Three basic points to know about network promotion

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Before often some personal webmaster or just into the network company to do promotional cooperation friends in QQ or MSN asked me how to promote their own website or company's website. In the beginning, I will also for their website to think, and then I have unified to tell them these three points. As long as you understand these three points, basically know how to do the network promotion.          1th better grasp, the 2nd need to spend some time to investigate and analyze, the 3rd need their own constant time experience accumulated. Even if you do the network to promote a little experience, in fact, as long as the first 2 points clearly clear, and then do the 3rd, if the promotion experience is not very rich. But also more than blind to promote will be more effective, work will be more efficient.
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One: Identify the user base of the website

Whether it is to do personal website friends, or to the network company to do products or to do promotional cooperation of the new. The first step to understand is the user positioning of their own site, the product user positioning. Do not have to do the site for half a year, or in the company for a few months, it is not clear what your website company's website is doing. To make clear what kind of website you are doing, which people to use and watch, there is a clear user positioning, in this foundation, can talk about how to develop the site, how to promote the site.

Now very few individuals or companies will do Sina Sohu such all-inclusive site, because these sites face the crowd too wide, no very strong background, basically no success. Because it is difficult to meet the needs of a specific number of people, or to meet a part of the needs of the people to do better.

So now do the vertical area of the site more, because such site users clearly clear, as long as a certain area of user needs to do a good job, can also achieve great success, such as the current popular podcast video station.

Second: survey users in the main areas of the online gathering

After you have identified the user base of your website, you need to do survey analysis, these users mainly appear in some places on the internet. What type of Web site, what type of forum, or QQ group and so on place.

Take the podcast video station for example, mainly for video users, and video users mainly in some places.

1: Video search engine or video aggregation class site, such as Baidu Video search Tiger Video search banner paste Easy video channel, these places traffic must be video users ha, and podcast Video station is the opportunity to obtain traffic from these places ha.

2: Traditional video sites, such as kan51 Hainan Integrated network, such as network TV, such as PPStream, do 10244.html "> video player, such as Storm audio and video, to do videos to download clients such as thunder." These places have a large number of direct or potential video users, and there is no direct conflict of interest with the podcast network.

3: Some video-related forums, such as professional TV drama film Animation Forum, or integrated large forum of TV dramas, movies, anime, version of the district. Is where video users congregate.

4: And 3rd of the same, TV drama movie anime QQ Communication Group, these people are also potential video users

5: Similar video podcast site, this does not say, we should also know ...

Third: Study the promotion means of attracting users

In terms of identifying users and understanding where these users will appear, it is now just a matter of thinking about how to draw those users from those places. Use the forum to promote the method is good, the website cooperates well, the content exchange is good, spends money buys the advertisement or not. According to the actual situation, do the most suitable promotional methods.

Also take the podcast video station as an example what kind of promotion can be done

1: Video search site to provide video data, such as Qihoo video search, Baidu video Search, so easy to obtain traffic from the video search site.

2: With the same video users, but there is no direct competition between the site cooperation. For example, do the player, do network TV, do video download client. Can do the flow of exchange, or ad-exchange cooperation, mutual benefit. can also go to the traditional video station to buy ads, I see KAN51 and Hainan Integrated Network has a lot of podcasts video station ads.

3: Go to some video-related forums to promote, such as Baidu has some TV bar, movie bar, anime bar. In order to watch the TV drama movie animation, it is also targeted very strong video users. Podcast Network Reds related Forum Edition area is also a good place to promote.

4: And the 3rd of the same, go to some TV drama animation QQ Group. It is best to be popular and still play some of the video QQ group, the effect will be better.

5: Can for some no video channel website, cooperative video channel. Provide video upload or provide relevant video information. such as Love card and six room of cooperation. For example, the Li Yuchun Forum, can set up a special video channel for the Forum. The video source can come from the podcast station of the service, also can let the forum user upload the video themselves. As long as cooperation, there is always the opportunity to put each other's users, converted to their own video users.

6: Do some popular video keyword search optimization, more difficult to use as appropriate.

7: Go to the black competitors of the Web site, to the other side of the traffic to jump to their own web site .....