Three dads, 30 days to raise 11.22 million yuan.

Absrtact: October 2014, three Fathers and children Special Air purifier for the first, 30 days to raise 11.22 million yuan, become the first tens public record, a cannon and red; January 19, 2015 12 o'clock noon, three fathers will be in Pat released its third child air net

October 2014, three fathers and children dedicated air purifier for the first, 30 days to raise 11.22 million yuan, become the first tens public record, a cannon and red; January 19, 2015 12 o'clock noon, three fathers will be in the PAT released its third child air purifier "guardian angel", and determined through social group purchase, in the 7-day start period to break the original public record.

Three Fathers founder Daisai also promised: all friends to help three fathers to initiate social group purchase, regardless of whether can sell, send value 45 yuan industry internet masterpiece "Tuyere" A.

So the question came, since tasted the sweetness of the public, three fathers this new start why not continue to do the public, but to pat as a micro-business?

"We always want to try something new in marketing," he said. Last year, the public and micro-business are the two most popular models, since three of dads have been successful in the public, we also want to try the new model of micro-business. The racket created a completely different model of the regular army with the traditional micro-business, they use Pat Micro-shop recruit micro-business partners, according to the point of consumption, let the micro-business to help big brand good products for social word-of-mouth sales. This is the real direction that micro-credit commercialization should take. Daisai answered.

The 10,000 micro-business partners recruited in the early stage of the shoot were all in place. For 7 days to break 11.22 million of the public record, Daisai confidence: "The filming of 10,000 micro-business partners in a few minutes full." Visible, the whole society is very interested in this kind of play of micro-quotient. Plus Pat has Tencent and Beijing-east endorsement, from 3499 Yuan straight 1000 yuan of huge concessions, will greatly mobilize the enthusiasm of consumers. Calculate that, as long as less than 5000 sales, we can exceed last year's public record. ”