Three elements of a long tail: architecture, content, and overall weight

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Long tail keywords can bring traffic to the site, at the same time less difficult than the target keyword, so many owners are very concerned about the construction of long tail, but the long tail keyword is not simple to write articles can solve the problem, today to share the theme is how to effectively optimize the site's long tail keywords. Although there is a difference between the long tail and the target keyword, he is less competitive, but not all of the long tail will automatically have a good ranking, he is affected by a number of factors. As long as the rational control of these factors, then the long tail of the site will slowly have a good ranking, traffic will slowly rise. According to personal experience, mainly from three aspects to share with you, respectively, is the structure, content and overall weight.

Architecture: And everyone is the first to talk about the architecture of the site is the basic page optimization and the layout of the page, a domain name has a good weight, but if the structure is not good, long tail will not have a great advantage of ranking. I've had two stops before, and it's obvious, a website hair article basic 10 minutes, and another site will need a few hours or even more than 1 days to collect, but the second site article page layout is very reasonable, the label and internal links are natural, the first is unreasonable, not in line with the search engine crawl, As a result, although the first site contains a lot of articles but almost no rankings, and the second site's long tail can bring about 60% of the traffic. Although the search engine included the page, but the page's architecture to your title or content contains the long tail word ranking will have a great impact.

Content: Long tail of a large number of keywords, if specialized to study to formulate long tail words, and then a comprehensive optimization is almost impossible, many web site long tail words are derived from the user's content, not enough content to support almost impossible to see the power of the long tail. A website that really embodies the long tail effect should be at least tens of thousands of pages or hundreds of thousands of or millions of. So for many small and medium sized enterprises and personal sites rarely experience the long tail effect. How to let users to actively generate content is a must think of the problem, you can add a forum in the Web site, or more production of topics, can also engage in more activities, if on their own updated words are certainly not too realistic. In short, if you want to do a long tail must have a lot of content as a support.

Overall weight: Finally and everyone in detail is the overall weight. If a site has enough content, the site has also been the basic page optimization, its structure is very reasonable, then if you want to improve the long tail of the ranking, and finally rely on the overall weight of the site. The overall weight can lead to more sites included, more than a collection of content is a support, and the content is the basis of the long tail. The same page, when the user search for a word, the weight of the front page must be in front of the line. The overall weight of the site depends on the number of external links and the time domain name, in addition to reasonable internal links. If the overall weight of the site is not a big problem, then for the long tail laid a good foundation.

Here, through three aspects of the long tail to do the three key factors, respectively, the structure, content and overall weight. Three factors are indispensable, in peacetime website construction and promotion, if it is a larger site, need to communicate with editors, write the title when as far as possible in the long tail keyword, for the automatic content of the site, to guide users, of course, this is not too easy, we can plan different sections and classifications, This can play a leading role in the macroscopic.

It takes time to build a website, not a short time will be able to see the effect, promote a site will be affected by various factors, do long tail keyword is similar, not that today sent a product or update a website, tomorrow will be in search engines to see long tail keyword ranking first, he needs a complex process. At the same time we need to continue to expand, constantly to update, resulting in quantitative changes caused by qualitative change. What we see is that the overall flow of traffic is improving, not for a long tail word.

Well, this article will be here, and will continue to share with you, also welcome you and 11544.html "> I contact, this article from: Beijing SEO, Web site: http://www.seostudy.org/448.html, also welcomed the reprint, reprint please keep the link, Thank you!