Those who were abandoned by mobile internet in those years: Microsoft Nokia on the list

The World Mobile Communications Conference will be launched in Barcelona on February 25, with the exception of traditional handset makers, including Microsoft, Intel and Lenovo, the Wintel Alliance is also actively exhibiting. Seizing mobile Internet heights has become a consensus that companies such as Microsoft, Intel, Hewlett-Packard and Nokia are encountering a host of problems because they have not grasped the opportunities for mobile interconnection: such as the loss of Microsoft's share price, Nokia's deep losses, and Intel CEO's bizarre retirement to pay for mobile strategy failures.

The story of those pioneers who became martyrs

Let's take a look at the cost of missing mobile internet. To make a comparison, in 2000, Microsoft stock market value of more than 400 billion U.S. dollars, the current market value of 230 billion U.S. dollars of scale; Apple's market capitalisation rose from 2003 to less than 5 billion U.S. dollars to the scale of 430 billion dollars; Google has not yet listed in 2003, is now 260 billion dollars, far beyond Microsoft Intel's 1999 market capitalisation topped $500 billion trillion, now only billions of dollars. The most regrettable is Nokia, which in 1999 had a market capitalisation of 203 billion euros (about $270 billion trillion), now only 15 billion dollars in size. It's scary to miss the mobile internet, they were the real mobile-networking pioneers, and now they're being abandoned.

1, Microsoft, one of the most recent pioneers from the tablet and mobile phone

As early as 1996, Microsoft introduced the Windows CE operating system, which is designed for handheld PCs and embedded devices used by the OS. Microsoft has also launched the world's first tablet computer. Let's take a look at how Microsoft has changed over the years.

Microsoft's current practice is to use WIN8 to achieve the traditional PC and flat, the mobile end of the WP8 is also and Win8 the same kernel. Before, Microsoft used two legs to walk the policy, different products corresponding to different kernels. On mobile interconnection, Microsoft relies on embedded systems to conquer the world, Windows CE is the vanguard of Microsoft, and then there are Windows Mobile and Windows Phone (before WP8 version).

Unlike successful PC operating systems such as Windows 95/98, Microsoft's Embedded operating system is hard to come by. The reason for this is that Microsoft has no successful experience to learn from. The Windows CE interface is close to Windows 95/98, but Windows CE is WIN32 based on the API, and its target product line is the Pocket PC (handheld), the Handheld PC (handheld device).

But whether it is a Pocket PC or a Handheld PC, these products have not been popularized on a large scale. Microsoft has lost the opportunity to use Windows CE nuggets handheld. But Microsoft has not reconciled itself to failure, and soon the world's first prototype of the tablet was unveiled at Microsoft. In 2002, Microsoft founder Gates launched a tablet PC, a real tablet, with HP, Toshiba and Samsung becoming Microsoft's partners. It should be noted that the system that takes over the flat is Windows XP, which means that Microsoft uses the PC as a way to do the tablet, rather than follow the previous handheld strategy. But Mr Jobs told Microsoft on the ipad 5 years later that the tablet and PC play differently. Later, Microsoft also Win7 tablet computer, the same sales dismal.

In addition to handheld PCs and tablets, mobile phones are another line of Microsoft's foray into mobile connectivity, with Windows Mobile and later Windows Phone. It should be said that Microsoft's start is not too late. As early as 2003, Microsoft released the first version of the WM: Windows Mobile2003. Apple launched its mobile phone system at least four years later than Microsoft.

Since then, Microsoft has continued to enrich Windows Mobile by a similar way to patching the system. In February 2007, Microsoft introduced Windows Mobile 6.0, the system's interface is considered similar to Windows Vista, Microsoft's intention is to let users on the phone with the same experience as the computer, so Microsoft imported a large number of their own applications, such as MSN, IE and so on.

When Windows Mobile came to an end in October 2010, Microsoft released a new smartphone operating system, Windows Phone, and discontinued technical support and development for the original Windows Mobile series. In 2012, Microsoft again aggressively restarted the stove, launching Windows Phone 8. Specifically, Windows Phone 8 is not a simple upgrade from a previous WP7 or WP7.5, but a change based on the kernel.

It is not hard to see that Microsoft has changed from a pioneer to a pursuer's role. But market share seems to be a better illustration of the problem. 2012 Windows Phone market share of 2%, consumers still do not pay.

2, Intel Mobile, a tears chopped su story

Intel is another tragic pioneer. The 2007 Apple iphone ushered in a new wave of smartphones, but before that, Intel had been experimenting with mobile phones for many years, but because of the poor profitability, Intel sold the handset chip division XScale to Marvell in 2006.

Intel's phone history is four years ahead of Apple. Intel launched its first processor pxa800f based on mobile devices in 2003. It is viewed as an important product of Intel's Wireless Portable Terminal architecture (Intel PCA) in the field of voice communications and Internet access, providing wireless internet access and music playback.

The demand for smartphones at the time was muted, while PCs were in a golden age. During the period of its establishment, the mobile phone department accumulated a loss of billions of dollars.

The most short-sighted scene in Intel's history came in 2006. The company sold the communications and Applications processor unit to the U.S. Marvell Company at a price of 600 million dollars. The deal is thought to have led to the early retirement of incumbent CEO Paul Otellini. While Intel has had a huge PC success in recent years, it is losing huge opportunities from the mobile Internet.

The rise of the arm architecture on smartphones is a complete wake-up call to Intel. So, a catch of the drama began to play. 2010, Intel began to plan to buy the Infineon mobile business in Germany, the total cost of 1.4 billion.

In addition, a series of mergers and acquisitions for the smart phone business layout are also underway. Intel has acquired-blue Wonder, a German company specialising in LTE technology, through Infineon. According to the briefing, Blue Wonder's experience in LTE will make up for the long-standing LTE development in Infineon's wireless chip division (WLS).

The integration of smartphone chips is also underway, with Intel acquiring McAfee and integrating it into its own chips as a security solution. McAfee acquired two mobile security services companies, trust Digital and Tencube.

In addition to mobile phones, Intel is also trying to cross the software from hardware. In 2010, Intel and Nokia started working on Meego, a Linux free and open source portable operating system. As a result, Nokia made a unilateral withdrawal from Microsoft, and Meego died after launching several products.

But the story of tears chopping su for profit was a serious hindrance to Intel's mobile Internet development. Intel's catch-up has become difficult as the arm has become a trend. According to the latest data, Intel has only 20,000 sales of its first product in the domestic water test smartphone.

3, HP's palm, a forgotten once King

Palm was the most promising maker of tablet hegemony, but after years of tossing and leaving, the company was dead. In the early days, Palm was synonymous with handheld computers, almost monopolizing the handheld device market. Its well-known operating system is called the Palm OS. The Palm OS, to be explained, is not the most famous webOS in the future.

Like Windows CE, Palm OSB is an embedded operating system. 1996, Palm's first successful PDA came out, the name of "Pilot" lightweight portable PDA products. 18 months after the launch, it sold 1 million units, which was a miracle at the time. Since then, Palm has been a bully in the field of handheld computers.

Palm's best-known PDA product is the Treo series, which features personal digital assistants, voice communications, email, web browsing, and more. In 2006, Palm's policy began to change and its Treo model began to use both Palm OS and Windows Mobile.

Platform aging makes Palm OS a competitive disadvantage, and simple Palm OS products are hard to sell. Palm's confidence in Palm OS is starting to be low, and it is pinning its hopes on rival products. Aware of the aging problem with the Palm OS platform, the advent of webOS is not far off.

The webOS platform is in fact PalmOS's successor, with webOS focusing on online social networking and Web 2.0 integration. The smartphone Palm Pre is the first handset to carry the webOS system, both on display in 2009 at CES, USA.

Despite the new product, but not sales, the turmoil around the company has not stopped. As is known to all, HP bought Palm and webOS in April 2010, but HP's management has been in turmoil.

It was not until February 2011 that Hewlett-Packard officially unveiled its first webOS tablet touchpad, which was the first of its kind, and also included the pre 3 and veer two handsets, as well as the webOS operating system. But these two products are considered to be the bounce of webOS.

In August 2011, Hewlett-Packard terminated its operations with webOS-related mobile devices and tablet computers. webOS will be used to authorize, or do printer or car related equipment systems. This means that once the king of the handheld computer is completely finished.

4, not lagging behind, Nokia was completely dropped into the ditch

Nokia, once a "necessity" in the mobile phone industry, is now recognized as a no-show for the mobile internet feast. Let's take a look at how Nokia fell into the ditch in a step-by-step way.

Nokia began to develop into the world's largest handset maker with the help of Symbian system. Nokia mobile phones have been the first in the market for 15 consecutive years since 1996, according to data. Nokia mobile phone shipments in 2009, about 431.8 million, in the second quarter of 2010, Nokia in the mobile terminal market share of about 35%.

But Nokia's fortunes have largely ended because, over the years, the touchscreen-represented smartphone began to be interested, and iOS and Android platforms became popular. 2007, Apple launched the iOS iphone;2008 year, Google released smartphone operating system Android. The touchscreen phone finally ended Nokia's first 15-year share of the handset market. In 2011 Nokia's smartphone share dropped from 33% in 2010 to 14%, behind Apple and Samsung. This opened the curtain of Nokia's great rout.

This month, Gartner unveiled Nokia's quarterly results, with handset market share of 18%, the lowest level ever recorded. In particular, Apple and Samsung have monopolized the profits of mobile phones, a company that does not make money from a mobile phone. Throughout 2012, Nokia has sold 39.3 million units worldwide, down 53.6% per cent year-on-year.

During this period, a chaotic reform of Nokia also occurred. One of the ways is to kill Symbian. In April 2011, Nokia announced that it would outsource all of its development and technical support to Accenture and no longer participate in Symbian development and technical support. For this company for many years of products, Nokia did not do Shing, but chose a PC software manufacturer developed products as a substitute for reinstates Phone. Nokia announced a partnership with Microsoft in February 2011 to design a smartphone that produces the Windows Phone operating system.

In fact, in addition to Windows Phone, Nokia has tried to do Meego with Intel. But as we all know, in 2011 Nokia abandoned Meego, which only launched a Meego mobile phone-Nokia N9. Windows phone's global market share is only single-digit, which is also destined for Nokia's cups.

The cost of losing: one step behind, ten steps hard to chase

It can be said that Apple and Google, through the development of mobile Internet, completed the attack on Microsoft and Intel. There is an old adage in China, called to mend the night. Microsoft's president, Ballmer, vowed to stick to the mobile Internet, will not give himself a second way, and Intel is President Otellini's early retirement to pay for mobile strategy mistakes, but the loss of opportunity to catch up after, not easy?

Microsoft has sent the strongest signal to the mobile internet, but win 8 and surface both face poor sales. Intel has been catching up since 2010 and has launched several Lenovo, Motorola-branded smartphones, but its handsets have a market share of less than 1%.

Hewlett-Packard was the most frustrating company to take control of palm and webOS, but eventually gave up its research based on the webOS smartphone and tablet, and turned to the Android camp. Also slow to mobile connectivity, Dell. The company sought privatisation, and the reason for the privatisation was that the company's share price was chronically undervalued. The reason for the undervaluation is that the company is more of a synonym for cheap PCs and has no expertise in mobile connectivity.

How long can Microsoft, Intel and HP Dell, which have lost mobile internet opportunities, continue to do so? Wall Street investors are punishing the companies for their low share prices. But if the companies in the future are not working on the transition to the mobile internet, then perhaps they will be the next BlackBerry, or the next Nokia, to fail or sink into the mire.