Those successful products teach us about web design.

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Original: What Successful products teach Us about Web design

As we all know, web design is a process that requires constant polishing and modification, but too much design is bad for the product. Design is the root of the product, once the design is completed, the new version of the product is born. At the beginning of the product, web design is like a newborn, very vulnerable and vulnerable. But as it grows, it becomes more and more powerful. In the meantime, redesigning a Web site has no meaning, on the contrary, it only proves the incompetence of a designer.

Product design is to improve the product through continuous version upgrade, of course, each upgrade will bring more or less difficulties. But in this, we can learn more or less experience.

First, let's take a look at some examples:

Do you know how many iphone designs Apple released since 2007? The answer is one, and it's only done two times. How many Android versions of Android are available on the market at present? 13 species, not including old models

Do you know how many versions of Mini coppery are designed? Since 1959, only in the original version of the brave appearance of the design on the continuous improvement! How many editions of the Toyota Corolla from 1967? 19 Edition!

Zippo has been keeping his appearance unchanged since 1933.

Remove market, technical specifications, and hardware factors. For example, Iphone,mini Copper,zippo's products can achieve such success because of their excellent design. Their excellent design benefits from three factors: designers, adherence to design boundaries, and the persistence of design iterations. The truth in these examples can also help us with web design. In this article, we will summarize what we can learn from these successful products yixieshi.com

The ability of a designer

Zippo lighters have remained elegant and reliable time

Do you believe in your intuition? You should believe it! When you see a design, you should be able to determine his or her quality within a second. We know our own preferences, though we may not necessarily be able to express them. This is the philosophy of beauty. This is the philosophy of unity and harmony, it is not magic. It comes from the specific principles that designers uphold, such as color balance, contrast, and dominance. To be a good designer, you need more than just pure design technology, but you need to adjust according to what you see, choose, and choose to achieve the perfect and harmonious design.

Here are some of the suggestions Karim Rashid mentioned in his article. Rashid first mentioned his favorite stereo device.

I have a stereo playback device with two white speakers. It's very cheap-it's a very pro-people product, it has a turntable for records, that's all. This is a wonderful thing, because he is completely independent and so simple, and very human. Full value for money!

You see? Pro-people, independent, user-friendly, simple is the key word.

Here's the Rashid idea:

Why do we have to look at our design prototypes over and over again? For example, a variety of digital cameras are in fact different layouts, proportional to the horizontal box. They come from the first cameras, but our digital cameras don't make movies, so why do they all grow up to be like this?

How did Rashid come to this conclusion? What drives us to do the same thing? It's not just a matter of theory, we do. When you need to make an important design decision next time, stop and ask yourself, if I were dirter rams or Jonathan Ive what would I do?

Ask yourself this question, you can push yourself through the ultimate design experience requirements to improve their design judgment. Doing this often also improves your design perception and allows you to make your own decisions, values and abilities closer to an excellent designer. But is it enough to do just that? No, it's just the beginning.

We look at the Zippo lighter, it looks so beautiful and strong, and besides, we notice that Zippo has its own unique scent, he is waterproof, the special clicks on the lid, and so on. These all constitute the special design temperament of Zippo. Also makes up its magic, if you have a Zippo, you will feel like a spark opportunity to learn your habits, and become more and more convenient. Yixieshi.com

This is because Zippo in the design of the fine carving, which is our web design should learn things. To make your product look, it's simple enough to feel, practical

Products focus on the internet

Let's talk about cars again.

In the early days, as we know, Toyata's Corolla model was nothing special in design. Its main selling point is its practicality, and relatively inexpensive. Did Toyota succeed? Something about the Internet

What about the Mini copper? It is a small and beautiful model for most young users. Did it succeed? Of course, it worked, too.!yixieshi.com

A car is a complex machine, not just a carrier. If Toyota does the same as the Mini copper, its cost cannot be as low as it is now. If the mini copper defined itself as a family car, it would lose a lot of glamour. Maybe, you know what I'm trying to say.

Behind each product, you need to be clear about your product positioning. Once the positioning is accurate, the product is useful and can be recognized by the market. The same principle applies to web design.

As a metaphor, I think the product of the form most like the website is a magazine. I've been reading it for 10 years, and if I can simply describe it, it's "forward-looking and cool", for example. "Wired" will be adjusted every once in a while for product design, but the product range positioning has never changed. Provide his readers with cutting-edge technology information by demonstrating excellent design, illustrations, and long or short articles to support his science and technology theme. As time has been changing, the times have changed, but Wired has never been eliminated. Why is that? because it always respects its goal. Of course, there are a lot of well-designed magazines, many of them have great content, but it's hard to find a magazine with unique positioning that can't be easily imitated,

Your less complex Web projects need to be done. You must clearly locate your product. Your design is designed to drive your positioning. On this basis, good content can be circulated. You know the principle and follow him, and you will know where your design needs to brake. If you find a new idea or feature that doesn't have a product positioning theme, say No.

The site is like a creature. With evolution, new functions are always present, and some functions should be degraded, and the process should not be static, not simply additive, but alternately changed. Therefore, some promising ideas are not to be discarded, but rather to be added in the next revision. Something about the Internet

Some large, certain funds of the site will often lose themselves. They always want to meet all the needs. This is a disaster, it creates a lot of project members unnecessary communication problems, it will affect the product core function of the impact, etc., so that the project resources become tense, then unlucky days are not far. Something about the Internet

If everything is important, then there is no important thing.

Product iterations

Let's talk about apples. Apple's icon design, and his founder's unique product thinking approach has been repeatedly discussed.

No matter how many words we use to describe Steve Jobs, it seems hard to explain his miraculous path to success. Yixieshi.com

So let's take a look at what Adrian Slywotzky said Yixieshi.com

We love Apple because it makes everything look so simple. When Apple designs products, each function protects at least 10 high-fidelity prototypes. They continue to PK, pick out 3, and then PK, the last remaining one of the best. Because Apple knows that the more you pay before the product goes public, the less competition you will face in the marketplace. Something about the Internet

If Apple is all that, why don't we?

As a designer, when inspiration comes to you, you are filled with the passion to turn your thoughts into reality, your eyes glowing, as if you saw success, but in reality the end result is very different from what you think.

Why? Because your thoughts and actions are basically flawed. The phrase "There's plenty of room for improvement" has become a cliché, but you'll hear it often. Because your ideas still have a lot of room for improvement, it takes a lot of courage for your boss to accept your ideas. So the next time you envision your great product Blueprint, be sure to keep your self-discipline in mind while making it look perfect. This will also make you smarter and significantly improve your product. Yixieshi.com

When the product is iterative, do not think too much about the project type or project budget, they are the devil, will force us to face the human nature, and not to focus on the product itself.

Maybe you'll feel a lot of pressure, and if so, you can think about the CIO, Oliver Reichenstein, at each development stage and what his team says:

It is almost impossible to explain why our products will look the way we do now, because we have so many iterations, it's as if it's hard to explain a set of chess that contains all kinds of possibilities.

Web design is the same, we have no reason to avoid multiple iterations to improve the product

Last words something about the internet

When successful designers are asked where they are looking for inspiration, they often say: "I can observe anywhere in the world." "It's the truth, but they don't say that their experience gives them an idea of where to look and how to filter out information noises."

We have a lot of great products, each with its own story, a story of design, positioning, and iteration before he goes public.

In terms of Dyson air freshener, his design was impressive. It's positioned very clearly (more decontamination than other fresheners, your environment is healthier), and his designers have hundreds of prototypes, just to get the product to work without a bag. The first air freshener was launched in 1970! Something about the Internet

Designing an eternal website is no simpler than designing an air freshener, but it is not impossible. He needs to be comprehensive, focused, mature, and natural. Of course, there are iterative changes.

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