Thoughts on the community operation of Qingyuan mother

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In order to effectively promote the Qingyuan Mother Community (http://www.qymama.com) Web site, in the past six months to become the hottest female child-rearing community website in Qingyuan area, this program is formulated.

Market background and user group analysis

Qingyuan, located in northern Guangdong, the total population of nearly 4 million (06 statistical data of 3.87 million). With the rapid development in recent years, the Internet environment has gradually matured, local already have more websites gradually developed, but the female and the nursery website is not yet. The target audience for this type of site is female (about 50%), mainly in the age of 22-28 (about 10% of the total population), for people with income. According to the development of the local network, I am now about 15% of the number of people in this age group. The number of users that can be excavated is about 400*50%*10%*15%=3 million.

Second, the website's profit way

1, the use of the influence of the site for product promotion and sales, to obtain income. The initial stage of development can be cooperation with local businesses (the main target for maternity and child goods business, such as baby-friendly), to take sales or buy and other means to obtain benefits.

2, advertising revenue for local businesses to do product promotion, access to advertising revenue. Principle: The user feels first, does not do with the website topic does not match the advertisement, does not do too many advertisements.

3. Other income.

Iii. Ways of implementation

Website traffic is the blood of the website life. To achieve the profitability of the site, must have strong enough traffic for the foundation. The access and maintenance of community web site traffic, mainly from the content of the site, members of the incentive mechanism, the promotion of the site, the user's maintenance measures to maintain the 4 aspects to consider.

1, the content of the site: the initial station due to the number of visits, popularity and other reasons, may give access to the site members of a deserted feeling, in order to avoid this situation. Can take the virtual user to post the way: Register multiple User ID login at the same time, post replies. Ensure that no less than 10 users are logged in at the same time, no less than 20 new themes per day, and no fewer than 100 total stickers. With the gradual growth of the site, slowly reduce the virtual part, until the site traffic to increase to the above level. To the site to a certain extent, began to gradually quality guidance and requirements.

2, the member's incentive mechanism. Take the integral mode, the integral can be replaced by 9001.html "> RMB (1 points = 1 RMB)." Through reasonable set of points to obtain and reward and punishment, to motivate users to actively participate in the construction and promotion of the community to achieve the effect of full promotion, improve the enthusiasm of the member posts. (Not much money, but the effect should be better than to ask people to post.) )

Reasonable edition Director Exemption and incentive system. Through organizing gatherings and other activities to strengthen the feelings with the moderator, and give appropriate material rewards.

3. Propaganda means

(1) Simply optimize the page to purchase or exchange the way to increase the chain. Construction station can buy high-quality links at the beginning of the week, add 2, pr>3, the search engine included normal, about 10. To be included in the site normal and get a higher weight, gradually replace the way to exchange links to save operating costs.

(2) Article promotion: The weekly original one soft article, publishes to 10 most popular website.

(3) The section: daily selection of 1 articles (related to the content of this website), slightly modified, the key words in the article plus the link to the site, published to the same kind of more lively website.

(4) for the target user group to promote: the issuance of leaflets, do not need more than 50 Zhang on the line, beautifully crafted, A4 size can be pasted to major hospital entrance (MCH).

(5) Other publicity methods, postal delivery of advertising, text messages can be a trial, choose the effect of a better long-term promotion.

Iv. retention and maintenance of users

Users are God, care for users, service users. Collect the user's contact information, and regularly recommend wonderful content and activities through email. In the holiday, the user birthday, send a blessing. To the loyal users of the site (high score users) to send souvenirs, improve the return and user stickers.

After doing countless garbage stations, the first attempt to do a good job of a local site, planning to use the income of 2 garbage stations to raise this station. The first time does not refuse the trash station, is also the first time in the station network writes the article, hoped that communicates with everybody, also hoped the brothers can give me the ideas. qq:475027401