Three basic guidelines to be followed in website planning

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When it comes to website planning, people always put these four words with "large", "industry", "portal" several words together, it seems that the small and medium sized websites do not need to plan, the construction of the website only need designers and programmers, all the small and Medium-sized website structure and pattern should be the same.

In fact, this is a wrong idea, the emergence of this concept, one stems from not fully understand the importance of the site planning, and the second is not clear site planning specific areas of responsibility.

A comprehensive website planning case, need to decide the composition of the site column, page style trend, the use of functional modules, page partition arrangement, the source code reading order, keyword settings and mining, column and keyword inheritance and unification, folder naming rules, file name generation rules, etc. Many seemingly should be completed by the program developers, in fact, should be determined by the site planning, because the site planning is based on demand, this demand only site planning more understanding.

Therefore, the site planning basic decision of the site finished 80%, the process must be rigorous science, to integrate carding.

Qualified website planning, must comply with the following three basic principles.

First, the customer's marketing needs for the site planning soul.

Small and medium-sized enterprises to achieve the goal of Web site, in addition to the display is marketing, the ultimate goal of showing also to be attributed to marketing. Therefore, the site's marketing capability is to measure the reasonable basis of site planning, in the site planning stage, must be integrated into E-commerce marketing concepts.

Each customer has their own characteristics, if the general application of the same or similar site structure, then it is difficult to achieve targeted, it is difficult to meet the needs of users marketing. A good site planning case, must be the customer's marketing needs as the first element, in line with the customer's philosophy, characteristics and vision.

Second, the reading needs of netizens as the basis for structural planning.

Customers through the site to attract potential users of the group browsing, through the site content guidance and guidance, and ultimately strengthen the desire to purchase, so as to achieve the ultimate goal of sales. This shows that the site is after all to the user "see", this look, is reading.

Therefore, the site planning must take into account the customer's reading habits, according to the characteristics of user groups and preferences of the use of appropriate visual effects, column planning to be reasonable, the level of interaction should be appropriate, cross-interaction to be the focus, as far as possible to facilitate the user to read, and to guide users to follow the customer's established route to read.

Third, the search engine's crawl habits for code coding guidelines.

Search engines are mechanical, but also difficult to ponder, so, network business technology based on years of experience, summed up a set of code to adapt to the search engine guidelines.

The realization of the website column is divided into two parts, one is the presentation form of the front page, which is for the user to see. Another important point is how the code is written, even in order. Through the front page to let users know the structure of the site, through the code to make the search engine to understand the construction of the site, and can be very free to follow the level of in-depth reading of the site, thereby increasing the opportunity to collect.

Accurate in place to comply with the above three criteria, the need for in-depth understanding of customers, including customer enterprise characteristics, user characteristics, upstream and downstream channel characteristics, the characteristics of the same industry and so on.

Website planning is the first link of website construction, and one of the most important links. The results of the website planning determines the content and connotation of the final finished product of the website construction. A good planning process, must be the perfect combination of demand and creativity, due to the different characteristics of customers, the premise is to accurately understand customer needs, this is the basis of targeted site planning.

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