Three horses together Huayi: Just look beautiful?

November 18, the two-month suspension of the Huayi Brothers announced a blockbuster news, announced with Alibaba and Tencent strategic cooperation, through directional additional, Alibaba, Tencent, Ping ' an, Citic investment into Huayi Brothers shareholders. Of particular concern is the MA, Ma Yun and Ma This "three Horses" together Huayi Brothers become the biggest aspect.

The news to those who have been waiting for two months to hold the shares of Huayi Brothers ecstatic, when the bat two of China's largest internet companies and the king of the Peace of the gold owners of Huayi Brothers, where there is not a continuous trading of the truth?

Indeed, Huayi Brothers is indeed worthy of the capital operation of the master, will be introduced into the three horses, so that film and television and the Internet close contact, no doubt that they have the largest concept and imagination space. On the one hand, Huayi Brothers film and television drama in the future will be expected in Alibaba's entertainment treasure, Taobao/cat electric business channels to achieve marketing, promotion and sales; On the other hand, Huayi Brothers, with the help of Tencent's resources, will also expand into the game field, and its film and television dramas will be able to be adapted into games, online literature and other forms.

However, too dazzling fireworks are often short-lived, too perfect things are often illusory, three horses together Huayi brothers, but also need to look cool. If you can't do a good job of integrating the resources of shareholders, it may just look beautiful.

First of all, Alibaba and Tencent in the Huayi brothers share the same, are 8.08%, the same shares predict the future game and competition. From Huayi's announcement, Alibaba and Tencent, although biased, but in many respects overlap, and the shares of the two are the same, it is likely that both in the future within Huayi will be a fierce game.

For example, in the new media co-operation, Alibaba and Tencent's rights are identical. For hot films, huayi in the end priority with Ali cooperation, or priority to Tencent cooperation, which for Ali and Tencent future competition under the foreshadowing. Huayi agrees to cooperate with Tencent and Ali (including its affiliated companies) on the same terms as the new media rights of the film and television productions with relevant rights. The right of new media refers to the right of transmitting IP works through the channels of audiovisual media of various kinds of non-traditional radio and television, such as cable and mobile internet, IP TV, Internet TV, OTT set-top box and so on. ”

Second, Alibaba and Tencent, although the two competitors together, but it is possible to get out of the way, but can not produce 1+1>2 effect. As the saying goes, a monk carrying water to drink, two monks to carry a drink, three monks ... In this respect, we can see that the same is the three horse together security insurance, was also a golden key to grow up, what is the result?

We see that the public security backed Alibaba and Tencent two big trees, this should be both ways, but Alibaba and Tencent but put the public security this does not need to, but each had an affair. One side is Tencent and Taikang insurance cooperation launched "micro-Mutual assistance", one side is Alibaba and China life together to sell "entertainment treasure", the embarrassment of all Ann is conceivable.

The embarrassment of public security is more than this, in the November 15 China Insurance Regulatory Commission announced the list of consumer complaints, the public security insurance to each billion policy complaints number of 15.51 pieces, far exceeding property insurance company average of 1.59 pieces/billion, ranked first in the company. In fact, this is the third time this year that security insurance has topped the list.

In addition, the film and television drama investment risk is well-known, it also indicates that the three horses together Huayi is an uncertain adventure. Alibaba and Tencent hope to use the investment of Huayi, the internet thinking to subvert the film industry, but also from the film and television industry, such as a piece of cultural field. However, the film and television industry is a deep water industry, this is the real venture capital, a good film may only invest 30 million or 40 million, but the box office income can reach hundreds of millions of. And a movie that does not hit the box-office, the box office income is not even the money that the advertisement puts back.

In any case, the Internet into the film industry is irreversible trend, huayi as a test water, its courage is worth encouraging. Just don't be tired of the luxury lineup, keep focusing on good work is the right path.