in the form of large people often get the trust of users, but in the back of the Internet users to relax their vigilance, but can not get hundred security.

According to the micro-letter official "rumor filter" published data show that the fraud information has been intercepted more than 140,000, the closure of the public account 67. Among them, there are many micro-letter name "Xiaomi" (micro-Letter id "Zhangshangxiaomi"), "Health regimen" (Micro-Letter id "jkjk300") and other public numbers. According to "Rumor filter", the false information of swindlers is not only tempting--award 0 cost (as long as the name, address, telephone way, will be free gifts), and fake public number do also very "serious"-custom menu, quite the official tone of the propaganda language, a prominent corporate logo (to provide user identification), Even more lifelike than some real official numbers.

Consumer reminder: While playing a seemingly real appearance, but these fake male numbers often bring great information security threats to users. Have network security expert to remind, Netizen if encounter similar thing, must not give each other verification code. Note that normal activities, information can be cross-referenced (such as in the newspaper or the official web site), and the activity does not require any micro-credit user's account, password and authentication code information.

Nanfang Daily reporter Dan

Social networks bring new problems to mobile payments

Reporter observation

Social Network Marketing Traps in addition to the direct cause of the loss of funds, the larger hidden dangers are undoubtedly hidden in the mobile payment of the threat. In the 3 15 consumer Rights protection Day arrives, the third party pays the company also to remind the broad masses of users: always protects the risk, guarantees the fund security.

According to reports issued by Third-party payment companies, fraud messages, bank card binding mobile phone number changes, online purchase orders failed to users refunds and other scams are still the most favorite means of fraud. But with the rapid development of mobile internet, Internet finance has become the annual hot word and will continue to erupt for a long time in the future. In addition, during the Spring Festival due to the big hot red packets of false Spring Festival red envelope fraud, and so on, are relatively new means of fraud.

According to the reporter understands, some internet financing platform its account fund and net buys account is interworking, the fund can transfer each other. When we are on the social network, the cheater will disguise the Trojan virus disguised as two-dimensional code to trick netizens to extract the Trojan virus. Once the use of "balance treasure", Trojan virus will tamper with the page or tamper with the amount of the way, so that the user's funds automatically transfer to the net purchase account, and then consumption or cash. such as this can be used to finance and consumption of the Internet financial platform, swindlers through the two can be exchanged between the characteristics to achieve the purpose of stealing financial accounts. Due to the general large financial account funds, so this type of users are deceived the loss of funds will be relatively large, need to arouse great attention. To this end, security experts remind, Internet banking, the best choice of professional and reliable financial platform.

In addition, outlaws use people to cheat on social networks for mobile payment products, such as the weak-letter AA collection function. In these scams, the cheater uses the word game to disguise the "AA collection" function. They filled in the message at the "Send money" after the word, widely sent to the group chat. The red "AA" sign and the collection message disguised as the reason for sending money, lured the user to enter the payment password, thereby stealing account funds.

False red envelopes at first glance and the real red envelope information quite a bit similar, many users did not notice is entering the "payment password", so deceived. Here reporters need to remind netizens, receive a red envelope is not required to enter the payment password, whenever you want to enter the password of the red envelopes are scams. In addition, any need to enter a password, you should pay more attention to see if the page has objections, at the same time, recommended to open the balance reminder function, to ensure timely detection of suspicious transactions, to prevent greater loss of funds occurred.

In the face of endless fraud means, the majority of users in the vigilance, cautious at the same time. It is also important to install secure payment tools, as well as mobile security software. In addition to providing users with fast, convenient payment experience, to ensure that user transaction security is the most concern of Tenpay. In addition, in order to prevent phishing sites, trojans, two-dimensional code viruses and other attacks on mobile phones, protect mobile phones and capital security.

Nanfang Daily reporter Dan

Survey shows

Online shopping fraud The most easy "recruit"

Extension

The relatively generous living conditions, home special pet, not easy to be satisfied, these factors make the group become the most picky consumer groups. Even so, in the face of rampant fakes, consumer services, such as shrinking consumption problems, but also frequent strokes. In the 3 15 international Consumer Day approaching, Renren has launched a consumer survey of students, the results show that online shopping fraud into the most easy "recruit" consumption trap.

Six into the "consumer fraud" did not deliberately pay attention to "3 15"

After 61.5%, 90 said they had had a problem with consumer fraud in the past year or two, while 38.5% still had no consumer fraud. In the experience of consumer fraud, online fraud accounted for 70%.

Netizen "Chengling" said, "oneself once covet price discount, net buys a certain brand sports shoes, claim to guarantee genuine false one penalty ten." After receiving goods, it seems to be counterfeit fake goods, and sellers to communicate returns, but was rejected, convinced is authentic, but also to the counter inspection. And footwear brand counters are not to provide testing authenticity services, the last can only consider themselves unlucky. ”

On the network, there are many experienced game equipment trading fraud, false group purchase website, second-hand trade fraud, false network, such as part-time online consumption scam; Under the line, the experience of the consumer fraud is mainly counterfeit cosmetics, part-time fraud, entertainment consumption shrink fraud, food quality unqualified.

According to the investigation, the current expressed concern about the 3 15 consumer Rights Day activity only accounted for 38.4%, said not to pay attention to the 3 15 of 53.8%, the 3 15 of concern for the average of the 7.8%. The student Lin to Renren said, will not deliberately pay attention to 3 15 consumer rights Day activities, some consumer fraud is more obvious, their general will not be fooled, if the problem of consumption and then concrete solution.

also has the 3 15 consumer interest day activity, the sophomore student Li Hengzhi said, "The prevention person's heart must not have no, pays more attention to look at the consumer fraud and the cheat trick, helps oneself early guard, encounters the question again to defend the rights, consumes the time and the financial resources, outweighs." ”

Nearly 70% of the law awareness will be on consumer fraud rights

Most of the treatment of consumer fraud is very decisive attitude, to take up legal weapons to safeguard their rights and interests. According to Renren survey, 69.2% of the suffering after the consumer fraud will be active rights protection, said not to choose the rights of the 23.1%, and 7.7% of 90 later said not sure whether to choose rights.

Renren University User Research Center responsible for the proposal is: for the convenience of the consumer fraud rights, in the purchase of goods, invoices and other goods to buy the evidence must be kept good. If the invoice and other key evidence thrown away, rights will have a certain problem. And for the identification of fakes, it is recommended that consumers in the purchase, should pay attention to a number of prior issues, the use of ex-post protection methods to solve very difficult. For example, cosmetics fakes and the original view of the difference is more vague, and lack of professional accreditation body, identified difficulties.

If the final resort to law, although the cost will be relatively high, but from the legal provisions of the law, consumers. Consumer protection laws have clear provisions to support consumer rights. In the issue of return, the law clearly stipulates that, according to the relevant administrative departments in accordance with the provisions of unqualified goods, consumers request returns, the operator shall be responsible for the return.

Whether it is possible to obtain compensation, the law stipulates that if the operator provides the goods or services with fraudulent acts, it shall increase the compensation for the losses caused by the consumers ' demands, and increase the amount of the compensation to three times times the purchase price of the goods or the cost of receiving the service; the amount of the increase in compensation is less than 500 yuan.

Nanfang Daily reporter Dan