Thousand Oak Chairman Chen: SNS inject new impetus for webpage game

The following is the Chairman and CEO of Chen Interactive Group in the Summit Forum speech: "Ladies and gentlemen, friends of the industry, you are good media friends!" The topic of my speech today is that SNS injects new development impetus into the web game market. SNS in the Internet market over the past few years has been a very popular concept, the world's largest SNS company is Facebook, it will develop more than 500 million users, its own internal forecast to reach 1 billion users will only take 1-2 years.　　Domestic SNS Market, 09 years compared to 08 more than 200% of the market, in the Internet application is the highest growth rate. The World Network for Chinese netizens to provide a rich low-cost entertainment, everyone in the past 1, 2 years very hot in the happy farm of stealing vegetables, became a household name, of course, the first China's first farm was launched on Renren. Since the launch of the happy farm in Renren, we have also developed our own farm, the first 3D social games, people's restaurants and so on.　　Recently self-developed China's first fighting class game Dragon Blade, and we implanted in the game to reflect the world's major national culture elements in the inside, so we hope it will not only in China but also in the world is very popular fighting web game. Social networks, because of the relationship between friends and friends, we know that we as a tournament, whether it is to buy things or enjoy a service, including playing games you will be very concerned about what people around you, social games provide a very good channel of publicity, so that very good games can be in a crowd quickly spread　　, so social web games offer a great entertainment value to Chinese netizens. Our company's web game also relies on Renren platform high-speed development, everyone online games, which has a collection of hundreds of of our own and most of the third party developed a variety of small applications, our web lobby collection of China's hundreds of web games, thousands of oak in the past 2, 3 years in the Web game above the exploration,　　It really opens up a new type of game for this industry--web games, we have promoted and perfected this type of game in social networking, and so far, the web game as a species has now grown to a very large share in China, a share that may be the highest share of the world in the game's share. Chen Yi, Chairman and CEO of Oak Interactive Group We think the development of the company is the platform and users, coupled with our online business is the key to the rapid development of our business. This is some renren data, most people are young white-collar workers, most of them are college students, there are more and more high school students to join our network. These real relationships make the dissemination of information very reliable, for example, I give an example, we recently launched a group buying site in Beijing, our company launched the first day in Beijing, the day of the sale of 150,000 film packages, and finally I asked the day in Beijing onlyTo work white-collar, in a day to know this group buying site, to illustrate the real interpersonal relationship, so that information dissemination is very fast, and we quickly realized that this is a cheap products, we go to buy together. This shows some illustrations of how a good thing can spread through a network. We have found that the most important point in the promotion of game products is the introduction of friends, is what we call the word of mouth, so many speakers have said to do fine, only boutique can get Word-of-mouth, friends play good will introduce friends play, this is the 0 cost promotion is also the most important way to promote,　　You can see that only about one-third of the players attracted by the ads. Social networking It is a usually true network of relationships, as long as your products are excellent and bring a lot of value to everyone, he is using friends to introduce the biggest channel of communication advantage is very big. When we play the real estate tycoon game, he can tell his friends that they are using the app if he wants to recommend it. Happy baby can do the same thing.　　Let me cite another example how to promote a variety of very good user applications in social networks, such as we have hot news, after you click, you can see who is playing which applications, which app to use, a good thing can soon spread open, you can recommend friends to a specific group use. To develop our online business, Platform + boutique, in the past 1, 2 years we have explored the use of social networks, user platforms based on the human communication mechanism for the channel to produce, at the same time the third party to develop the fine web game, as the main product of this eco-chain development model, to date the development is very rapid. We now operate exclusive products including the game industry's best batch of page-end game products, there are more partners to provide Third-party products, our company mentality is more open mentality, our company is the first open platform in China, the network user resources to share with the third party, We are not the largest Internet users in China, we are not the first to do the community network companies, we are not copying the most image of the company, but we have been innovative, why we are in the open platform at the front, because we have a deep understanding of the development of the Internet to the present stage,　　If not with an open mind to unite all the outstanding partners in the industry, or even if not with an open mind to instill enterprise culture inside, your business development to a point, will certainly encounter a bottleneck. And finally, the feeling that I heard the big boys talking, Ding Lei said he is Kung Fu Panda, so I think of a problem, I was in the past some time to see the development of the game industry is now slowing down, after more than 10 years of rapid development, the second quarter this year is the first to find the entire industry's turnover is declining, Of course this is just a data point, such a data set for us as a small company is very concerned about, because the general emerging companies small companies only in the rapid development of the market is its rapid developmentThe opportunity to is not to say that in such a small market can not rise, but when a trend up, when the water rose up, whether the ship or boat together up, if the water does not rise or is slow to rise, the day of the ship better than many, so for our sense of crisis is very strong. When I think about the next question, recently I have been thinking about this issue, I from Ding Lei's speech inside vaguely think there is a new argument, to improve our own soft power, the original said a lot of we want to invest in the industry, development we always put a lot of hardware, but the hardware into a certain degree, To improve the rate of return, we must increase the investment of soft power, as our national gaming industry has grown to a start to see its growth rate slowing down, we have to consider together how we can increase our soft power, and how to make fundamental changes in our products, the DNA of our products, our DNA, and even our industry's DNA, Without radical change, we cannot grow faster. So my last hope is that take advantage of this opportunity, to the whole industry to throw a problem, our industry how to increase our soft power, do not say too much discussion, said the talent to increase input, in fact, talent investment is hard power input, how to gradually change the development of game promotion games, mainly the development of game ideas, Even the culture of the company, our company a few years ago in the implementation of a set of customer culture, only the set of guests will produce a great cause, to make great products, set guests have two types, one is extremely intelligent people, to make good products, he is very smart, this is everyone knows. What else is there? Is the execution is very strong, belong to paranoid people, this may be the industry inside a soft power pursuit of exploration, we deeply realize that, as a successor to the emerging companies, we in the game industry to develop to a certain time, the strength of our company's requirements more important. Finally put forward this question, I wish our gaming industry after a period of reflection, adjustment and change, hope that we will be back on the track of high-speed growth. Thank you. (Edit Zhang Xing)