Three-net integration has been a substantial advance

Yesterday, the Propaganda Department, Ministry of Culture, SARFT, press and publication General Administration of the four departments in the central Propaganda office held a press conference on deepening cultural Reform, informed the "Eleven-Five" period of cultural reform achieved, introduced the further reform measures, and to solve the concerns of all sectors.

Cultural system reform ≠ cultural industrialization

CCTV reporter asked: now there is a view that "cultural reform is to engage in cultural industrialization", how to see this understanding?

Sun Zhijun, vice Minister of the Propaganda department, said first that it was a complete misunderstanding. Any document related to the development of cultural reform and leading comrades in the speech, never said that "cultural reform is to engage in cultural industrialization." In the basic thinking of reform, we scientifically distinguish the public welfare cultural undertakings and the business culture industry, so as to "grasp two hands and strengthen".

Three Nets integration work is progressing smoothly

In response to the Hong Kong Wen Wei Po reporters on the promotion of the three-net integration of radio, SARFT, deputy director of the State administration of Radio Haitao said, three nets integration is the Central Committee of the CPC, the State Council an important strategic deployment, the State Council attaches great importance to the integration of three nets, set up a The overall programme and pilot programme for the three-network integration and 12 pilot cities were identified. Now the telecommunications sector, radio and television departments are busy in accordance with the central deployment to promote this work. It can be said that our country's triple-net integration has been a substantial advance.

Sarft attaches great importance to the integration of three nets, in accordance with the State Council on the promotion of the integration of the overall program and pilot program, actively promote and conscientiously implement. Since last year, the following efforts have been focused: one is to build a unified national planning, unified standards, unified organization, unified management of IPTV and mobile TV integrated broadcast control platform and supervision platform; the second is to accelerate the integration and digitization of CATV Network, the transformation of bidirectional and the construction of next generation wide power network The third is to actively build China radio and television network company. At present, the work is progressing smoothly, especially 12 pilot cities and regions have basically completed the construction of IPTV integrated broadcasting and control platform, and docking with the Central general platform.

The reform of the regiment is by no means "Zhangbao"

The Legal Evening News reporter asks: Now some people say, "The regiment reform is wants to Zhangbao", what do you think about this?

Ouyangjian, Deputy Minister of Culture, said: "The purpose of the state-owned institutions to reform the enterprise is not" Zhangbao ", nor" can afford to raise, can not afford "problem. The aim of the reform is to break the institutional barriers that impede the development of the mission and to change the past lack of vitality and vitality. According to the central requirements, we should continue to increase the Government's support to state-owned institutions, through the matter to the enterprise, so that it becomes a modern, standardized performing arts enterprises. That is to say, after the reform of the transformation of enterprises, the group will gradually develop and grow and become the main force in the performing arts industry.

Initiating the reform of non-political newspapers and periodicals publishing units into enterprises

In answer to the question about the reform of the Press and Publication Unit, the Deputy Director of press and publication, Chianguo, said that the reform of the Press and publication unit should be done in the issue of reform of the press and publication system. So far, 1251 of the non-political newspapers have been transformed or registered as enterprises. The work now being done is to study and formulate the opinions on the reform of the non-political newspapers and periodicals publishing units, and the next step is to promote the reform of the non-political newspapers and periodicals units by stages. While promoting the transformation of these newspapers and periodicals into enterprises, we should also promote the reorganization and adjustment of the newspaper resources, and merge a group of newspapers and periodicals which do not have the condition of running the newspaper, thus constructing a new pattern which is conducive to the rapid and healthy development of the newspaper industry.

As soon as possible to the broadcast film and television implantation advertisement to make the specification

What does Sarft think about implantable advertising? What are the plans to strengthen the management of implantable advertising?

In answer to Beijing television reporter questions, Haitao said, implantable advertising is a matter of concern. As China's implantable advertising is still in a stage of development, there is indeed an excessive number of implants, implantation techniques such as blunt problems, affecting the vast number of viewers of the film and television works and radio and television program appreciation. To this end, SARFT is organizing strength, the research and analysis of radio film and television implantation advertising will be based on adhering to China's national conditions and drawing on the experience of foreign countries, government supervision and industry self-discipline, and widely listen to the views of all sectors of the community and relevant authorities, as soon as possible to the broadcast film and television placement of advertising norms, into the legal

Strive for the first half of next year to complete the state-owned literary troupes restructuring

In answer to the Beijing television station about the state-owned institutions to reform the next step of work thinking, Ouyangjian said that the next step of the state-owned arts and cultural reform overall consideration is that, in addition to a small number of procedures in accordance with the approval need to retain the cause of the group, and strive to the first half of next year, the rest of the state-owned arts and cultural institutions will complete the task of restructuring. Through this reform, to cultivate more modern performing arts enterprises, for the prosperity of China's performing arts industry to lay a solid micro-foundation and institutional protection.

Vision Target

This year is the "Twelve-Five" period of the start of the year, but also deepen the cultural reform of the key year. According to the central proposed increase in strength, to speed up progress, consolidate improvement, focus on breakthroughs, and comprehensively promote the "20-word requirement", make great efforts to achieve breakthroughs in the two major fields of literary and political journalism, actively and steadily promote the reform of the journals distribution system of the party newspaper, and the broadcasting and broadcast system with the main content of TV production We will further consolidate the reform results, establish a modern enterprise system and complete the task of the cultural system reform, which is determined by the central government, on the basis of the reform tasks of publishing, distribution and film production.

"Twelve-Five" period of the news publishing industry development goals identified as "achieve total output of 2.94 trillion yuan."

Next, the cultural system reform should try to make breakthrough progress in the two difficult fields of literary and non political newspapers, and strive to complete the task of the reform of the central government in 2012.

Review Highlights

Sun Zhijun, vice Minister of the propaganda department, summed up the achievements of the reform from three aspects: first, the key step of cultural system reform, which is conducive to the formation of the institutional mechanism of cultural Science development. The transformation of state-owned enterprises into enterprises has made decisive progress, the internal reform of public welfare cultural units has deepened, and the reform of cultural macro-management system has been remarkable. "Eleven-Five" period of publishing, distribution, film and television production and other industries to complete the transformation of enterprises, the national total write-off business more than 172,000. Second, the framework of public cultural service system covering urban and rural areas is basically established. Government investment significantly increased, the key cultural Huimin project completed ahead of the "Eleven-Five" goal, public cultural facilities free of charge to accelerate the promotion. Third, the cultural industry flourish, the scale and strength of rapid promotion. The whole scale expands unceasingly, the cultural market is unprecedented prosperous, the international cultural trade deficit situation is obviously changed. 2010 China's cultural industry added value is expected to reach 1 trillion yuan. China has become the world's third largest producer of films and the first major TV series production countries.

Radio film and television reform has made a new breakthrough, broadcasting and film and television industry shows rapid development of a good situation. SARFT Deputy Director Haitao introduced the reform in recent years: the country's 35 state-owned film production units, 70 TV production organizations, 204 provincial and municipal film companies, 293 cinemas completed transformation to enterprises. There are 19 provinces and cities nationwide to complete the provincial cable television network integration, 9 broadcast film and television enterprises to reorganize the listing, emerging a group of strong strength and competitiveness of large state-owned enterprises and enterprise groups.

The reform of the press and publication system has made all-round progress. Chianguo, deputy director of the General Administration of Press and publication, after a comprehensive and in-depth reform of the press and publication system, the national 10多万家 state-owned printing and reproduction units, more than 3,000 state-owned Xinhua bookstore All to Enterprise restructuring, in addition to a few to retain public welfare publishing units, the central departments of various units, local 1251 non-political newspapers and periodicals publishing units are transformed and registered as legal persons. On this basis, the formation of more than 100 newspaper groups and publishing media conglomerates.

This version of the text according to Xinhua