Three differences between blog marketing and Weibo marketing

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In recent years, with the rapid rise of Sina Weibo, the concept of micro-blogging has been widely popularized, people began to gradually understand and accept Weibo. Weibo is much easier to popularize than blogging. At the same time, because the value of blog marketing has been widely recognized, micro-bo marketing is also a logical. The original more marketing people began to explore the use of the impact of a wide range of effective marketing methods, then microblogging marketing and blog marketing What is the difference between it? Here Alphen you to compare from three aspects.

The difference between blog marketing and microblog marketing--the source of information gathering and the different ways of information presentation

Usually blog marketing is based on the value of blog posts, and a personal point of view as the main mode, each blog article performance as a separate Web page, the content of the blog and the quality of the high requirements, which is also the blog marketing audience face less than the reason for the microblogging marketing. Compared to blog marketing, micro-BO marketing its content is short refining, focus on the results of a simple description, to express what is now interesting, valuable things, rather than systematic, rigorous, detailed corporate news or product introduction.

The difference between blog marketing and microblog marketing--the difference of information communication channel

Weibo itself has a very significant feature is to pay attention to timeliness, micro-blogging channels of communication in addition to the mutual attention of friends namely: fans, direct browsing, but also through forwarding to more people to spread, so Weibo marketing is a quick way to disseminate short information.

Blog marketing is the user directly into the blog site or RSS feed to browse the blog, users can continue to browse through the search engine blog, so the effectiveness of the request is not high. This determines the user can through multi-channel to the blog for long-term attention. Therefore, the establishment of multi-channel blog communication for blog marketing has a high value.

The difference between blog marketing and Weibo marketing-the way users grab information

For microblogging, we know that through the computer, mobile phone applications, such as a variety of terminals quickly, timely, easy access to a large number of micro-blog information, you can achieve the "Debris Time resource Collection" value. But also because information is fragmented and time is fragmented, users often do not immediately make some kind of purchase decision or other transformational behavior. For users who are concerned about blogging, users will often read blog posts carefully, and the information they provide will be carefully grabbed and digested. Good blog posts will have a decisive impact on users, often can motivate users to make purchase decisions, the user really from the role of information browser into the company's product users.

Summary

The blog marketing takes the value of the information source as the core, and mainly embodies the value of the information itself; micro-Blog Marketing to the information source of the publisher as the core, reflecting the core status of people, but a specific person in the social network status, but also depends on his friends circle of his comments on the level of attention, as well as the influence of the circle of Friends (Community network resources).

Of course, microblogging marketing and traditional blog marketing also have a lot of similarities, some laws can be referenced, such as: text or graphic information is the main; information to users to be valuable; For network Marketing There is no shortcut, all need perseverance.

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