Thousand oak Bill: SNS Real-Name system creates new value for network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Thousand Oak Interactive Chief marketing officer Bill

November 18 News, China Interactive advertising and digital marketing Conference (Ad:tech) 17th at the Beijing International Convention and Exhibition Center opening. In the General Assembly, Bill Interactive chief marketing officer, said in an interview with Tencent Science and technology, SNS real-name play a more important role in the milestone. Because real-name system sharing and exchange, began to let the Internet is no longer virtual, but also promote the promotion of the value of network marketing.

First of all, let me talk about the development of real name. I think on the SNS website on the real-name development is natural, because users come up later whether it is with his reality friends, classmates or colleagues to communicate, if you do not use the name of words difficult to communicate with others. I think the development of the Internet today, the real-name real-name began to play a more important milestone role. Since real-name sharing and exchange, the Internet is no longer virtual. "Bill said.

China Interactive advertising and digital marketing Conference (Ad:tech) 17th the opening of the Beijing International Convention and Exhibition Center. Around the Ad:tech Congress this year's key issues, namely social media, mobile media advertising and marketing, performance marketing and search engine marketing, a number of Chinese Internet leaders will gather to exchange insights, share experiences and explore the future of digital marketing and new media industry in China.

Tencent Science and technology throughout the live broadcast of this event.

Tencent Science and Technology dialogue Bill record:

Moderator: You Tencent netizens, everyone good noon. Today is the second day of 2009 Ad:tech, we specially invited the Thousand Oak Interactive Group chief marketing officer Mr. Bill as a guest Tencent. Jiang sum netizens to say hello.

Bill: You Tencent users, everyone good. I am Bill interactive chief marketing officer.

Moderator: What highlights have you seen from this Ad:tech conference?

Bill: Because Ad:tech this conference is the world's top digital marketing conference, it was first in New York to San Francisco to Miami, then to Europe, to London, five years ago came to China. We also joined the Ad:tech for the fifth time. We participate every year. There are a number of new ideas every year from the topic of conversation. We are here to share with you a little bit.

In fact, last year Ad:tech Congress began to pay attention to the so-called rise of social media, this year to a greater extent to talk about social networks, social media, yesterday many friends including Tencent also said SNS, I feel very good, we pay attention to social media.

When you talk about social media, you may not know the same thing, the user may have a strong community, you call this site "social media", not necessarily. In the thousands of Oak Interactive network, we are more focused on the user's real name information, because its predecessor is the net. Because users start from the channel of comparative elite. Users to communicate through this, it must be real-name.

Development to now, in our platform with the real name registration of the user has been as high as 110 million, we can talk about whether this user is willing to share his real-name information, and how much he can bring his reality friends, and we say this is a big difference between renren and other social media sites. So the campaign Ad:tech talking about marketing, including trends in marketing, revelations and tools for application.

So when we talk about social media, we start with the user experience. I take Renren as an example, Renren users not only through the PC to Renren, now with mobile to the proportion of Renren has become higher. So users change the status frequently, upload photos, share logs, reprint. Now we're looking at a new trend: users are now turning to newer videos, giving gifts to users and a lot of casual game components. Perhaps a lot of marketing opportunities revolve around these user behaviors. This is a focus that we talked about at the Ad:tech meeting this year.

Moderator: Just listen to you said I suddenly think of a problem, in the SNS real-name network accelerated the Chinese Internet name-name of the pace, this is a very interesting phenomenon. Compared to the previous anonymity, SNS real name brought about the value of marketing in the end how much change?

Bill: First I talk about the real-name development. I think on the SNS website on the real-name development is natural, because users come up later whether it is with his reality friends, classmates or colleagues to communicate, if you do not use the name of words difficult to communicate with others. This year there is a more important trend, because more light entertainment class casual games special fire, so many friends through these ways to play. Only by sharing the real experience of his real life can users have a better understanding of each other and have a better connection.

I think the development of the Internet today, the real-name real-name began to play a more important milestone role. Since real-name sharing and exchange, the Internet is no longer virtual.

Your other problem is that the marketing application will be different, because two or three years ago when we talk about Word-of-mouth marketing, friends to promote each other, I take Renren as an example, because Renren on this platform will have some well-known brands and user interaction to organize some activities, users can invite his friends to come in.

Or a while ago we and McDonald's cooperation, the user changed status to a certain degree, such as users in two weeks to say that everyone together to McDonald's to meet, to launch an event to meet. Like this interactive activity, user involvement triggers a friend's attention. So the effect of viral transmission between such a friend begins. This is a relatively different aspect.

In addition, like some of the fire game, you do a relatively natural implant, not only will not affect the user experience, may be to promote its development is a realistic experience. The more innovative activities are the use of real friends between users. Because these many participation is not we force the user, is the user sees this information, is they spontaneously to look. In this way, the user's participation is even higher.

Moderator: On the mobile platform, you can use text and pictures may be more, in the marketing when the mobile phone platform and PC marketing What is the difference?

Bill: From the behavior of mobile phone users, we now see that there are two types of users on the mobile phone to grow quickly, one is white-collar business people, one is students. The two kinds of people are separate. As students, they may be a little reluctant, but as white-collar business people may be packaged on the matter.

From the application, because the mobile phone interface is particularly clean, whether there is a picture or text, in fact, the user's concern is relatively high. Because the mobile phone interface is mainly content-oriented, so marketing interactive information is the effect of text, it will not necessarily be poor effect.

Moderator: We'll talk here first. Thank you.

Bill: Thank you Tencent.