Three European media focus on Haier: accelerating the popularization of smart TV

Recently, Haier accelerated the news of intelligent television has become the focus of European media attention. After November Haier has a "multitasking" feature of the television by the new Spanish newspaper as the most worthy of the purchase of Smart TV, a few days ago, the British Express television News (Rapid TV) website and the other two Spanish sites almost at the same time to the Haier television coverage. Reports that Haier is speeding up the popularity of intelligent television, so that more people can enjoy the wisdom of the visual experience. Europe's three major media also focus on China's home appliance enterprises, this phenomenon in the past is rare. Analysts said that this may be due to two reasons, one is that Haier is changing the way local Users watch TV, the second is Haier TV and its promotion of lifestyle by more and more people's recognition, may be the local cause of new consumer trends. The spread of smart TV in Europe is growing, but many users are struggling to buy smart TV because of the current situation of price and quality, Rapid TV News reported. A previous European Commission survey of "Home Telecommunications Watch" found that about 70% households in the European Union had been home to the Internet, although online television was not popular and only 4% per cent of people watched TV on the internet. In explaining the reasons for the low prevalence of internet television in Europe, the survey reported that one is the quality of network television viewing is not high, and the second is that network television technology in the European Union is not high enough. This phenomenon also allows people to choose other ways to get a better television visual experience. A number of users have chosen to use their consoles or set-top boxes to change their TV content at home, according to a news report on fast television. To provide users with more convenient and intelligent life experience, but also become Haier to accelerate the promotion of intelligent television is an important reason. According to statistics, to 2015, the global Wisdom of the total volume of television shipments up to 350 million units, of which the Western European market accounted for up to 50%, in other words, every two TV sets, there is a smart TV. It has also released a signal to the global appliance industry that the European Smart TV market is promising. It is reported that Haier has achieved remarkable results in the development and promotion of intelligent television. Haier Intelligent TV H9000 as an example, the TV now can display a screen at the same time 6 channels of the current playback screen, first browse and then change the channel and can be 3 seconds fast switch, so that TV can be arbitrary. In Europe, Haier TV market share is expanding, in the first half of this year, Haier in Italy's market share has reached third.