Thoughts on Marketing

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Thoughts on Marketing

I sell 1.5 of maternal and child products, in this more than a year, for marketing can be said to have a new understanding. Previous marketing knowledge to stay in the theory of this level, and so on their real marketing will find that there is a gap between theory and reality, can be said to be the gap between heaven and earth. Zhao, in an armchair, ruined 400,000 of Zhao's soldiers. Pure theory of marketing knowledge almost let me start a business failure. Here is to share the next year I think about marketing.

Marketing is divided into two parts

1, attract more people to our shop, website,

2, the product as a carrier to create a sympathetic mood

Second, attract more people to our shop, website

No more people know you, know you, all of your marketing tools are white, and so you have enough people to focus on, enough people to your shop, you can cultivate their fans. Everyone look at Nike, Li Ning, Adi, seabed fishing, and so you can think of any successful enterprise, the first and foremost is to attract people to the past, then people passed, experience their different values, and finally into their value, become their fans.

For example, now Taobao big people, they through the through train, Taobao ranking optimization, through the hard ads, soft wen, and so on all the means to attract them to their shop inside. Then use their product as a carrier to create an emotional resonance that hits you as a hardcore fan.

How do we attract more people to our store?

We want to eclectic, as long as our target group gathered place is our attraction. For example, I am a mother and child products, then, hospitals, kindergartens, market, TV programs, the Mother and child Forum are the places we are looking for. And then in these places we can get them into our store by discounting, exploding, and giving gifts, but it also takes your attention to find the resonance of these moms and find a reason for their willingness, which needs to be found in their real lives. You can also use the current hotspot to attract. For example, to vaccinate children, you can work with the doctor, the vaccination site located in your store. Of course this is just a thought, such as a famous children's program, you can disguise yourself as a transit point. Train these kids and let them play.

Third, the product as a carrier to create emotional resonance

To put it bluntly, the user experience, with your unmatched details, to conquer your users, let him have a sense of belonging, there is a sense of like-minded comrades to find. Here is the most commonly used method of seven kinds, through the visual, smell, touch and other display of your products, so that we have a desire, such as the desire to eat, want to wear the desire. You should pay attention to every detail of you, from the door of your shop 10 meters away from the start to notice, give your users a kind of enjoyment, perhaps a sense of superiority, perhaps a sense of intimacy, a word is to interact with them, you can imagine if you serve a person, how you interact with him, how you and he became friends, You can talk to him, you can recommend useful value, you can help him solve his problems. When your service, so that he is particularly touched by the time, then you can also move others.

Conclusion: Marketing is endless, all theories need to be practiced. Theory must be combined with practice, only the theory of marketing is an armchair Hairenbujian, also only practice without theoretical guidance will not go too far. They are two sides of the same coin. Try to refuel! Reprint Please specify: http://mark.zhiyiwang.com (knowledge and easy trademark transfer network)