Three cell group holding handle network industry think difficult to shake group buying pattern

Source: Internet
Author: User
Keywords Group purchase handle NET offline advertising controlling shareholder

Beijing Times News (reporter Liao Feng) Once the boss handle net was bought news finally http://www.aliyun.com/zixun/aggregation/30263.html "> dust settled." Yesterday, the handle network issued a statement that the three cell group will become a handle network holding shareholders, handle network chairman Chiliping will be the CEO position, overall responsibility for the company's development strategy and day-to-day management.

For the acquisition of the message, pull the net statement: "After the acquisition, handle network enterprises and brands will remain independent operation, not affected; The original business structure of handle network unchanged, the company at all levels and staff to maintain stability. However, the handle net did not disclose the three cell group shares the amount of funds.

Handle NET issued by the internal Mail yesterday also exposure. The Mail said that the three cell group into the handle net of the transaction is about to be completed, the board decided by the chairman Chiliping concurrently CEO of the company, the original CEO Feng promoted vice chairman and as the company's chief strategic Officer (CSO).

The strategic department led by Feng will lead the design of the new O2O business model, formulate the company's overall strategy, make full use of the resources of the tri-cell Group, expand group buying business, increase market share, and strive to become the first group buy Internet enterprise in a shares listed. Now handle network in the field of group buying market share less than 5%, but it is still looking forward to starting again in the shares listed.

People familiar with the matter said the future of the three cell group and handle network will rely on the "sky pull underground, offline cable, supply chain pull customers, eat and drink goods, buy pull Custom" "Five-pull" synergy, will handle the network of resources and the three-cell group of offline entity resources combined.

Company Profile

Tri-cell group: including financial investment, business circulation, information services, health care, real estate development and other business sectors, for the 11th consecutive year shortlisted "Chinese Enterprises 500". Currently has a number of listed companies, at home and abroad operating nearly 3,000 mobile phones, computers, department stores and other products under the offline entity stores.

Handle NET: One of the earliest domestic group buying website, is also the first in the United States to launch the IPO of China Group buying website, the valuation was as high as 1.1 billion U.S. dollars. But its 2011 IPO failed because of unsatisfactory performance and cold markets. 2012 years later, as a result of offline advertising and the company infighting, founder and CEO Wu quit.

Analysis

or handle the best way out.

Group 800 analysts said, the United States, the public comments, glutinous Rice Network has firmly occupied the top three of the position, other group purchase site is difficult to turn over opportunities, so the acquisition of the handle network is a relief.

"Handle nets to take refuge in the three cells I am afraid is the best way out." A person close to the handle net said, professional manager Feng is basically already sympathizers, may have a group of staff to leave. The person said, before the traditional corporate acquisition site has a precedent, such as a full network was bought by Suning, but has not seen significant results.

Billion European network founder Huang that the acquisition of the purchase pattern will not have any impact, the current market first, the second more powerful, at most just glutinous rice, handle, litters for "three" status.

The analysts believe that the next round of group buying site will begin to enter a more extensive local life competition, the indispensable is the line of access to the flow and the implementation of offline capacity, the 345-line city has many opportunities.

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