Thoughts on the popularization means of "the prize-winning essay activities"

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28 pushed the first prize-winning essay activity, the curtain fell yesterday. Heart has a lot of feelings, suddenly feel the form of essay activities, advertisers are really a high cost performance of a promotion. Formerly as an ordinary user to participate in the essay activities feel not deep, this time their own organization, experience a lot.

One: The experience of participating in the essay activities

In my impression, A5 forum is the most like to do "award-winning essay activities." I remember in 07, I was involved 2 times. Remember the first time is A5 and publicity easy to cooperate, ask the webmaster to write a "own station story, but to the text mentioned in the promotion of Easy alliance." At that time I wrote an article of their own learning network to promote the process of the article, they have written before the article simply modified, to participate in this essay activity. At that time not quite understand what is soft, do not know should be in the article, give sponsors enough exposure. So just in the essay manuscript casually made a sentence, previously done publicity easy advertising is not bad. The essay campaign, I finally won an encouragement Award, remember is 100 Yuan bonus and a promotional easy T-shirt.

2nd time to participate in the essay campaign, is also my last. I remember Yahoo statistics was launched, Yahoo Statistics and A5 did a Yahoo statistical experience of the award-winning essay activities. At that time I was a loyal user of 51la, and the office of the company, there is a statistical product called "Wulin list." I am very familiar with these 2 statistic tools, so I wrote a "comparison between Yahoo statistics and Wulin list, 51LA". Because this article is its own real product experience, so the quality of the article is good, and finally won the 3rd Prize of the essay activities. The bonus of 300 yuan, but the cup with Yahoo also deducted 20% tax, finally to the account of 240 yuan. Can only say that the big company such as Yahoo is too stingy, so little bonus also withholding tax, let me very no language.

The previous 2 essay activity experience, is only an activity participant, do not know this kind of essay activity, in the end can give the activity sponsor to bring how big advertisement exposure and effect. Until I run the 28 Push Forum, also organized the same essay activities, let me have more data to understand. Today is mainly to share with you under the essay campaign to promote the advertising exposure, how high the cost performance.

Second: Organize 28 to push the first essay activities of the original intention

28 Push the first essay activities of the partner is "picture-View Alliance", because the image of the alliance's operations director Chiung, is the 28 push team, one of the earliest members, we have been very familiar with and trust. So when he said the idea, I quickly agreed. Because I also very early want to organize an essay activity in 28, see how the effect. This cooperation with the Graph-View Alliance is also done as a case.

First of all, I think the award-winning essay activity is a good 3 win activity. As an event sponsor, the Graph-View Alliance enables more people to understand their products through this activity. As the 28 push Forum, the activity organizers, through the essay activities, can further enliven the atmosphere of the forum. As an activity participant, 28 push members, participate in the award-winning essay activities, in the exercise of their own soft writing ability, but also to obtain some material rewards. So it's a good 3 win, and that's why I'm willing to spend 1 months of my time and energy trying to organize the event.

III: Advertising exposure to event sponsors

1: The main activity posts in 28 push the whole station for 1 months (at that time 76 people enrolled in the essay activities)

2: A number of activities related posts, in the 28 push Forum full station for 1 months, and many times the whole station at the bottom of the small window recommended

The above figure can be seen, on the light of these 5 activities related posts, a total of 11380 views, 441 posts reply. Because of these strong exposure recommendations, during this period there are 28 members of the forum, 99% are aware of the 28 push and figure to do the essay activities.

3: Personal microblogging, independent blog recommended many times (let the essay activity is not limited to 28 push forum, get more exposure)

4:QQ Group, QQ Group on the right recommended (28 push has nearly 100 related webmaster groups, during the event, also many times in the group to advertise, and in the group on the right to recommend the latest information on the essay activities. )

Figure: 28 Push part stationmaster Group

5: Essay essay, exposure in the community. Most of the essay's manuscript in 28 tweets have thousands of users browsing, more than 100 replies. This is compared to 28 to push the official activities related to inform the post, more to the force.

Figure: Part of the essay in the 28 Push forum

6: The outside spread of essay manuscript

In fact, the above said 5 points to the campaign advertising exposure, are not comparable to the last point. The exposure at the front 5 points, though large, is limited to the resources I have. For example 28 Push forum, my microblog, blog, QQ Group.

But the 6th is strong, essay activity, members will not only in 28 push and their blog published. More crucial is will be in 28 pushes the website to publish, obtains more exposure, this is the essay activity in the promotion the biggest value. The selection of the essay activities, the effect of the dissemination of the article is very important a scoring indicator. So completed the essay manuscript members, also very hard to exert their ability to spread the article, write their own original essay manuscript, to more relevant channels to disseminate and share.

There are many members of the essay manuscript, on some of the industry's well-known web site's homepage, or by the Baidu News included. As the picture: Baidu Search "image Alliance" news, out of the article is all 28 push essay manuscript.

This essay activity performance best, basically also is 28 to push the public welfare training members, let me lucky before training also not in vain. They put in the 28 push on the 3rd task to learn the effect of soft wen channel dissemination of experience, have played out. Many excellent participants have published their own essay on dozens of related websites, giving sponsors more exposure than 28 push forums.

Figure: The 3rd place of this essay activity: Zhou Xiaofeng Essay effect summary post, essay dissemination Channel

You can see by the above picture, Zhou Xiaofeng a person in several dozens of related websites to spread, this produces the advertisement to expose the effect how big, it is self-evident. So I said 6th, is the most attractive essay activities. such as Zhouxiaofeng in the essay activities in the performance of outstanding members there are several, such as the first Kang Min of the essay, is also very important to the force. And this Kang Min, is the contact 28 postponed to begin to study the network promotion, in a short time can in the competition intense essay activity obtains the first place, also lets me be very admire, the attitude decides all. Recently Kang Min students are also interested in finding network promotion related work, internet companies in Guangzhou can pay attention to this talent.

If you have done Webmaster class site Advertising Experience friends can be counted, in a popular forum 1 months, many times the bottom of the window recommended, independent blog, Micro Bo, QQ group to carry out the cost of transmission. More importantly, there are nearly 30 articles of high quality, disseminated in the major related websites. The advertising exposure, the value of how much.

In this first do not say the advertisement conversion rate, this should sponsor oneself only then clear, but the advertisement exposure quantity is real, has the data to be able to see. If you use advertising, buy soft paper form to do these promotions, get such a large advertising exposure. 2W is a little less, it can't be done. But through the form of the essay campaign to promote the product, the sponsor spent much less than this number. So I think the essay campaign is not only a good way to win 3, but also a very high cost-promotion means.

Today's "essay activities" to promote the feelings of the means to write this, in this also welcomes more excellent webmaster products and 28 to push cooperation, if appropriate, we would like to organize a similar award-winning essay activities:

2011-7-13

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/334.html (reprint please keep)