Three cases with the highest return on 3 email marketing Ideas

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According to MarketingSherpa's 2013-year mail marketing benchmark report, the return on investment from email marketing is 119%. This means that for corporate mail marketers, add some amazing creative inspiration to the email media, creating creative and efficient email campaigns. The following is Webpower China to share 3 in the International Mail Awards (MarketingSherpa email won) outstanding and high rate of return of excellent creative case, as a domestic enterprise mail marketing staff to provide Shing, ask Niuthi Ma creative inspiration.

1. Real-time interaction for users to create happiness

NFL.com added some real innovative features to the mail newsletter, such as the "Countdown to the Game" Game countdown clock and "Who would Win?" Vote today! " Dynamically updated polling survey. The result of this idea is a 121% increase in the opening rate, a 26% increase in clicks, and a 9% increase in the number of mobile open.

Found from NFL.com, marketing and create happiness for users can also be so harmonious, so that users in the fun of using a brand, unknowingly users have become your loyal fans. One of the advantages of a message that goes beyond mass communication is that it has an interactive function and can update your ideas in real time.

2. Sensibility and rationality, win back Once "lover" heart

Rear model (initiated by the Mail Marketing service organization Webpower Global CEO Jaccobouw) shows that email marketing must be searched for, meet, love, stable period of four major periods, revealing the similarities between the mail marketing and the relationship. In the Internet world, each person has its own e-mail address, which constitutes its unique Eid. Mail marketing, that is, with different Eid from exploratory contact to the depths of understanding, interactive communication, through different stages, and finally achieve a good marriage with the user. So when the "lovers" are not active hot contact, the enterprise how to save the hearts of users?

Travelocity in the user recalls the mail marketing campaign the creative performance outstanding. Their designers have created such beautiful emails that users who haven't been back for a long time just want to immerse themselves in the scenery and become active users in their linger. The return on investment generated by this email has risen by more than 100%.

Mass media because you have to speak to a large audience. You don't know who has recently purchased, or bought it long ago, and never came back. With emails, you can find customers who have been there and send a message specifically for them. However, the focus of many user recalls is simply to offer discounts. In the idea of this email, webpower China's mail marketing team believes that both rationality and sensibility in the emails both offer discounts and do not overlook the yearning for a beautiful image of the user's emotions, which is the key to successful mail recalls.

3. Let the list of users spread like a happy virus

Avis Germany and Atout FRANCE (French Tourism Development Agency) invite users to participate in a realistic road trip from Germany to France. To get from one town to another, users must recruit new members to help themselves. The prizes include travel to all five target towns. After the event, the list of users for Avis Germany, Atout France grew 2%, 4%, respectively.

Mail, by its very nature, is shareable. Before Facebook CEO Mark Zuckerberg invented the "like" button, there was a forwarding button. When users have crazy creative games, contests, and other compelling content to share with their friends, you have gone beyond your own list of users to reach friends of users and friends of their friends.

(Author: dr.jason@webpower)