Thousand "regiment" war----burning money is not the fundamental service is the way to win

This year, the mainland group buying sites have sprung up rapid development. From the http://www.aliyun.com/zixun/aggregation/26784.html "> 800 data show, May submitted to the Group purchase site to add 262, as at the end of May, the number of domestic group buying sites approximately 4,500." The competition between group buying sites has been white-hot, this year the major group buying sites have increased the "burning money" strength. For example, in February, glutinous rice net of the money burned to the CCTV, followed by 24 coupons net also in the CCTV "Spring Festival seven Days" program interrupted the advertisement, litters group in the melt 200 million venture capital also carried out a large-scale advertising, its Guangzhou local station or even the street big pie cash. And this year, the handle network in advertising promotion also under the heavy hand----spend heavily to hire GE endorsement of the series of ads from May from the strong landing CCTV, outdoor road signs and other media.

But let the burning money of the website disappointed is, although the burning money is bad, but bought the eyeball is not necessarily effective. For example, in the advertising of the handle in May sales suffered Waterloo, the first time from the throne of sales to slide: the site's sales from the April 102 million yuan burst to 68.183 million yuan, the decline of 33.7%, the same shrinkage obvious apart from the handle net, there are 58 group buying. The reason for this, is because the net is "burning money to Survive" era has become the past, only rely on a single way to hit the money, has not been able to attract users, group buying site, is now to "rely on service to survive" the era of the march forward, and this one, we can not but to mention the United States

From the consumer point of view, although the purchase site for consumers to provide low-cost services, affordable enjoyment, but there are many consumer disputes. May, the Regiment 800 group buying complaints District new complaints case 1025, the month of new complaints volume is 2.4 times times last December. From the recent three months, the number of new complaints in April than March more than 115, May new cases of complaints than April, more than 193, the growth rate greatly accelerated. As far as the content of the complaint is concerned, more and more consumers are questioning the subject matter (goods or services) of the group purchase, which is undoubtedly a noteworthy phenomenon. The biggest problem with the services currently offered by group buying is that it does not start from the beginning. When there is a dispute between the merchant and the consumer, there is a lack of power to balance. How to help users complete a complete transaction, the service system is more perfect may be the focus of the next group purchase site. At present, group buying has been carried out in three stages: the first stage is capital promotion; The second stage is supply chain drive. Now is the third stage, that is, the marketing service phase, group purchase early in order to rob traffic, access to users, regardless of the cost of marketing investment, will make the enterprise faced with the operating risk of capital. In the marketing service stage is not only the problem of marketing, but the construction of service system-although many group buy network may have thought of this, but the real effort to carry out the only American regiment.

The United States Group Network always adhere to the "user first, merchant second, the United States and third" principle. On the first anniversary of the founding of the United States Network on March 4 this year, announced the "expired" plan, coupled with the previous "7th unconditional refund + First Payment" service, the United States Network has formed a comprehensive "three insurance" service security system, has a set of systems for consumers to provide good prices, good goods and good services. And for businesses, from the early period of business audit to later services, the United States Network has a set of strict user benefit guarantee mechanism, in addition to the use of cooperation agreements to restrict the merchant, the service process will also be irregular staff to monitor the quality of service. The United States network of pay, also received a return--May U.S. group sales rose steadily, the United States regiment to 75.202 million Yuan to the title of sales, in the purchase site competition increasingly white-hot situation, can achieve such a result, is not easy. In addition to sales champion, at the same time in the Regiment 800 of the "well-known group purchase website comprehensive Strength Score" investigation activities, the United States Group Network of Comprehensive effective also topped the list, is called the double champion.

The success of the United States is to choose how to let consumers enjoy the best service, rather than simply to burn money. According to statistics, the United States network of 70% new users by old users word of mouth. Proverb "Gold Cup, silver, inferior to common people's reputation", that is the truth. And the American sales Master Rad thinks: Behind each customer, there are roughly 250 friends and relatives. If you win the favor of a customer, it means winning the favor of 250 people, whereas if you offend a customer, it means offending 250 customers, that's 250 law. And the United States network is through marketing services to do "won the goodwill of 250 people."

This year is the most crucial year for China group buying website Development, but also the most frequent shuffle and integration of the year, but the whole group buying market development will still be very fast. At the same time, such as the United States network of many group buy site, will continue to improve the quality of service, in the protection of consumer rights and interests up and down the full effort to promote the healthy orderly group.