Three operators deny top change rumors: Two years out of two version

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Sina Science and Technology Cang

After two years ago, the three telecommunications operators at the highest level will be round post, the recent news of similar messages. After verification, some of the three major operators of the internal core people have denied the news. However, no matter how the top three telecom operators to adjust, the entire telecom industry is facing the dilemma has been presented, in the Internet free business continues to erode the traditional telecommunications business, if the three operators in the past as the same as each other dead choke, it will fall into deeper difficulties.

Top three operators adjust rumors

On the eve of the Ching Ming Festival, one of the three operators of telecom operators to adjust the rumors sparked a high concern in the industry, because almost the current three major carriers are involved in the day.

The rumor said, "China Unicom chairman Chang transferred to China Telecom Chairman, Chinese Unicom general manager Yimin transferred to the general manager of China Mobile, general manager of China Mobile Li transferred to the chairman of Chinese Unicom, vice general manager Li Gang was promoted to General manager, Chinese Telecom chairman Wang Beijing office."

The rumours sparked widespread concern because the rumours were "plausible", such as the fact that 3 of the 5 people involved a round of posts among the top three operators, which were seen as a common way for top executives to adjust. For example, the three major oil enterprises in the last adjustment is in CNOOC general manager Fu successor Su as chairman of Sinopec Group. Yilin, deputy general manager of PetroChina Group, will be transferred to CNOOC to replace Fu.

Moreover, the last full executive exchange of the three operators was still in 2004, 9 years ago, so it seems reasonable to have the three major operators again.

However, for this message, a number of core internal operators said that they have not heard of such a personnel adjustment, and the adjustment of the central-level executives will have some procedures, as long as a start process can be known, but there are no procedures involved in the internal unicom. For example, China Mobile's President Li 2010 to determine the new position by the Chinese Mobile Headquarters department, the provincial companies to participate in the review vote, very soon the outside world knew it in the internal review leading, finally promoted to President. The rumours, which involve executive swaps between the three operators and the transfer and promotion of some executives, have so far not seen internal procedures and are "only the result of no process" rumors, so the rumor is very poor credibility.

Similar rumors often arise

In fact, the rumor was made two years ago. March 2011, the rumor said, "China Mobile chairman Wang will retire honorably, Xi transferred to China Mobile Chairman, Chinese telecommunications President Chang transferred to the vice Minister of the Ministry of Commerce, China Telecom chairman Wang transferred to the provincial governor of Yunnan Province, Chinese Unicom chairman Chang transferred to the chairman of telecommunications, China Unicom President Yimin promoted to China Unicom Chairman.

However, only one of the above rumours has been achieved, that is, President Chang transferred to the vice Minister of the Ministry. At that time was the former vice minister of the Ministry of Xi as China Mobile Party secretary, vice chairman. Mr Wang continued to remain chairman, but no longer served as party secretary. It was not until March 22, 2012 that Xi took over as chairman of China Mobile and Mr Wang retired.

And then, China Telecom also began to adopt the structure of the Chairman and general manager, Yangjie as the general manager of China Telecom, the three major operators the highest level of dual-office pattern and personnel have not changed.

For these rumors, some operators of senior executives have a sip of laughter, because similar rumors have repeatedly arisen over the years. Prior to the reorganization of six operators at the end of May 2008, rumours were also raised about the adjustment of operator executives, there have been five or six versions, some rumors even the above operators lead the job is disorderly writing, people can not believe, for example, there are rumors of the job as "general manager" written "president", and the title of "party secretary" written as "president".

Help to reduce the vicious competition between

However, regardless of when the three major operators adjust the timing, for them, in which operators have their difficulties, because the three major operators over the years have shown very bad.

The Ministry of Industry statistics show that "Eleven-Five" period, the national total telecommunications business to achieve an annual growth of 21.3%, telecom business income growth of 9.2% per annum. 2011, the National telecommunications business amounted to 1.1726 trillion yuan, an increase of 15.2% per cent, the completion of telecom business revenue reached 988 billion yuan, an increase of 10.1%. From the "Eleven-Five" period can be seen, the development of communications industry is not up to the growth rate of GDP, is the development of a relatively slow 5 years, and the communication industry's income growth rate and business total growth rate of difference is too large, user growth has not brought benefits.

In addition, the new mobile Internet services, such as micro-credit, have had a substitution effect on traditional telecom services such as SMS. 2012 National Mobile text messaging volume reached 897.31 billion, year-on-year growth of only 2.1%, the increase of 4 years to the lowest. In the last year, China's mobile phone users increased by 11% to calculate, in fact, the number of SMS sent per capita dropped about 9%.

In situations where the external environment has changed significantly, it is not a bad thing if three operators are to be exchanged, because it will make the three operators more aware that the competition between operators will be mutually-negative, and that the bigger challenge for them is the new mobile internet business.