Thousand TD mobile phone into the common people home

Thousand TD mobile phone can promote the 3G market, we wait and see. The author Qian in the face of China Mobile's huge subsidies, most mobile phone manufacturers are actively introducing low-cost TD mobile phone new products for the TD industry chain gradually mature contributions. Hisense, ZTE, Huawei, new mail 4 brands A total of 5 thousand-level mobile phone products have been officially unveiled. Lenovo, the cool faction is also speeding up the rich product line, trying to gather users through Low-cost TD mobile phones.　　Upstream and downstream manufacturers with China Mobile to blow the TD terminal large-scale application of the horn. Operator: Expand the market I pay the domestic telecom operators to the 3G market competition is increasingly fierce, in China Telecom and Chinese Unicom announced 3G "Thousand Yuan Machine" strategy began, China Mobile also not to be outdone, chairman Wang said, the development of TD's three major initiatives this year is to push Low-cost mobile phones, and to popularize.　　So, 5 thousand TD mobile phone release marks the low price TD mobile phone market officially started. Although the market already has a variety of TD terminal products, but the general price is high, more access to business people's favor, and can not form the scale effect, how to rapidly expand the market has become China Mobile most urgent need to solve the problem. Zhigang, China Mobile's Beijing company, told the Chinese news Reporter: "Operators in 2008 and 2009 have been paying attention to network construction, but 3G has always faced a problem, is the effective operation of the terminal to reach a certain scale." The user is not very sensitive to the investment of the network construction, therefore must reduce the terminal price greatly, can attract the user.　　"As Mr Wang said, the network is now using a lower voice service, and if there are a lot of low-cost handsets, we will be able to make the network fully available." So, why choose 1000 yuan this price? "Because the user will have a comparison in mind." "Zhigang to try to figure out the psychology of consumers," first, can not be more expensive than a mobile phone; second, the price can not and mature 2G products are too big difference, so, the thousand level not only to ensure that users experience 3G network, but also to minimize the user's cost of switching machines. "At present, China Mobile control terminal price is mainly mobile subsidy, in 2008, China Mobile to the mobile phone subsidy is 8 billion yuan, 2009 has reached 12 billion yuan." While cell phone subsidies can reduce the cost of replacing mobile phones, the operator's profits are affected.　　For this problem, operators can only expect TD mobile phone market is strong enough, terminal research and hardware costs will be reduced, then, operators can no longer have to pay for the market, to the downstream manufacturers timely "weaning." Terminal: Low price is not low-end in China Mobile to take out 600 million TD terminal research and Development Incentive Fund, the market on TD mobile phone's minimum retail price to more than 1400 yuan. Therefore, relying on the incentive policy, China Mobile wants to be able to launch the thousands of TD mobile phones that attract young users.　　Mr Wang put forward the "special hope that manufacturers can produce more low-cost mobile phones," the fervent expectation. In China Mobile, the first batch of 5 thousand TD mobile phones, Huawei's mobile phone price is the mostLow, Huawei Mobile marketing department head said: "The introduction of thousands of TD products, will be for China Mobile to accumulate more users, Huawei follow-up product planning also includes more economical, easy-to-use thousand TD mobile phones, as well as the next step for China Mobile business development needs of the HSPA TD mobile phone." "In addition, not entirely rely on China Mobile subsidy, Lenovo has launched the first thousand TD mobile phone ——— TD30T, Lenovo Mobile Communications Technology Co., Ltd. Marketing department general manager Wangyanbing told reporters:" Follow-up products are also in the test, it is expected that the Second product will soon meet with consumers. "Cool faction Brand marketing director Gouyon also revealed to reporters, currently on the market some TD products on the bill subsidy has fallen below the thousand yuan, cool pie this year will also add a lot of TD new."　　It can be said that terminal enterprises have begun to further accelerate the development of TD mobile phones. "High-end for profit, low-end sales", this is the mobile phone industry is the eternal creed. At present, in the development of user stage, whether operators or upstream chip manufacturers and terminal manufacturers, are willing to compress profit space to fully support the expansion of the market. Hisense Communications company TD Director Chi Zhenyu to the "China Electronic newspaper" reporter said: "Today's low-cost low-end terminal products, on the surface is relying on operator subsidies, and in fact, the thousand-TD machine behind the operator is led by the upstream and downstream chips, terminals and other manufacturers to work together results." Although the product price is low, but the function is comprehensive, lets the user enjoy the low price and the rich 3G application. "Low-end demand is the end of the manufacturer's well-intentioned rapid recruitment process, the staff of Hisense mobile phone products to reporters blunt, the introduction of the first Low-cost TD mobile phone N51, the product of a lot of profit compression, basically do not make money, is the hope that after the market expansion, relying on subsequent products to win more profits "Thousand TD first attracts everybody is the low price, but in fact we are not advocating the low price, but the price ratio, this is the most attractive user."　　"Wangyanbing thinks. Upstream: Low cost performance according to statistics, 2009 TD chip shipments amounted to 12 million pieces, has more than 130 terminal manufacturers 266 different grades of TD terminals into the market, the total number of TD users to 5.51 million households.　　And this year to speed up the launch of Low-cost TD mobile phones, must be to play the advantages of the industrial chain, chip as the core components in the TD industry chain has an important position. As we all know, the cost of chips is mainly to win, the larger the amount, the lower the cost. Therefore, the chip manufacturers want to see also TD terminal shipments of substantial increase and industrial chain of increasingly perfect.　　As the volume of shipments increases, costs will continue to fall, however, in the process of falling costs, performance and quality to continuously meet the needs of users, from the support of 384kbps to support HSPA, from the support of mobile phones to support smartphones, upstream vendors are a series of chip development process, which is also conducive to reducing costs. According to the introduction of the core technology, they have since the second half of last year has begun to focus on and preparation of high integration, Low-cost TD mobile phone chip SolutionsCase, very optimistic about this year's thousand TD mobile phone market prospects. Chip process from 2008 130nm to 90nm,65nm solution is coming to market, the 45nm program has also begun to develop. 2009 terminal stability and maturity have made progress, at present, TD chip performance has been rapidly upgraded, terminal industrialization capacity significantly enhanced.　　Cao Qiang, vice president of communications 3G Products, said in an interview that the support of low-end TD mobile phones and even ultra low-end TD mobile phone Low-cost, high-performance solution is the most important aspect of TD development process. Currently on the market thousands of TD mobile phones are still no operating system of the non-smartphone, however, low-cost can not be equal to low performance, Marvell Company has launched the first TD single Chip Solutions PXA920, which will promote the rapid development of TD smart phones, I believe the tdophone will soon meet us.