"Thousand-Regiment War" changed "Thousand Regiment Fall"

According to reports, recently, because the purchase coupons set aside money chain broken arrears of wages, the national Top ten Group buy Web site, one of the group Treasure Network exposed "escape door" incident. Relevant data show that in 2011, the number of Chinese group purchase site failures continued to grow, to reach 1960 by the end of the year.

In this respect, netizens have said that the current Chinese group Purchase website threshold is too low, lack of supervision, resulting in false propaganda returns difficult, as well as the problem of consumer problems, should make new rules and regulations to ensure that group buy website benign development and protect the legitimate rights and interests of group buyers. There are also netizens that the group purchase mode must be returned to rational development, the transformation of the breakout will become a future trend.

"Thousand-Regiment War" changed "Thousand Regiment Fall"

Some netizens believe that the network is just a large number of rapid development and soon fell into trouble or even collapse of a group buying site in miniature. The failure of a large number of group buying websites led to heavy losses of consumers ' interests. The signature "Dou Dou Beans" blog said, some group purchase site, the entire site with customer service together empty, to the netizen to take "do not inform not refund not response" of the bad means, resulting in many netizens suffered losses, some loss of tens of thousands of yuan, and complaints to recover no door.

Netizens said that in the past two years, China has created 5,877 group buying websites. But according to the China Electronic Commerce Research Center released earlier this year, "2011 China Group buying Industry Annual report," the number of group buying sites has been reduced from July last year peak number of 5,188 to the end of 3,909. Really is, blink of an Eye "thousand Regiment War" become "Thousand Regiment Falls".

The signature "Winter Night Tiger" micro-blog forecast, group buying site will usher in a second "slimming". As the gap between the group buying site has increased from the hot to the sidelines, major group buying sites around the merchant resources and users will be more intense competition. The upheaval is likely to occur around the two quarter of this year, both across the industry and in the first-tier Web sites.

Group buying industry disorderly elephant clusters

Many netizens believe that, because the industry entry threshold is too low, homogenization of competition, poor quality of service and lack of effective supervision, and other reasons, the current Chinese group buying industry disorderly elephant clusters. There are also netizens believe that the war on the surface of group buying is a problem of capital chain, in fact, the lack of profit model caused. There are internet users listed the Big four reasons for the failure of the group buying network: No money to burn, was the death of money, indigestion, was ordered to die, back the bag, was a merchant pit death, vicious competition, by peer pressure to death.

"M orrom" micro-blog said that the group buying industry in the high-speed development process, there has been a lack of trading credit system user experience patterns and mixed consumer complaints and other issues. In the group buying industry for a long time in a disorderly competition, some practitioners, such as the practice of quick success, so that group buying industry into the "low threshold entry, high-risk operation" of the siege.

"Re-ke-yuan," said the microblog, at present, China's network group buying market development drawbacks are gradually appearing, mainly manifested in the homogeneity of serious lack of innovation, user stickiness is poor, profitability difficulties financing difficulties, the threshold is too low lack of supervision;

"Zhang San Fung," the blog said, disorderly competition and management confusion led to group purchase site is anxious business situation, of which, lack of industry supervision is an important reason.

To survive by alienation

The signature "Turnip Head" Micro Bo thinks, each kind of group buying website swarmed the huge amount to burn the money to add each other to plagiarize, is leads to buys immature namely almost dies the main reason. Group Purchase mode must be returned to rational development, only the transformation of the breakthrough to the upstream, the essence of marketing will gradually highlight. The future group buying market can survive a comprehensive large group purchase site no more than 10, other small group purchase site needs to survive. In order to buy the industry healthy development, should encourage innovation and continuous optimization of the user experience.

Some netizens said that although the group buying industry has failed to tide over, but the market demand still exists, the relevant departments should rectify the industry order, promote group buying website and the healthy development of the whole industry. Netizen "Cho Cong" suggestion, the group purchase website should adjust the current operation mode according to its own characteristic suitably, such as some make cosmetics the specialized group buys a website, slowly by the third party intermediary makes the consumer.

Many netizens suggest that the competent department of Internet industry should unite business and commerce departments, and introduce the competition Behavior management rules of group buying websites, and standardize the behavior of low price dumping and so on. At the same time, the Internet and business authorities also need to refer to general commercial shopping malls and businesses in the rights and obligations of the Division of Principles, clearly defined group buying website and business responsibility, and effectively solve the problem of consumer rights.

Netizen "Chu Baochang" thinks, our country can draw lessons from America's high fine system, increase the illegal cost of the group buying industry operator, strengthen standard strength. In addition, due to the rapid development of group buying sites, regulations have not been followed, if the site does not say good faith consumer rights and interests will be difficult to protect, so the financial sector should also deal with the funds of the site to monitor.

(Reporter Xiabaochang Finishing)