Three basic factors for choosing a keyword

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The choice of key words is very important, this problem in fact many webmaster have mentioned, combined with some recent situation we are here today to talk about how to do the site's keyword selection positioning? First we have to understand what is the keyword? In fact, the key word is a Web site the most critical words can be summed up by a number of words are called keywords. The shorter vocabulary is usually the higher the number of searches, The relative degree of competition will also be greater. The longer the word relative to search the lower, there are some good lexical analysis can improve the conversion rate of their own website. So what is the search engine for the keyword positioning of the sort? The earliest time of the search engine is actually simply crawl the site's page content and then analyze the content of the classification, and then the correlation is higher and the page weight is relatively high compared to this type of page listed in the search results in the front. (keyword ranking is not only depends on the relative high can rank up, if your page does not even have the weight of the basic requirements of the collection?) Then the internet after several years of development, the number of netizens and the quality of the rapid growth, then the natural like domestic Baidu and the world's most widely used Google, such as the current mainstream of these search engines, have been greatly improved. Is there more and more factors in the ranking of the website? What are the options for returning to the topic keyword?

1. Web site Relevance Selection

Many web companies do the site is basically based on the name of the customer's company or organization, Fangyuan network feel this way is not appropriate, most companies are the first time involved in E-commerce areas, the site is likely to be the first to do, perhaps the company or organization in the physical reality has a certain reputation, But the internet is not necessarily famous (except for companies or organizations with larger influence). It is definitely not appropriate to use only one company name for the keyword.

2. Vocabulary accepted by the public

So now that you know the keyword positioning can not be based solely on the company or organization's name to locate, then how do we choose the keyword? Talking about what the public can accept? In fact, starting from school, we are in the understanding of these things, the language of the school text, our impression of the memory of the Xinhua dictionary ... These words, phrases, we have been accepting these things from childhood, the search engine of that legendary dictionary (specific how many phrases are not clear, but the principle and the Xinhua dictionary in some ways very similar.) So we do keyword positioning to meet the public acceptance of the ability.

3. The right keyword is the best

Site in the keyword positioning, Fangyuan network should focus on choice. The hottest is not necessarily the best, why do you say that? The popular vocabulary of the general competition is relatively high, the current in the field ranked most of these sites are relatively high weight of the site, And if our team doesn't have the resources and resources to spend on e-commerce platforms every day, will these words be useful? Naturally, it is better to choose a less competitive and suitable term for our business. So it is best to locate the right keywords.

The above 3 introduced how the website chooses the keyword to locate the method to carry on a summary. The above article by the Zhengzhou website construction company http://www.365fy.net/Original summary. Reprint please keep address. (with all your effort, thanks!)