Three factors affect enterprise station to retain potential customers

Enterprise Web site is used to reflect the image of the enterprise, culture, products, services, a site. As a result of the search engine development, also lets the enterprise website in its network marketing occupies the very big importance. So how can the company's Web site on the search engine to highlight its own advantages, to beat competitors to retain potential customers? and its impact on the following factors: (note: In the case of the same page)

1. Title of the website

The title is a website in the search engine of a slogan, do not underestimate this sentence class in the advertising language title, this is the first factor that attracts potential customers, and it also affects the image and culture of your own business, because in this sentence you have to tell someone where you are, what company you do, what you do, what services you have, And in this sentence contains the site's main keywords, to be concise and clear, very fluent, you can say this http://www.aliyun.com/zixun/aggregation/10411.html "> website title (30 characters) is the essence of the entire site, the image of the entire enterprise, culture.

Note: Do you think that the title of a keyword piling up, only the name of the enterprise, or the keyword + enterprise name and so on, compared to the title mentioned above, you think the potential customers will first see which is the most likely?

2. The beauty of the website

Basically 99% of people are not disgusted with the appearance of the product, whether the enterprise's product quality is good or bad, is a liar, or a formal enterprise, the potential customers do not understand the case, the site's beauty is to attract potential customers the second element of the eyeball, a comfortable and beautiful site can make people want to continue to watch the interest, is also the company through the website to give potential customers the first impression.

Note: What is the importance of the first impression in the competition? We are all adults and we have a mind to think about problems. I don't say much, hey!

3. The layout and content of the website

By attracting a potential customer's priority through the title, to the beautiful site to give potential customers a good impression, then this is to retain the potential customers of the third element of the site layout and content, and this is to enable potential customers through the site to further understand the enterprise's culture, products, services, And in the layout of the reason for the SEO, that is, now the mainstream-user experience, the site clearly articulate the cultural background of the company, sales of those products, product knowledge, after-sales service, contact information and so on display to potential customers to understand. It affects whether a potential customer is an important factor in consulting customer service.

Note: The above 3 points are the basic elements of corporate website to retain potential customers and guide their consultation.

As for the consultation then it is possible to translate into a real transaction, at this time the customer service staff is the most important key figure, because the customer service staff of their products to understand the degree of their own quality has a very significant impact. The impact of the conversion of the real transaction probability problem! Fine boy write out words too hard for me, because my writing is really poor, do not throw rubbish, throw good fruit!

There may be a lot of people are dismissive of this article, but for the real perfect to do the above points of the enterprise website estimated n more. Decline to abuse! I just write my own understanding of this point to share with you. Feel good comrade on top of a top, hehe!

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