Three buy site has a movie for the big event

Netease Technology News July 24 news, Han Han today, "will be out of period after" release, at the same time handle network launched activities "9 hair 9 people across the country to see" after the indefinite ".

In recent years, the domestic film market picks up. According to the data, "Transformers 4" was released in both China and the United States. As of recently, the accumulated box office in the Chinese market exceeded 1.9 billion yuan, while the total box office in North America was about 1.36 billion yuan. Times 3 "in less than a week brush the next box office 300 million.

Box office record high refresh rate, behind the "movie ticket buy" contributed. In 2013, the film industry box office in China exceeded 20 billion. Some analysts predict that the entire film industry will exceed 30 billion by 2015. According to statistics from the agency, movie ticket sales in 2015 are expected to account for 24% of the total box office.

The three group buying sites with a BAT background all have big movie-related events this year:

March 7, Baidu rice spent 100 million yuan to organize "3 7 Girls Festival" activities, introduced 3.7 yuan to watch movies.

In May, Tencent shares the public comment network after the first big move, launched the "5 dollars movie", for the public comment on the new user.

June 27, backed by Alibaba's US group network launched "1 yuan to see Transformers 4", while continuing to July "Little 3", for the new user "1 yuan to watch movies."

According to the group 800 data show that in June this year, the total domestic market buy volume of 5.93 billion yuan, an increase of 127%; number of participants 95,229,000 passengers, an increase of 110%; sales of orders 118 million, an increase of 196% . From the first half of the overall point of view, the semi-annual turnover reached 29.43 billion yuan, less than 31.51 billion yuan expected.

According to the half-year growth rate of 35.3% in the first half of the year, the turnover in the second half of the year was about 39.82 billion yuan. Whether the goal of reaching 70 billion -800 billion yuan for the whole year remains suspense.

Perhaps the movie industry will become the focus of the next step force buy site. (Sun Hongchao)