Thoughts on the transformation of state-owned enterprises

Absrtact: There are some overdue newspapers and periodicals to be dealt with in the House of Shanghai Citizen Hu. Once upon a time, he would go downstairs and ask the guerrillas, who shook their bells and went through the streets, by shouting and collecting waste, to dispose of their own waste; now he's logged in to Shanghai

Mr. Hu, the Shanghai citizen, has piled up some outdated newspaper journals to deal with.

Once upon a time, he would go downstairs and ask the "guerrillas" who shook their bells, walked the streets, and shouted to collect the waste to dispose of their own waste; now, he login to the Web site, into the Shanghai new Jinhua Commercial Co., Ltd. (hereinafter referred to as "New Jin Hua") Scrap Network Center, in the "online collection and Waste" page to fill out the name of the scrap, address, telephone and other information. In accordance with the reservation time left on the internet, the buyers in uniform uniform will come and buy the waste, and the waste will be reused after it reaches the classification of the various districts.

Waste recycling has long been labeled as costly, low-profit label, this seemingly insignificant small business after the fast lane of the internet has become a big business, since 2003, the first open online network platform for waste, new Jin Hua originally a year more than 100 million sales, in a few years in a geometric type of development, 2007 sales reached a record peak of 2.354 billion yuan. Baosteel Group, The Hundred Group and other large enterprises have become their waste recycling network customers.

Thoughts on the transformation of state-owned enterprises

New Jin Hua is part of Shanghai Changning District Marketing, is a typical state-owned enterprises, mainly engaged in material recycling, property, supermarkets to join business. In the 80 's, waste recycling was the world of state-owned enterprises, and the qualification of the business has been controlled in the hands of the district marketing cooperatives. A manager who worked in New Jin Hua for more than 10 years told reporters that at that time a Nianguang waste recycling enterprises can have a profit of millions of yuan.

However, with the "succession" of the market economy, so that the new Jin Hua from the planned economy gradually feel uncomfortable, especially the self-employed in the waste recycling industry and the rapid penetration of the state-owned recycling network of large shrinkage so that new Jin Hua entered a period of recession, had to reconsider the direction of development.

The idea of "online collection and abolition" is the new chairman of Shikoming. At that time, Changning District is implementing the "digital changning" action, all enterprises have opened their own portal site, Xue Light found many of the basic situation of the introduction of enterprises, but it gave him an inspiration, to be with more and more road guerrilla competition only to adopt new means. So, Xue Light thought of E-commerce.

After a market investigation, he found that at that time, Shanghai produced annually about 2.4 million tons of waste materials, the loss of the value of 1.7 billion yuan, waste materials recycling industry, this is a potential resource, has a huge business opportunities and markets, and the Changning District and marketing cooperatives have advantages of the business or focus on waste recycling, The findings undoubtedly confirmed his idea of recycling as the core of the main business.

As a result, new Jin Hua began to develop electronic network platform, in a set of more than 100 square meters of commercial housing, bought 2 telephones, 2 computers, in 2003, the new Kam Wah Waste Trading Network Center opened, and take the lead in the business in Changning district, through a telephone or login site to leave information can be door-to-door collection, Subversion has long been waiting for the door or the street ring-style old collection and waste form.

It is not expected that the residents of this fresh waste recycling methods to accept more than the original expectations, not only in Changning district, the residents of other areas also kept calling to consult. At the peak, a telephone call center will answer 2000 calls a day.

How to expand the service radius, assemble the district's marketing and marketing cooperatives resources are imperative, soon Putuo, Hongkou, Jingan and other land and new Jinhua networking, at the same time, by the various districts responsible for the establishment of delivery stations, with a group of staff to join the platform. At the end of 2009, this platform in Shanghai to achieve 18 districts and counties network. At present, it has nearly 200 trading points in 18 districts in Shanghai.

Although the new Jin Hua's dot distribution is in accordance with the area to divide, but in addition to Changning, the various districts of the business are subordinate to the district, the new Jin Hua only to provide a public platform. However, just a platform behind Xinhua Kam also done enough work.

Currently in Shanghai, responsible for home recovery of the first-line personnel has 2000 people, although most people do not belong to the new Jin Hua employees, but these 2000 people have been through the new Jin Hua Unified basic Business training, assessment of the successful induction personnel are wearing a unified IC card, which records the basic situation of staff, door-to-door delivery service information, The training information even has a record of praise and complaint as a standard for its annual assessment.

On the other hand, in order to allow residents to be accustomed to the existing trading mode, the new Jin Hua from last year to 6 consecutive years, each amount of more than 10 yuan to give certain financial rewards, so that they gradually get rid of the road guerrillas to deal with waste disposal habits.

Extended industry chain

The managers told reporters that although the new Jinhua recycling business accounted for a large proportion of the overall sales of enterprises, but the profit is poor, according to the data he provided to reporters, the waste recycling business in the real profits of the 1% are not.

"Recycling is only the first step, more value is embodied in processing, trading, chain and other links." "he said. But he admits that because he does not have large-scale processing capacity, but simply to deal with, can not produce a lot of economic benefits.

The fact is, the recycled waste materials after sorting, eventually to be processed into renewable resources. and recycling of waste after sorting, processing, its value can be increased by at least 30%, waste materials recycling industry, the vast majority of profits from processing, the upgrading of the processing system has become a new Jin Hua before the most urgent homework.

The management said last year, the special allocation of a piece of land in Changning district to give new Jinhua as its processing and processing center. "The end of this year will be completed processing center of the main structure, improve the scrap metal, scrap paper and waste electrical and electronic processing capacity, the use of processing system to obtain trading profits to feed back the system, in order to improve the waste recovery of the entire industrial chain profits." ”

At the same time, the gradual improvement of the business model so that new Jin Hua ushered in more visitors, these years Shikoming received a lot from the provinces and cities to learn from the brothers enterprises, but the local policy, culture, environment is also affecting the maturity of this model in the national replication.

At present, it is premature to realize the chain operation. "The ultimate goal of chain operation is to reduce costs under the premise of scale enlargement, but it is obviously not achieving this effect." At this stage only through the management, technology, brand output, starting with the form of cooperation, only after the pattern mature gradually rely on the power of capital to expand in different places, it is expected to realize the scale effect of the chain. ”