Thoughts on Xi ' an first search engine marketing and talent Forum

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Xi ' an first search engine marketing and talent forum back, feel the organizer's work or some lack of experience, the grasp of the subject is not very clear, not to solve too many substantive issues. Originally wanted to speak at the time of interaction, but finally the host did not give me the last chance to speak, then my site I decide, write here, we think together.

Originally there are three questions I would like to discuss, since it is about the direction of E-commerce Professionals Forum, and we all know that the current E-commerce professional students face an embarrassing situation, then it should be clear in such a large environment, colleges, enterprises and students should play a good role.

So the first issue is, what should universities do in search engine marketing talent development strategy?

My own undergraduate is the electronic commerce profession, in the postgraduate school time also thought about the future development direction, because at that time the examination time is October 06, at that time has not heard the search engine optimization concept, decided resolutely chooses the study technology the road, now engaged in the profession is the Java application software development, Of course, professional direction is still related to E-commerce, this is a problem, many colleges and universities themselves do not understand how e-commerce development, the whole of E-commerce is divided into two parts, a part of marketing management, part of the development of technology, you are e-commerce students, you will be forced to make choices in these two areas, this is actually a misunderstanding. And this forum in fact the most important thing should be to solve this problem, eliminate this misunderstanding, and put forward the feasibility of the solution, I think this should be one of the issues.

At present, more than 2000 colleges and universities in China, there may be metalworking practice such a course, the specific content is to do a hammer, with one weeks to understand the sawing mill lathe. What is the value of such a course for a student majoring in E-commerce? Since there are no valuable lessons, why not set up a search engine optimization course design? Students use the free space level two domain name to do a website, to get keyword rankings, attract traffic, and teacher guidance how to turn into the benefits, it should be more meaningful than to make a hammer.

Listen to a friend said, in Yiwu, there is a very characteristic of the university, almost every student in the university on Taobao have their own online shop, the school also vigorously propaganda, and even training, there is simply a university to become Taobao's momentum. I think this is very good ah, why must wait until the senior students to worry about the employment rate, and not as early as possible in the employment rate. Four years, the university four years, incredibly did not master a survival skills, I think it is worthy of shame, worthy of the university and our students to reflect together.

The second issue is what role companies should play in search engine marketing

At the end of the question, there is a man in Xi ' an Jiaotong University E-commerce MBA brother said a few words I agree: I expect in the near future, every enterprise will have a search engine marketing director, this is the modern enterprise.

In fact, it should be.

When the ERP just came out, many enterprises do not know what it is, but some take the modern management system of enterprises combined with the ERP project has produced huge economic benefits, many enterprises began to stampede. But immediately found that this ERP does not seem to suit me, so there is a sentence: Enterprise ERP is to find death, not on the ERP is dead. Search engine marketing for the enterprise, will this be the case? Network marketing after the search engine, has undergone a fundamental change, can not be ignored. Enterprises and society should also strengthen the importance of this, generate such talent needs, so as to fundamentally promote the development of search engine marketing.

Also, talent is difficult to ask? Le Shu and Shangpeng, Chozhe a few big brother to recruit search engine optimization talent and not. I think that the talent is not not, but you give him the position is not high enough. If you are an enterprise, recruit a full-time to do search engine marketing for the company, how much money to open the right? 3,000, 5,000? Oh, a real search engine marketing has an understanding of individuals, each month to receive a list of income may be the salary of three to five times times. The salary is lower than I am home Soho, why I want to nine to five to go to work.

In fact, in search engine marketing This highly practical industry, for a company to cultivate a fixed position of talent may be inappropriate, I think the director is to have, but it is not likely to be full-time, but each enterprise is definitely need to have this talent. After the development of the search engine marketing industry model, there may be similar to the ERP project, professional company responsible for optimizing training, the company's internal staff to maintain.

Third, this is actually the most want to consult the master of the stage

In Search engine optimization technology, in addition to the content of the site itself, the structure, the quality of the site and the external links, keyword reasonable rankings, but also need to pay attention to what aspects of the factors? To see the text of the master can also make a comment, thank you ~

Reproduced from: http://www.javadrink.cn/article/839.htm