Three Case View Marketing

If marketing done well, sows can also be pushed on the tree, this era, marketing ultimately to say a "personality", we look at marketing three classic cases.

1. Where does dad go, the content is king

Has been praised countless dad where, also by 999 cold spirit and English infinity and other ads to join some inadvertently inserted Liu Rhythm. The current popularity of the program is not even Hunan TV also thought of. Before the show, the show may be very few people know, but after the broadcast? The ratings of the program and the amount of discussion are straight up. A lot of viewers have been watching the show and spreading it to their friends and getting them to join. Plus Tian, Lin and other stars to join its popularity is soaring.

Dad to where, confirmed the words of the webmaster, that is: the content of the king, good content to drive a good reputation, so as to become a benign word-of-mouth marketing.

2. Coca-Cola, personalized customization

Last summer, imitating the marketing moves in Australia, Coca-Cola launched a nickname bottle of Coca-Cola in China, nicknamed a bottle of Coca-Cola that said "share this bottle of Coca-Cola with your _________." "Obviously this is a very good marketing gimmick, this summer, whether it is white rich beauty, or Gaofu, cock silk, all because of this start to find their own cola

Nickname bottle Coca-Cola very successful display of the line on the integration of marketing, coupled with their own brand effect users are very happy to buy Coca-Cola and to join in the discussion, in the user's discussion also unknowingly become a part of the virus marketing.

3. Millet mobile phone, hunger and thirst tactics

Speaking of Millet, I think this person will not be unfamiliar to him, Millet mobile phone start-up just four years of time, to do the annual sales of 28 billion RMB, I think no one will doubt lei marketing skills. More surprising is that the marketing of millet is almost 0 input, through BBS, micro-bo, micro-letter and other social tools quickly condensed into large batches of fans. Under the impetus of fans, create a shortage of supply situation. So that every time the millet mobile phones were looted and empty. So far Lei's hunger and thirst marketing strategies are constantly being imitated.