Three characteristics of website construction of marketing Enterprise

In the Internet every day there are hundreds of thousands of large and small sites in the construction, tea website production, hospital website production, industry website construction. So what kind of site in this is a marketing-type site? First of all, we have to understand the specific definition of marketing Web site: The company to achieve business objectives to customize the site. What are the characteristics of the site with the main purpose of sales?

below for you to introduce the three major characteristics of marketing site!

1. Website target: Tailored for enterprise marketing

Every webmaster is clear, we do a new site in the early days to determine the goal of a good site, with the goal of planning and the direction of struggle. Marketing-oriented sites are generally designed to meet user customization or procurement of the company's products. Some enterprises are to marketing their own products, some enterprises are to promote some services, some enterprises are to start the market and so on, so the goal of the site is based on the needs of enterprises to customize, enterprises are through the site to obtain some value marketing tools.

2. Website status: Improve the attention of the search engine

At present, the domestic market is ushering in the information age of the wave, many enterprises in the network propaganda. If users want to know your company or detailed information, most of the customers through the search engine to understand your information. If an enterprise site can not be through the search engine to marketing, then the Enterprise website marketing to a certain extent, is greatly discounted. So it is very important to improve the attention of search engines. In the construction of marketing-oriented enterprise site optimization is particularly important, to solve the problem of search engine to truly realize the network marketing business. This is a long-term work, it runs through the entire site development process.

3. Website customer: Improve the user experience degree

The Enterprise website construction is one can release the enterprise information, provides the customer service, as well as the on-line sale channel, but in the development design personnel's view, the enterprise website simply enables some function module, through the webpage form will the foreground and the backstage Union. A complete corporate web site, no matter how complex or simple, is divided into four components: structure, content, service, function.

These four parts are the general elements that make up the corporate web site.

1. Website Service

That is, the site can provide users with value, such as problem solving, preferential information, information download. Website service is realized through the function and content of the website.

2. Website structure

is in order to express the enterprise information to users of the Web site column settings, Web page layout, web design, Web site hierarchy and other forms of information representation.

3. Website function

is to realize the release of various information, provide a variety of services, such as the need for technical support systems. The function of website is directly related to the network marketing method and the effect of network marketing.

4, the content of the website

Content is the user through the enterprise website can see all the information, that is, enterprises want to pass through the site to the user all the information. The content of the website includes all the information that can be perceived by the user through visual or auditory, such as text, picture, video, audio, etc. Generally speaking, the text information is the main manifestation of the Enterprise website. Business is associated with individuals and organizations. How to improve the viscosity of the user is very important. Just like some users in the real world buy a batch of products from your company. Use the discovery is very good, next time certainly will come to you to purchase. So the user's experience and viscosity in the current marketing is everywhere. The Enterprise website is a window that can face market main body directly, need to enhance the user experience degree more.

But the user experience degree is also an unable to calculate the index, more is needs to differentiate with the competitor competitor, has the certain uniqueness to be good. Generally a good marketing site user experience is mainly reflected in: Web site convenient operation, timeliness of the site communication, the integrity of the site, the site's cognitive and so on.

Finally, the three characteristics of marketing enterprise website construction, such as on, how to create a website can bring benefits? The most important MO is the user's experience degree of construction, only to enhance the user experience to achieve the real sense of the company's products and services marketing.

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