Three big groups push mobile phone shopping to grow fast

Three big groups push mobile phone shopping to grow fast

Cheung

Taobao Wireless division released 2011Q2 first wireless E-commerce Data report, through the user group, mobile phone brands, mobile operating system, browser, mobile operators and various sectors of the sales market and other data analysis, a comprehensive display of mobile phone shopping status and future trends.

According to the 2011 2 quarterly data show that the female users accounted for Taobao wireless members 44%, accounting for the number of users 38%, the total purchase amount of 40%, and 22% of the growth rate is significantly higher than the male 16%, whether the use of frequency or use habits, are increasingly stable; 24-30 age group accounts for 42%, This age group is mostly a few years ago college students, but also mobile phone users of the most active groups, has now entered the society from the school, completed by the students in the school to white-collar role of the conversion, has a consumption capacity, and more vigorous consumption impulse; Two stars, Samsung users accounted for about 55%, this is the mainstream mobile phone shopping, with a repetitive use of habits. The above data show that female users, white-collar users and star users have become the mobile phone shopping high-speed growth of the three large crowd, contains huge consumption potential.

The Jews said: the money for women and children is best earned. Among the three major groups of mobile shopping, the rapid growth of female users is particularly remarkable. After entering the era of mobile E-commerce, in the new technology, women users, although more sluggish than the male users, but the female users to master and adapt to the mobile phone shopping, will show a unique desire to consume and consumption interest. Third-party data on mobile E-commerce users in the United States shows that the conspicuous consumption ability of female users is an important feature of mobile electronic commerce. In the way of consumption, female users pay more attention to the application experience, the pursuit of fashion trends more sensitive, more delicate, more persistent. Mobile phone shopping is not limited by time and space, once become the way of shopping for female users, also has unlimited vast market and consumption potential. From this point of view, the growth of female users is the traditional consumer market characteristics in the mobile business market, the outstanding performance, so the rapid growth of female users indicates that mobile E-commerce into the high-speed growth stage.

Internet or mobile network, has been a young people's world, young people become the main force of mobile phone shopping, imagine. 42% of white-collar users plus 34% of the students in the school, mobile E-commerce is the most powerful consumer groups, the former consumption capacity has been formed, mobile phone shopping is one of the three big crowd and the latter is in the footsteps of the former, a few years later will become the most active mobile phone shopping group. With a large number of young users, mobile phone shopping will have a better future.

At present, although the mobile phone shopping still exist regional differences, the top five of Zhejiang, Jiangsu, Guangdong, Shanghai, Beijing far ahead of other regions, but, Shandong, Sichuan, Fujian, Henan, Hubei, Hebei, the growth rate is very obvious, and is driving the acceleration of other areas. With the general promotion of mobile operators ' service level and the rapid infiltration of mobile e-business applications, the growth of the number of users and turnover in other areas outside the coast will be further revealed.

As the largest mobile phone shopping platform, Taobao released the first wireless E-commerce Data report, for the evaluation and prediction of mobile phone shopping status and future, has very important significance. First of all, with the advent of the 3G era, mobile E-commerce will show an explosive growth trend, mobile internet users will quickly surpass PC Internet users; second, the mobile shopping market will reshape the flow market in the wake of the explosive growth of smartphones and lower prices for high-speed mobile internet tariff packages. Thirdly, with the opening of Taobao mobile shopping platform, the competition between mobile phone brands, mobile operating systems, browsers and operators is further intensified, which will promote the booming mobile internet industry and bring more and better application experience and quality service to users.