Three countries to kill classified information

This is a magical field, maybe you still remember, a year to catch a huge network of gold, Yao Chen made a donkey ride ads, was once called a rush donkey network spoof site to rob a lot of limelight and traffic, and this Donkey network is just like another classified information website people network spoof works.

There is a little story: 58 city and the market in the fight for the market in Beijing are all under the capital, have put a lot of subway rich media ads, one day take the subway, I first heard Yao Chen said, "There are more than the market network What about the magic of the site? "However, a few seconds, Yang Mi began to shout" 58 city ..... a magical site. " Next, Feng Xiaogang began to shout "people network, find, sell off!"

Something you may not know

Wang Jianshuo, founder of the people network net CEO is a guest speaker, I am a listener, I was asked Wang Jiasuo "do classified information very early that station network suddenly disappeared?" At that time, Wang Shuoshuo replied to me that he did not know Website information, because the site network has been more mysterious.

A few days ago, I accidentally google a class of service, accidentally went to the site online, turned over and over again, even found that the site still exists, but silent, but now classified sites such as platform information there are many. We may be relatively familiar with is 58, market, people three, followed by a lot of second and third line camp of small and medium-sized classified information site, do not have the first three big, but also make do with, this may be driven by Yang Ho Chung said the classification Information market is big enough.

58 and the market is a pair of friends, people occupy Shanghai relatively quiet, hit the most fierce Beijing market, 58 and the market are going to catch up as soon as possible to leave their opponents, to do their own classification of the real boss. Yao Jinbo is a born turtle, Yang Hao-Chung is a turtle, Wang Jian-Shuo regarded as romantic feelings of turtle, if you encounter a major market issue, Yao Jinbo may be the most direct way to solve the most earth, Yang Hao technology may be more hope Think from the technical level of children, Wang Shuoshuo may directly say that this is not a problem at all.

Chen Shaohua 58 is Yao Jinbo dug from the market to dig, and a certain year Baidu also want to set up a team to do classified information, market and immediately go to Baidu that project leader to dig away. 58 and the stability of the team did a good job, so many years down, 58 and the people are still basically the early start-up team, and the market is a very weird management model, the market in the middle and high turnover in the past few years is very high.

Different values, different views of products, different business models

The classified information was originally a website crafted by craigslist but the aftermarket in China was extremely competitive. Different Internet values ​​led to two diametrically opposed product and business models in the classified information industry, Like, but the operating mechanism is very different.

(Data from Baidu Index)

In the Internet world, there are also business owners and geeks. Most of the classified information websites represented by 58 and the marketplace continue to trend as the revenue pressure increases. The huge SEO team and the offline sales team make the operation cost very much High, while classified ads advertisers also focus on small and medium enterprises; and entrenched Shanghai people network insist on doing nothing, until today, the size of the people team less than 100 people, they insist classified ads not only serve the business, but also the majority of individuals Of users, and hope that users do not need to help autonomy release and delivery. 58 and the market through continuous financing and strengthening the commercialization of categories to make greater efforts to market share, last year only to achieve meager Bo earnings, market conditions similar to the market, and has a low cost advantage people network has been at a good profit level.

The people are in fact the opposite of the business model. They are even more geeky and even extreme. On the right side of the latest list of people's categories, the page views of yesterday and today for this category will be displayed in order to give publishers a reference , The entire list of categories to keep clean and tidy. In contrast, 58 and the market are more commercialized, most of the categories are full of paid advertising, and delivery patterns are often not accurate enough, resulting in list page appears all the first page is paid advertising.

In the great sense of the 58th and the 60th, the Group constantly changed its position and added auxiliary products such as the Yellow Pages and Communications. In the direction of becoming e-commerce, they now give their external positioning closer to the local O2O classified information platform, And currently trying to go Taobao that one. The people network adhere to the craigslist simple and efficient style, in addition to continuous improvement in user experience, user processes and product flow are extremely simplified, not to increase the revenue form to increase product branches or patterns.

58 catch market slaughter, the people can be good to yourself?

A few days ago, Tencent invested 58 city, plus 58 has been listed on the financing, not bad money 58 city may focus on strengthening the classification of information in the field of leadership, coupled with the Tencent system traffic supply, 58 in the national brand communication level Great advantage. Although the market network Yang Hao Yong release through the media has little effect on their own, but this is not possible, although the market is also a lot of financing, but the market's traffic acquisition also favor traditional search advertising and site navigation itself is not large Breakthrough space.

After 58 investment in Tencent, 58 became the first station giants classified information website, the industry is likely to occur stronger Matthew effect strong, classification information of the second and third tier websites are likely to face shuffling, although some classification sites to pass Baidu to achieve a certain ranking traffic, however, at the brand level and income conversion, advertisers put may appear to industry leaders gathered phenomenon. The first is to catch the market, 58 Once through the Tencent network for publicity and promotion, then it may be in more cities across the country to increase revenue capacity and traffic, even if the market to keep the strong Beijing market, but also can not quickly increase revenue, coupled with the marketing of marketing capacity has been compared Poor, the market is a wide range of squeeze squeeze may be the next couple of years or so must happen.

58 and the market fights, people can continue to ease the people network, people can really hold the big Shanghai it? People advantage of the network is its product experience, the weakness is the national market coverage and sales team, but people adhere to the long tail theory depicts a large number of small and medium-sized ordinary C users pay the idea is completely inverted mode of existence. Recently, the headlines of Sina microblogging are said to have surged in revenue scale, and the people's network pursuit should also have such effects, but people also need high traffic supply to ensure the effectiveness of information release and payment promotion.

In the classification of information killings under the situation of three kingdoms, the people are relatively small and fresh, the share is a small three, the market and 58 is not a big gap between the 58 next must be to open the gap, the market if you do not stand giants may regret in the future, The level of 58 does not care for the people, but puts a heavy pressure on the rally. If the people can not find any growth hacking in terms of branding and traffic, the ultimate living model will not last long.

I personally think that 58 city and market network competition is the mass market, playing the Army model, so a few years after the 58 and the market will have a decline, the classification information appears to be large enough, but netizens' heads prefer NO .1; People's network is not safe at present in Shanghai, it is difficult to get away with it for a long time, Wang Jiusuo should play its Internet geeks, and compete for the mass market, it is better to strengthen the IT population, high-end business people Instill brand, using their own product experience for differentiated people. Facebook under the rule, there is no exactly the same kind of site to be able to maintain long-term competitiveness, but heterogeneous Twitter and Linkedin maintained a good development, classified information areas, I think it will be roughly the case, if you do not want to accept zero-sum game, It is necessary to develop model changes based on the characteristics of the population.