Those who are subject to the attention of webmaster but not to participate in the rankings of the three major factors

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I believe all seoer have a common goal: site rankings. The work we have done is to make our site rank better. But in the forum, stick, or with other seoer when the exchange will always find that there are many misunderstandings, always very concerned about those with the rank irrelevant information. So that the direction of the way, hard work half a day but not good rankings. The following points are the most common misunderstandings I have summed up through observation and communication.

1, Baidu Snapshot.

Often in the forum to see about Baidu snapshot of the post, the content is simply said snapshot update slow, snapshots do not update, snapshots backwards, snapshots can not open how to do, the site is not down the right, how to recover and so on. These webmaster to Baidu snapshot of the update time there are some misunderstanding, that the site's snapshot update time and the weight of the site has a certain relationship, the more frequent snapshot updates, the site's weight higher, ranking the better, conversely, the lower. In fact, there is no correlation between snapshots and weights and rankings. I often say this to other stationmaster, but everybody does not believe. In this respect, Baidu official also made a special explanation. The following figure is in Baidu Webmaster community, Lee made a special clarification, some of the main content, specific people can go to their own look.

believe that webmaster have read the official explanation of Baidu, should not be entangled in the snapshot of the problem.

2, Website Collection quantity

A considerable part of the webmaster will think that the site contains more pages, the more conducive to ranking, the higher the weight. In fact, this is not the case, the number of sites included in the rankings is not related. More webmaster put the amount as a change friend chain conditions, you included less I will not change with you. This is absolutely wrong.

Many webmaster in order to pursue the increase, daily will update a large number of articles, especially the Enterprise station. And the update of this most of the articles are some news technology class information, and the content of the site is poor. In the long run, will only do to destroy their own website. The reason is very simple, you update this mass of news technology class information, if there are rankings, attracted by the flow, but this part of the majority of the population of your product is no demand, read the article to go, resulting in a higher bounce rate, Baidu as a garbage content, thus causing the right to fall, outweigh the gains.

Specific cases, do not talk to everyone, we can go to Baidu to search a keyword, and then to the top and back of the site analysis and comparison, it is easy to find, ranked in front of the site may not be many, ranked in the back of the site may be included a large amount. For this, we have to do, few few, so that every one of the pages are included are valuable, the rankings will naturally go up, on the contrary, a large number of useless garbage pages, will not only affect the rankings, but also the right to fall.

3. Calculation of outer chain

Outside the chain is an important factor in the ranking, but most webmasters can not correctly understand what is outside the chain. Some webmasters have the Webmaster tools in the page as a link to the chain, and some webmaster think that the result of the domain is outside the chain, the two ideas are actually wrong. To cite a case, use Webmaster tool query to come up with such a result:

And then everyone clicks on the first one, which is the title above, will jump to seowhy inside see a post, this post but there is the existence of the site, but it is pure text form, this can not be counted as the chain, only the click will calculate the weight, is the effective outside the chain, will affect the ranking.

Next we enter domain:www.***.com in Baidu, return the result is this:

You can see that the first two names are not consistent, this is called the related domain, but not outside the chain, also do not participate in rankings. I think through this example, we will easily understand, but the chain should be how to query it, especially the anchor text outside the chain, this I really did not find the right to query the tool, the above two methods can only be used as a reference bar. I do not believe that a very long time will be able to launch an accurate query outside the chain of tools. The above three points is some webmaster in doing SEO misunderstanding, today with you to clarify, these factors are not involved in the ranking of the calculation to go, hope to get the attention of stationmaster, can take some detours.

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