THQ executives weigher gaming costs lower DLC is industry trend

Playing video (compiling/wendy) THQ chief executive Brian Vaier, a well-known foreign gaming manufacturer, said that the time and cost of making a body-feeling game was much lower than making other core games, making these body-feeling games more popular with game publishers. Brian Vaier made the remarks at an earlier investor meeting in New York when asked about the difference between the development and the core game of move and Kinect's body-feeling games. Vaier said: "There are many types of games in the mass market and the cost of body-feeling games is only a small part of the game displayed on the screen." They are just based on the simple form of your game, no complex animations and backgrounds, not by the perfect art atmosphere and sophisticated CG to conquer you, which is why we like the Kinect and move, because the development costs are lower than the other core to the game. "Vaier's idea coincides with that of Sony's vice-president Michael Denny, before Michael Denny said in an interview with foreign media that moving makes it easier for developers who are cautious about money to enter the mainframe market. "Because we're looking for a body sense game, we have a lower budget," he said. "But Denny emphasizes that the cost is secondary to the quality of the game, that first the developer must be creative, then the budget, but the most important thing is to create a quality game." "THQ's share price rise stems from the company's active participation in investor conferences, attracting investors, and relying on some of its pricing models, such as THQ's racing racing game MX series, Vaier disclosed that the latest games in the series will be listed in fiscal year 2012 and will adopt a new pricing strategy- Hybrid pricing for micro-trading and DLC. Vaier said: " In the past THQ game companies priced every game at 59.99 dollars, game sales are good, probably can sell to 1.0015 billion, but when the THQ game company reduced the price of civilians, there will be a broader market for THQ gaming company to occupy, so THQ game company now put some relatively small game lower selling price, such as 29-39 U.S. dollars. "Of course, every game player will love the rich content of the game, THQ game Company's solution is the most popular DLC mode," The game players spend 29-39 of dollars to play our game, if they can spend 100 of dollars, they can get a better gaming experience. I think this is the future of the game, but also the direction of the industry.　　Vaier concludes. About THQ:THQ is the world's first-class entertainment software developers, North America's third largest game maker and distributor, almost in the major animation, film and other entertainment products to see its figure, its development of the game software is mostly its animation, the same name of the film game. Before 1994, the company to produce family-oriented toys, and then transformed into a video game production-oriented game production distributors. Main works: "Battle Hammer 40K: War Dawn" series, "the Hero Lian" series, "Frontline: The Source of War", "Titan Legends" series, "The Almighty Warrior" series, "Supreme Commander" series, "Need Drunk Car" series. (Edit/Ming)