Three aspects on the importance of optimization in the station

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The internal optimization of the site is a commonplace problem, now more and more webmaster also pay attention to the station optimization. Before you start to update content for your website, build external links, do a variety of external promotion, please stop to see if the site has reached a reasonable. Site optimization includes several aspects, such as URL optimization, structure optimization, picture and text optimization, internal link optimization, and so on. Also some stationmaster said that as long as spends a little time to make the external link to do up, even if the website does not do the optimization also not to have the very big influence, Mavin does not agree with this kind of opinion, the reason has three, below separately to everybody elaboration.

Improve user stickiness

User stickiness contains a variety of content, can also use a lot of data to direct or indirect reaction. For example, two visits, PV number, page stay time, bounce rate and so on, now these factors have been as a search engine to calculate the weight of the factors, the site's keyword rankings will certainly have an impact. Then is more important, when the station optimization is more reasonable, equivalent to give users a very good environment and atmosphere, so that users can easily find the information needed. For example, a shopping mall, if we come after the inside management is very confusing, it will certainly affect the number of times we go shopping, will also have a negative impact on Word-of-mouth. Site is sometimes a cumulative process, today a user lost, and tomorrow another user lost, over the ages, there will be no very high user base.

Let the spider catch the key

Optimization of the station in the reasonable also has a very big advantage for spiders. Different sites, search engine spiders crawl breadth and depth are limited, if not the most important content in front of the position, then the spider may not be able to crawl. Even crawl, can not capture the focus of content. Whether there is a link between the site, the relationship between the home page and the section, what is the link between the article and article pages, and whether the text is always placed on the right side of the position, these are needed attention. Generally speaking, in the guarantee user comfortable browsing while trying to use CSS to put the text content (especially contains the content of the keyword) put in the position of the code. Such spiders crawl when the code from top to bottom to crawl, so very conducive to the inclusion of keywords. As for what the user sees, it's still the right place because the browser interprets the CSS style and the search engine doesn't parse it. My Taobao brush drilling platform has been paying attention to this point, and strive to make the site more crawling.

Lift Long Tail flow

Why is reasonable station optimization can improve the flow of long tail? The answer is very simple, because the rational optimization of the station can improve the overall speed and depth of spider crawling, but also allows search engines to crawl to the most important and appropriate content, so overall, the weight will improve, and the weight of the site increased, Then the weight of the article page will also be improved, so the article page rankings will be promoted, we all know that the title of the article contains a lot of keywords, especially the long tail keyword, so that the number of times will be searched significantly increased. Therefore, the flow of the site will increase. Many of the site's internal optimization are mutual impact, such as everyone familiar with the site links, the use of internal links can be used to improve the ranking of the long tail keyword, or even difficult long tail keyword will be promoted, keyword upgrade will increase the site's traffic, So Mavin that the reasonable internal optimization will eventually help the site traffic increase.

Site optimization depends on a number of aspects, to rely on the cumulative, not only strong external resources, more important is the internal reasonable stability. As the saying goes: "Resisting must first in", even if we have good keyword rankings and traffic, if the internal unreasonable, but also a loss, the development of a customer's cost is huge, why not a good site to set up the internal, to give users a comfortable network environment.

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