Thousand oak: The same old game of community and community gaming

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The joint chief operating officer of the Oak Interactive Group, Mrs Lau, said at the 2008 first Webgame and SNS community meeting that the second game of the yarn was in beta, and to 11 and December will be tested.

Mrs Lau believes that webgame and the traditional need to download the client compared to the game, the most basic it does not need a huge client, Webgame expanded the game group, is tantamount to expanding market share.

Jointly organised by China Internet Association and China Investment Network, the "2008 first Webgame and SNS Community Congress and Webgame operation and financing project" were opened in Beijing Empark Grand Hotel on November 14, 2008.

The following is a transcript of the joint chief operating officer of the Oak Interactive Group:

Moderator: Thank you very much for Li's brilliant and concise speech. I think from the course of the process, we have also learned from Li's general remarks about the development of webgame. Next we'll be dealing with another key word, the community. This year, we are more concerned about a business, in China, its community concept may be the most popular, we say that the Community pop culture, should be from the company out. Here is the joint chief operating officer of the Oak Interactive Group, Mr Lau.

Mrs: Good morning, I looked at this picture on PPT, it is not very timely, today's meeting time is early winter, this picture is taken in the summer, wearing very little. Now everyone is talking about the internet in the winter, I remember Ma Yun is earlier said that the Internet winter to the theory, and then some people said that this is Ma Yun your winter arrived, but other industries are not yet in winter, but after the market on October 6, after a huge decline in the Dow Jones one weeks fell 18%, China has now fallen percent, and after the US has fallen 40–50% all year, I reckon everyone will say "winter is coming".

Winter is really here, but in this conference, I feel that there is not too much winter here, here is not to take money, is to invest, so winter in these two key words call, is not particularly obvious. I hope you want to invest in a good project, you want to get the money you want to get the money.

There is a reason for this, because these two keywords represent the things, including SNS and webgame, they develop very fast, and to some extent, they have been proved to be able to change the method, relatively speaking from the winter is quite far.

Webgame and SNS two concepts, in fact, the content of this meeting today, two years ago, our company chairman Chen mentioned this concept, this concept is not new to us, and the same old tune, two years ago found that he said a word, called the community game, the game of community. What concept?

In 2004 and 2005, a mop community began, found a very interesting phenomenon, because at that time is also the game is slowly going to the peak of the period, we found that a considerable number of MOP users to mop the time, the number of times less, on the mop spent less time, we have studied, It is found that a user spends a fixed number of hours on the internet every day, but if he has some alternative products, he may use alternative products, and if the alternative product strengthens, it may use alternative products. For example, a person started smoking cigarettes, but later you give him cigars, he felt the cigar taste good, more interesting, he smoked more and more.

The community can meet his needs, is some of the relatively light demand. But then with the advent of online games, online games have the attraction of the vast number of users to attract the past. Online games need to promote, a lot of users, and the community has a considerable user base. What does the community need? You need a lot of posts, you can go over there in your spare time, but it needs some more powerful leisure things, maybe a game.

So the combination of the two, the community needs to play the customer better paste live, he better service good, he turned out, the community can provide a good stable customer source, not every game to do to promote. So from two years ago, we started doing this thing.

And a more interesting finding, after this year's quake, there are three days is unable to play online games, we found a very interesting phenomenon, we just said that the community game and user time is fixed, so at different times actually have quite a strong alternative, mop capacity did not do any promotion under the situation rose a lot. We think that there are a variety of reasons, users are willing to watch the news, but MOP is not a news site, is a light entertainment site, because people do not play online games to mop. After three days, mop capacity has fallen again. Oak has been proposing this concept for the past two years, but it has recently begun to practice.

A brief introduction to MOP.

A brief introduction to a few sites, may be more familiar to mop, the school is relatively unfamiliar, if you go to China 2200 University of any of the 25 million college students any of the words, we are not unfamiliar with the network. The school net is now among all universities in China, almost all college students are loyal users.

Now 40 million of the users, in addition to more than 20 million in the school, the past year nearly 4, 5 million college students almost all in the school, and now more and more white-collar workers are in the school. Landing almost 15 million times, this in the entire domestic probably second only to QQ, the need to log on the type of the largest platform for communication platforms, the tool should be more than four months before the MSN, daily PV4 billion, probably now Sina's 2/3, should soon surpass Sina, so become China's third, Fourth-largest website. Per-day browsing page reached 70 times. NET this year is the third year, the rapid growth of China's top three sites.

Mop NET, is an interactive portal for entertainment. It is the earliest time from a hodgepodge of the development of a BBS, in the past few years, we slowly on this basis to increase the music, video, stickers and other entertainment interactive very strong channels, and now grow into a very strong interactive portal entertainment. Smaller than the school, but also very large, and its user base is college students and young white-collar.

On these two operating platforms, we initially put forward the concept of community gaming and gaming community from Chen, we probably really practiced the work in the first half of last year, we took the first step is "cat travels" this game, it is the first IPG in the country and even the world's game, It arose on a platform like mop. If there are more than 30 years old in this room, the mop website has just been created as a hodgepodge, and is itself a hodgepodge of users with a particularly strong gameplay character. It was found that there were a lot of things in the hodgepodge that were particularly strong, including props that could beat a person down, including using mirror to photograph a person. The game is very strong.

The game is so strong, can be combined with a hodgepodge of a real game, the game to play to the extreme, both to make money, but also to meet the user's further demand for the game. We launched the cat game as the first IPG to get a great success. For quite a long time, it is the biggest IPG game in China and is now a leading figure in IPG.

We think that webgame compared to the traditional games that need to be downloaded by the client there are many of its advantages, the most basic it does not need a huge client, this huge client takes quite a long time, in contrast to this time very quickly, whether in the office, or at home, or on business trip or in the Internet café, any place, As long as there are internet places can play, it started very fast, resulting in low user access costs. Originally said that the client game is such a small group, we think that Webgame expanded the game group, equal to expand the market share.

After the success of the cat travels, the introduction of the second game, is the heavenly book Yarn, is now in beta, should soon to the public test, to 11, December when we will test, very interesting a game.

What is the relationship between them? In short, this is two eggs, one egg in the other egg, we first started from the community, with a huge user base, we think very natural, this user group how to change, Webgame is a very good concept.

Some of the things listed here, such as MOP, cat travels on the load inside, our school inside now like Cat travels, the Bible is inside the school, when the page in the school, on its left if you want to play these games, you can add these games. Incidentally, the open API at school is one of the earliest companies to open up in the country. Now we have nearly 10,000 small teams all over China to develop, a variety of applications, corresponding to our tens of millions of user base. I hope that the game companies here to develop a good work, in our school running a lot of games, now the income growth is very fast, because the user base is too big.

Strategy。 The value of the community expands the game, can bring the huge user, and the game brings the community to grow, can make the transformation is successful. We have these communities, and we hope that everyone here, on the one hand, will be able to continue to develop new good games in the school, on the big platform to apply, and on the mop this platform, we will carry more games. So I hope that thousand oak can with everybody here, in the next several years of common growth, the webgame and SNS combine to build better, thank you! This article is provided by management training www.taoke.com