thousand people webmaster Lectures 26: Wangs uncover BD cooperation and promote top secret Dafa

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Anhui Internet Alliance sponsored thousands of webmaster Lectures (http://www.53w.net) has been to the 26th period, this period for everyone to come to the domestic well-known BD expert Wangs. Please come to Wangs for this issue. Wangs, founder of BD House (www.54bd.com), senior Internet person, Eric columnist, years of experience in Internet combat. Focus on the Internet business cooperation, network lectures, the main group, live Group, Broadcast Group (1500 people) has been full, new webmaster can add 500 people lectures four: 27915544 free to participate but please respect the learning environment we will never speak of webmaster let more want to learn webmaster come in

Lectures of the main group, live Group, broadcast Group (a total of 1500 people) has been full, new to the webmaster can add 500 lectures on the newly opened four groups: 27915544 free to participate but please respect the learning environment we will never speak of the webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Wangs: Well, everybody good afternoon, today and you exchange the theme is BD cooperation and promote the main points and attention, first or thank me for such an opportunity to communicate with you, thank old K, thanks to the old cat and all the friends to join in.

Wangs: I did not prepare the script, not not to pay attention to this exchange, but feel that everyone in the cooperation and promotion of the problems encountered are diverse, or that there is no template can be copied, so I explain too much of the pattern of the practice for everyone does not have much help, So what I'm going to talk about today is some of the main points and considerations that I think

Wangs: The focus will be on the time to the QA link, including E-commerce, network marketing, market negotiations, business cooperation, website promotion, can be asked. Small to find people, big to strategy, we can communicate

What do you mean BD?

Wangs: First of all explain what you call BD bar, because as far as I know, Stationmaster Circle knows BD's not many, BD, translates into Chinese is business expands, each industry BD actual function is different, then in the Internet this profession, BD's duty mainly lies in the website promotion, the commercial cooperation domain

Before there are many webmaster friends asked me, said: As a personal webmaster, we do BD chance will be very little?

In fact, I personally think that this is a misunderstanding, I think the personal webmaster is very great a career, technology, operations, market a shoulder to pick, very talented. At the same time, many sites from the personal station to do now very serious commercial web site, this example abounds, we do not have to belittle

ON BD cooperation

Wangs: Here's the first point of BD cooperation: be confident in yourself.

Talk about cooperation, unavoidable to negotiate, and the negotiation of big bogey confidence, if the webmaster all feel oneself is a personal station, it is impossible and corporate operation of the website cooperation, they do not have confidence, also talk about what cooperation?

The Chinese traditional consciousness has the concept of party B, the weak always call themselves party B, the cattle's website called party A, then party B to party a kind of innate fear directly affect the effect of the negotiations

Here need to tell you webmaster is, the commercial operation of the site, they do not have any mysterious, there is nothing to be proud of, as long as the two sides have a point of interest, cooperation can talk about, but can do a good job

The most direct or simplest example, I have been a lot of entrepreneurial companies, entrepreneurial companies and the difference between the webmaster? The only difference may be more money, more people, but the webmaster can achieve profitability, entrepreneurial companies are not profitable, then these 2 properties of the site is actually the same, then in the start-up company, the same is no money , the same 0 cost, I can do a lot of cooperation with many websites

Then the next point will come out, cooperation should be how to do?

Webmaster divided into many categories, there is to make money for the station, there is to do for the development of the station, have to do for the interests of the station and so on and so on

Regardless of what the webmaster for what purpose to do the station, the real webmaster, are very cherish their own website, very cherish their own site, so I said today is more for these real webmaster and speak, because only such webmaster, he made the site is a development

To do cooperation, 1th, ask you to know your site very well, if your site as a product, then you have to understand your product, want to understand your site audience, what you can provide for partners, you need partners to provide you with what?

At present, no website dares to say that they are all-encompassing, and do not need the support of any other media to develop well, including the portal site

With this point, it means you have the opportunity to work with a commercial website.

When you want to know what you need and what you can offer, you need to sift through the sites that meet your requirements.

For example, now SNS site so fire, there are a few plug-ins are their own development? Many are personal webmaster or individual team development, which is a successful case of cooperation

On the importance of networking

Wangs: When it comes to cooperation, the first to find the site, here is another point: contacts

BD, or do business, marketing cooperation, apply a famous saying: The network is not omnipotent, but no network is absolutely impossible

I know a lot of webmaster are very low-key, or to study Web site technology, or the key to make money, the basic communication is the webmaster circle, chat with each other about technology, the latest events in the Internet circle, really willing and commercial web site BD, Market Circle deal with very little

This is also I am very curious about the place, I hope that when the interaction of the webmaster can give me a solution

Want to big webmaster, want to develop the webmaster, must go to the Web site commercialization of the road, why not from now on and commercial site to communicate with it? Now the domestic Internet environment, the real technical barriers to the site is not, more market-oriented

When you and everyone mingle, your network expansion, whether or not there is cooperation opportunities, first you put your own website name let everyone recognize, second NI made friends, when he has related cooperation or project, he can think of you. Why?

To give you an example, I once worked in Le Tao, a toy vertical business website

Entrepreneurial website, very entrepreneurial, I remember that I was last May 19 entry, the website is officially online in October, even the program, design what is all done again

December, I took the lead in a cooperation, Tencent patted the toy channel and Lok Amoy strategic cooperation, the entire channel to Lok Tao operation

Details of the specific cooperation is not convenient to disclose, at that time, Amoy and Tencent Pat 2 between the brand, traffic, are seriously unequal, then this cooperation how to come?

Actually very simple, I met a pat friend through a friend, we helped each other, became a very good friend, he often told me, Pat can do what kind of cooperation, as long as the racket of various activities, he will tell me, so he can for Pat activities to support, sponsorship, And I can use the power of Tencent to get the popularity and traffic I want.

This channel works, that's what we talked about, he said that such a channel to cooperate to Pat before, you can try, and the toy is pat a weak, plus Pat and Taobao one is so, cooperation in our lead, in 2 of the company's boss after the consultation to determine, so successful

This is the benefit of networking for you, know more friends, will bring you a lot of surprises

So you webmaster, expand your network, trust me, will certainly bring you benefits.

The negotiation mode of BD cooperation

Wangs: In addition, when you find a cooperative site, pay attention to your negotiation, an idiom can be summed up: neither arrogant nor humble

Webmaster in the negotiations with the commercial web site, from the strength of the inevitable disadvantage, so a relaxed, humorous language environment must be communicated. When you are too formal, others will answer you in the official language, when you are too frivolous, others will not speak to you

The tone of your negotiation needs to be established according to your relationship with your negotiating partner.

Webmaster rarely do cooperation, there is a misunderstanding is: to do cooperation needs to spend a lot of money, no money!

In fact, BD and the market is relatively large difference is. BD is more in the exchange of resources, and the market is more direct spending

Possible replacements include: advertising, traffic, soft text, links, activities, services, etc.

Webmaster, do not put the commercial website too bullish, now more than 80% of commercial website advertising is not sold out

Small to friendship links, large to service cooperation, they are also doing

As long as there is a common interest, they don't care whether you are a personal webmaster or a commercial webmaster

Now a lot of personal site traffic is larger than the commercial site, but also the basis of the PR value, and the Webmaster SEO technology is they want to learn, so we can all communicate together

Of course, it is undeniable that many business sites responsible for the cooperation of BD or marketing people bullish, arrogant, is the so-called: the forest is big, what birds have. I often tell you to do BD, we wind turbine flow, you are now in a good station, can not fully represent your own very cattle, many times is the question of opportunity, others please you, curry favor with you, rely on your company's brand, friendly people, is the most basic principle of life, you now arrogant, when you leave this company, You will sadly find that you do not have a real friend, Renzouchaliang

I have written an article, called What is BD, how to do a good BD, I guess a lot of friends have not seen, I put some of the points and attention to the inside to give you the reference

1, a business cooperation or a project, it can not be accepted immediately, when you receive this project, you need to first consider the advantages of this project, which is the choice of pointcuts.

2, in the analysis of the advantages, please use more transposition thinking, if I am a target customer or a target partner, I have no need to join the project, this project can bring me any benefits, on the contrary, to join the project will not have a negative impact on me, if you find that you can not convince yourself, How to convince your target partner?

3, when you select the target partner, you must check now this time your target partner is doing, he has no time and energy to participate in your project. For example: The current network hotspot is to clear the network vulgar culture, then you go to engage in a sexy beauty rating activities, then you this cooperation is waiting to be killed.

That's the timing.

4, choose the right target partners, what kind of cooperation to find what kind of target site, this looks very simple, but really do it, it requires you to the current mainstream site is very clear, each type of site nuances is what, they can do what kind of cooperation, this is very test people's qualifications and experience

5, BD work, and network Marketing has a similar place, I made a summary of my current network marketing, that is, according to different marketing demands, different marketing means, combined with different marketing platform and different presentation forms, step-by-step orderly marketing communication, four different complementary to each other to support each other, is the real network marketing. Then used in BD, the customer into your own website, the network marketing into business cooperation, or these 4 different, carefully pondering, I believe you will have experience

Theory of some things, just talk about this, thank you for listening to my long-winded, hehe, into QA bar, I hope to give you some practical work

Interactive Links:

Q: Brother Wangsta! IS BD collaboration A resource swap? Is it offline or offline? What do you need to pay for each other?

A: This question, in fact, I said in the time just speaking, BD's essence is the exchange of resources, line online under all, as to pay, look at both sides of the resource equivalence

Q: Thank you for sharing! I have a test network, for a test, traffic is also good, also have a certain reputation, want to find several training institutions to cooperate, such as what can be cooperative? My initial vision is to provide advertising, training institutions to provide learning materials (with contact information), In addition to a number of monthly fees or from me to order the exam materials, I help the training institutions to find training candidates.

A: Personal webmaster, and offline entity training station cooperation, the difficulty is relatively large. Because every training organization has exclusivity, it does not want students who want to be trained to see more training institutions, because this competition is big, then your resources for training institutions, the attraction is small here, I think the use of a full net, focus on training strategies, comprehensive contact with the training institutions I just said that point, Not necessarily every training organization can think of providing advertising, you can replace more resources, such as learning materials printed on your Web site you can help the cooperation of the training institutions to make an online introduction, this is one of your resources.

Cooperation need to pay attention to, can't you blindly to provide students to training institutions, you also need to use the strength of training institutions to expand your users, and training organizations to promote the promotion of the coverage of the crowd, is also the effective users of your site, this is necessarily a very substantial resources. At the same time, let the training institutions give you the exclusive preferential policy, this can attract the user through you to find the training organization to enroll, the monthly fee system, is not suitable for the training organization, because they very doubt your website to have the effect, each month pays to you, he feels not the economical value at the same Then you will cooperate in the form of CPS, enroll a commission one, their acceptance degree is higher. Training Organization Training site information, posters, roll-up banner, banners, are you can use resources, these can be discussed. In this way, the site is a virtuous circle, to add content and users to your site at the same time, the site users to the present

Q: Hello Wangs brother: I have a problem here please help me see: I am in Zhejiang weaving, weaving is China's largest children's wear market, recently we set up a company plan to open the network (Taobao) shop monopoly children's clothing, to do in the later establishment of their own website, but do not know how to promote this Taobao shop? Our resources are many also have their own factories, whether the source or product categories are many, but specifically do not know how to promote it, now Taobao sell children's clothing is also a lot.

A: In fact, many of the traditional websites are now being turned into and are trying to brand from Taobao, I think this is a good thing, but also very easy to problem, first, a business website structure, not simply put the goods on the shelves, and then the price began to sell, first of all find your advantages and conduct market research. I'm glad you found out the problem: Taobao sells children's clothes too much

At the same time you have seen your advantages: manufacturers that from the price and quality, but also the credibility of the, is there a certain advantage? Check your pricing, is there an advantage?

When you are sure that your operation has identified the advantages, the promotion in fact Taobao brought a lot of ways

Taobao Guest, Taobao station with the promotion means. I remember Taobao Mall can sign a gambling agreement, how many wallets to spend how many sales. There are more commonly used forum promotion, show show your clothes, in the mother and Child Class forum, at the same time and maternal and child types of Web site cooperation, you can provide prizes, joint activities to enhance your flow and visibility

Q: When your website traffic and visibility are not very good, how to find a good entry point to avoid their competitors to negotiate it?

A: The problem, in fact, the first thing to solve is the operational problem

Traffic and visibility, and site positioning and operations have a great relationship, first check this aspect there is no problem, if there is no problem, then to consider the issue of market promotion

The search for a breakthrough point is actually a manifestation of your familiarity with your products and the familiarity of competing products.

This is no shortcut, you can only rely on your own industry control, find your own advantages, similar sites, even if he is similar, there must be differences, because the need to rely on differentiation to compete is the current trend, such as video sites, Youku, cool 6, potatoes are actually different, when you find the advantages of their own site , use their strengths to find partners, in the negotiations to enlarge your advantage, you should be able to avoid competitors, so that partners choose you

Q: Ask another one! often see download site download area, there is a special recommended use Thunderbolt, or whirlwind download! Should they be guessing the relationship between resource equivalence swaps? In addition for a software development company, with the download station cooperation has the future?

A: Downloading this collaboration may be a resource partnership, such as an exchange of ads on the software, but mostly direct cash purchases or a split of CPS. We refer to the equivalence, is to get the desired, both sides are satisfied with the OK.

Download station cooperation, the future is still very large, in fact, the download station is one of your channels, but also a terminal, is your software directly facing the client a platform, then with the download station to maintain a good relationship, the actual equivalent of you and the supermarket promoters to maintain a good relationship, when consumers buy similar products, The role of the promoter is self-evident.

Q: I ask a question, what details should I pay attention to when I talk about cooperation? There is the so-called equivalence, such as cooperation with Tencent, how to be equivalent. is how to evaluate their own resources (site), such as: I want to change ads with Tencent, then my site to achieve what standards, Tencent will be able to work with me

A: The details I just said a lot, I will not repeat.

With regard to reciprocity, the above question is also answered:

If you say and Tencent for advertising, you need to consider: Tencent's current strength, need to swap ads with you? Is he going to be a member of your chart? or your brand to improve his brand? If you can't find a Tencent map of your own, then you can not talk about this cooperation.

Q: www.bz730.cc Such a local site should be how to promote, the locals give me the way to put some color in the newspaper page or something, so that it can?

A: Local class site, I just looked at your site, estimated that your art needs to be strengthened, so in the future cooperation negotiations can also bluff people, local class site, to tell the truth, the real most effective or offline push, because your geographical limitations are too strong, just you mentioned newspaper color page, has a certain role, but the role is not. Think of the newspaper audience, is not older people to see more of course, if you have a local entertainment for young people to read the newspaper, but also can be used, you have to develop a good network.

Finally summarized: This lecture Wangs with the rich experience to your stationmaster to show how to become BD, how carries on the BD cooperation and the attention main point, lets the participation stationmaster understand does not need the commercial operation also to be able to regard itself as a BD, is close to the grassroots stationmaster's demand, has obtained the stationmaster wide acclaim The next period is our webmaster lectures since the 27th period, we invited to the domestic well-known network of people Yuequi to webmaster talk about how to establish their own beliefs. So the next session is absolutely classic not to miss interested webmaster can participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 27915544, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Note: GJJ organized by the 2009 China Internet Alliance (Chongqing) Summit Forum will be opened with 7.11 in Chongqing, the current hot registration address: http://ajj.cc/hd/?128.

Special acknowledgement: This lecture gets the Chinese stationmaster station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I dragnet, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.

        thousand people webmaster Lectures 27: Yuequi webmaster to fight with faith