Thoughts on the case of reading micro-innovation

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Thoughts on the case of reading micro-innovation

Yesterday, I read a case of a micro-innovation by Mr Kim, a British company promoting their free underwear. I've been looking for 10 sisters. Paper in London Regents Street walked n back and forth! Everyone put the attention on the top of the no-mark underwear. Why, you want 10 big girls walking around. And the underwear has not strap, the most important is not wearing clothes. Why don't you think he's going to fall? Mr. Kim, the wrong knife. Use this safety to cause a concept: pain point. And I think it's from the user to find empathy. Pain point about waiting for my own knowledge system in the resonance!

Why is there a pain in this activity?

Pain point, is to make people very painful meaning, this need from people's emotions to find. There is no doubt that the British company's seamless underwear by the vast numbers of male friends remember. As for the female friends buy not buy, it is not clear. One thing is the fact that the promotional activities are particularly effective, it can be said that the concept of their products to solve the perfect, what is the logic behind this?

This activity grasps people's inner activities. And there is a clear understanding of the reaction to the inner activity of the person. First of all, beauty, especially the high pick beauty, attractive breasts this is more attractive ah. More seductive, which in itself can attract people's attention. and related to their own products. This is the logic of this, no mark underwear is about the breasts, beautiful breasts and attractive eye-catching ability. The most important pain point is that people expect it to fall without suspenders. But actually did not fall, this is indeed a very painful pain point for people.

If the underwear fell down, then people can not remember the underwear, attention is transferred to the beauty of a certain bit, it is because of the fall, people are very painful, will remember this kind of no trace of underwear. It can be said that this is a very successful marketing case.

Second, the logic behind

The logic behind it is two points.

1, find the resonance of everyone

Empathy is missing. If fewer people want to see the beauty of the resonance, then this activity will not be successful. So finding this resonance requires some skill.

2. Attach a product to an event related to this product that attracts people's attention.

The emphasis here is on the ability to combine products and products to attract eyeballs. There are two ways to look for something that attracts attention, one is through the existence, as in this case, the beauty of the breasts is a related event that attracts attention, and one is clear, but not unified.

Summary: Any marketing promotion is a kind of grasp of people's psychology, this kind of inner activity, 8630.html "> sometimes will form a unified thing to show (for example, people love to see beauty) sometimes will not form the standard to show." (For example, we sing, every song has a person we miss, or things, but some people do not realize that this requires skill, so here to share this article to everyone, of course, this article has been cut, mainly because too many people do not respect the fruits of my labor, my link address for a change, into his own, Look down on such a man. Reprint Please specify: http://mark.zhiyiwang.com or leave my brand words (know easy net)