Three big electric dealer price war suspected fraud consumer

The "Electricity merchant price war" has caused the government supervision Department to attach great importance. Reporter from the National Development and Reform Commission price supervision and inspection and antitrust bureau to understand that, the development and Reform Commission has recently been to the electricity dealers "price war" launched an investigation, preliminary investigation that the price war process, there are electric business promotional activities suspected of fictitious price, fraud consumers. The NDRC will punish the act according to law, but there are no specific conclusions and fines.

The three-way working group was dispatched to investigate

In mid-August, Beijing-East, Gome, suning three major electric dealers launched a price war. The move aroused widespread public concern. But after several media reports confirmed that the so-called price war is "Light thunder and Rain", "consumer".

The reporter learned from the authoritative channels, in the event and caused a high level of concern, the relevant departments sent 3 working groups to three enterprises surveyed. The development and Reform Commission to investigate the three major electric dealers in the "price war" in the main problems are: The fictitious original price is higher than the original price, not to fulfill the prices promised and the actual goods, but in the shop shows no goods, fraudulent consumers.

It is understood that the matter within a short period of time will not have a specific conclusion, according to the investigation procedures will also experience hearings, informing and other procedures. No specific conclusions and fines are yet available.

Four "crimes" in "price war"

1. Fictitious Original price

The promotion price is higher than the original price. Three electrical appliances dealers have fictitious original price behavior, that is to say, the actual promotion price is higher than the previous 7th trading in the lowest price.

2. Failure to fulfil the "0 margin" commitment

Jing Dong has said that all of us will maintain 0 gross margin over the next three years. However, the relevant department spot checks found that some products even after the promotion of the highest gross margin also reached 10%.

3. Indicate that there is no actual goods

Many netizens reflect the shortage of serious business. Some manufacturers promise to sell goods at low prices, but they are not marked on the shop, and the actual survey results show that the stores have inventory.

4. Less Coincident goods

In the price war, the product coincidence degree of several businesses is very low. Some of the sales promotion of the product is exclusive, other businesses do not, so there is no way to compare their previous commitment to the price is the lowest price.

Lawyer says

The amount of fines is difficult to judge

Yunting, a partner and lawyer at the Shanghai state law firm, said that, from the angle of administrative authority, the NDRC does have the right to investigate and fine the price fraud in order to ensure the rights and interests of consumers.

He believes that the Beijing-east, Gome, Suning price war to say too full, such as sales of 0 gross profit, theoretically is simply unable to do. "Commercial propaganda must ensure a minimum of authenticity, and it also reminds all businesses that hype and publicity may offend the law." At present, China's entire business environment is not very good faith, through this survey to help alert the business. "Yunting said.

As for the possible amount of punishment, yunting that the case is complex, not to judge the specific number and the amount of fines. Because on the one hand these electrical dealers did not follow the publicity, but on the other hand, the several dealers in some commodities also confirmed the implementation of the commitment, it is difficult to determine the specific amount of each, may be the final fine amount is hundreds of thousands of yuan.

In accordance with article seventh of the administrative penalty provisions on price violations, as amended in 2010, "using false or misleading price means to entice consumers or other operators to trade with them, to order corrections, to confiscate illegal income, and to impose a fine of less than 5 times times the illegal income; no illegal gains, A fine of 50,000 yuan or more than 500,000 yuan; the circumstances are serious, ordered to suspend business rectification, or by the industrial and commercial administrative organs to revoke the license. ”

According to the Beijing News

Deadline News

Jing Dong apologized last night

Last night, the BoE issued an apology statement. The statement said that the Beijing-east of the whole category of electricity to the overall negative profit margin, but a small number of goods did not realize the commitment of zero margin to consumers, and due to technical and operational difficulties and price fluctuations, can not achieve all the large household electrical appliances at the same point in the lowest price commitment. Jingdong Mall to the above not fully comply with consumer commitment to the behavior of deep apology. "We will take this as a ring, profound introspection, the company has been under the guidance of relevant government departments to develop rectification program to improve operational management, we will seriously abide by the relevant national laws and regulations, in order to ultimately ensure the implementation of the commitment to consumers." ”