"Three horse Insurance" opening Internet insurance attack

The industry is concerned about the "three horse" alliance selling insurance finally landed. Yesterday, the reporter learned from the Insurance Regulatory Commission on the Internet, the first domestic network insurance companies-Public Security online Property Insurance Co., Ltd. (hereinafter referred to as Public Security) was approved on September 29.

Before the "public Ann Online" cause of Alibaba's Ma Yun, China Ping ' an MA, Tencent's Ma-Teng co-founded and well-known, was dubbed the "three horse insurance company." The industry praised the move will be the entire insurance industry in the Internet financial innovation on a "broken ice", no doubt for the current raging Internet finance has added a fire.

specialize in "online" sales

Yesterday, according to the insurance regulatory official online published on the Public Safety online Property Insurance Co., Ltd. opened the official reply, the public security insurance has been officially approved 29th last month. At the same time, according to the Shanghai Trade and Industry Bureau information, "Public security Insurance" this month 9th has completed business registration, headquartered in Shanghai Huangpu District, registered capital of 1 billion yuan.

It is reported that "three horse" insurance companies will break through the existing domestic insurance marketing model, a change of the traditional "offline" mode, into the "online." According to the Shanghai Trade and Industry Bureau information, "Public Security insurance" business scope is "with the Internet transactions directly related to corporate/family property insurance, freight insurance, liability insurance, credit guarantee insurance."

At the same time, public safety insurance said the company will not set up branches, will be entirely dependent on the Internet for sales and claims; the target customer base is the Internet economy's participants, including internet platforms, Internet service providers, E-commerce businesses, online shoppers, social networking participants and other companies and individual customers.

Industry insiders said that the security will focus on the development of "credit insurance", and for tens of millions of Taobao shopkeeper's "loan guarantee insurance" products are more combined with the climate, geography, people and.

If a Taobao shop needs 100,000 yuan loans, the owner only relies on Taobao store credit records, shop size and operating conditions to the public Security Insurance application ' loan guarantee insurance ' can, insurance companies to help guarantee the policy, then Ali Finance can provide loans. "This innovative product, based on the internet and incorporating Taobao's credit record into consideration, is one of the current research directions," said the person familiar with the matter.

Security insurance has been established at the beginning of the industry will become the focus of sustained attention. Industry insiders told reporters, in addition to its external Internet and financial depth of integration of the mission, its prominent shareholder background has also been widely concerned.

According to the previous disclosure of the Shanghai Securities News, Alibaba is "public Ann Online," the largest single shareholder, the shareholding ratio of 19.9%; Ping An and Tencent each holding 15%, tied to the second largest shareholder, the remaining about 50% of the shares are decentralized in Ctrip, excellent company Holdings, Japan News Network Technology, Internet, Gadesin investment, Far-strong investment in the hands of 6 companies.

"Ma Yun, MA, horse is excelled Chinese business people, their every move will cause wide market attention." and its business model and product design for the traditional insurance industry is also an innovation. "Song, deputy director of risk management and insurance studies at Lingnan College, Zhongshan University, said.

Marketing Mode main product differentiation

In response to the public security strong "on line", the industry predicted that a large number of Taobao shopkeeper business development needs or direct incentives, and the current social consumption of the main consumption model is the development of security strategy and product design of the fundamental driving force. Relevant data show that the next decade domestic insurance market to tap the potential to tap at least hundreds of billions of dollars.

Song said that the public security advantage lies in its business model innovation and main products differentiated positioning.

"Compared to the traditional insurance business model, public security insurance in the marketing costs and product audience, etc. also have this very obvious advantage," Song told reporters, on the one hand, not only can effectively save manpower sales, reduce the rate of financial products, but also to facilitate consumers directly on the Internet Platform ' Around '; On the other hand, there is no geographical division of network sales channels, can operate nationwide, the risk is even smaller.

At the same time, Internet insurance is easier to accept for e-commerce platforms dominated by young sales groups. Coupled with the current popularity of smartphones and other terminals, personalized, standardized financial products will have a lot of room for growth. Song told reporters.

"In the next 10-20 years, Internet insurance will become the mainstream trend of industry development." "Song Bold forecast, the establishment of public security insurance will be the traditional insurance marketing channels and models bring impact."

With the public security insurance to rob the Internet insurance "head soup", the funds are beginning to try to enter the field. Shenzhen is also preparing for the second domestic innovation insurer to focus on the Internet industry, according to people familiar with the matter.

"From last April to submit the preparation application, the public security insurance only spent 1.5 of the time to get the opening photo, it is not difficult to see, the CIRC on the Internet insurance innovation demonstrated by the open and open-minded supervision." Industry insiders say.

At present, many insurance institutions, including China Life, Xinhua insurance, and so have chosen to "marriage" with the Internet, or from the establishment of the platform, or into the online mall, the future development of E-commerce has become an important part of the operation of insurance companies.

Huatai Securities researchers said that at this stage, the insurance companies have entered the E-commerce platform, but only some of the products transferred to the line, the financial model is still stuck in the "physical", and "public safety insurance Model" changed the logic of the operation of the financial industry, More financial products will be applied to the Internet platform and the Internet industry.

However, Song also said that because a lot of content of the new company is undecided, the specific impact is difficult to judge, need follow-up observation. And a lot of people in the industry also raised concerns, "Internet insurance in addition to win the trust of consumers, while the background services, insurance claims and customer feedback is the challenge it must face." ”