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Promotion is the homework that every site must complete. As a website operator I think everyone must have their own promotion strategy, but sometimes we do the best strategy, the actual effect is not satisfactory. In fact, the promotion of visitors and we are familiar with the pattern of SEO promotion In fact, there is a certain difference, the object-oriented, SEO we are more focused on the search engine, and visitors to promote the face of visitors. The object of the visitor's promotion is the visitor, and all the feedback received is directly from the visitor, each of which can lead to a different response from the visitor. Therefore, the response of the visitors is the most important factor in the formulation of promotional programmes. The following author from the audience in the face of the promotion of several different reactions to talk about the site's visitors to promote.
Attitude One: Visitors reject our promotion
Visitor exclusion is undoubtedly the worst case of visitor outreach. The psychology of visitors is very subtle and not easy to grasp. But visitors are also ordinary people, there is a basic psychological, that is, the need to breathe space and freedom. For example, this is like when we were kids, parents wanted us to concentrate on our schoolwork and not play computer games. It always makes sense, but we are always very repulsive. Visitor promotion is the same reason, if our promotional behavior too quick, too strong, too rough will cause a strong rejection of visitors. Even if the content of the site is very rich, the site itself is also very clear, but if the promotion behavior is too strong or rough, will cause the exclusion of visitors, not to mention those content or visitors experience unsatisfactory site. This we can also in the internet big guys struggle to see the clue, the most typical case is QQ and 360 of the dispute. Who is not the author for the moment. But in this webmaster, QQ has done a very low-level mistake, that is sacrificing the vital interests of the user also in exchange for their own interests. Originally QQ in the market share can be said to be very high, and 360 than can be said to be Giants, and 360 of the alternative is also stronger than QQ. But why in this battle to choose to uninstall QQ more than 360? The reason is very simple, that is, QQ is too strong, forcing users to make choices, not grasp the user's psychology, leading to user rejection, and finally from the consequences of food.
Attitude two: The visitor obeys our promotion
The visitor obeys is better than the visitor, is the visitor in the promotion process, finally was moved by the promotion means, became the website visitor. It is not difficult to comply with the visitors, as long as the site content and visitors experience to do a good job, promote the hand can be gradual, step, want to do this is basically not difficult. Some sites with a certain market share are a classic example of guest obedience. This kind of practice is stabilizing firmly, need to have perseverance to promote patience.
Attitude three: Visitors take the initiative to focus on our promotion
In the promotion of the highest state, is undoubtedly the initiative of visitors. I would like to cite a very famous story, said a farmer feed the donkey, do not put food on the ground, but put on the wall. A donkey can only stretch his neck to eat grass. Some people asked the farmer why not just put the grass on the ground to let the donkey eat, the farmer said: "Because this grass is not very good, if put on the ground, the donkey will not eat." But in the corner, the donkey will try to eat, even the inferior grass will eat clean. "By applying this little story to our website, you will find that visitors are the same, and that the grass on the corner is stronger than grass on the ground." The real success of the network promotion is to visitors themselves, rather than begging to deceive visitors to come over. Often too intuitive, straightforward promotion is vulnerable to the exclusion of visitors. Because the visitors are tired of the chattering pattern. If we can do "beat the bush" and "get playing hard", arouse visitors ' attention to us. The promotion effect is the best.
Summary: Network promotion is not a layer of unchanged industry, its requirements to promote the promotion of personnel must continue to innovate. We need to be more humane and more scientific. From visitors to the exclusion of the initiative, I believe that your promotion will have a broader space for development. The above is from the 12580 website directory: http://www.12580.tv/of several views, reproduced please retain the source