Three hot spots for home appliance with old exchange

Source: Internet
Author: User
Keywords Consumer home appliance products
Tags business community consumer consumers consumption content enterprises exchange
Xinhua Beijing, July 14 (Remin, Li Fangfang) Recently, the Ministry of Finance and other seven ministries issued the "home appliances to replace the new implementation measures," the old home appliances to replace the new subsidy method, operating procedures and the implementation of the Organization and other content to make specific provisions. The rules were introduced and aroused heated debate in the community. Should there be no household registration limit for stimulating consumption? is the maximum subsidy limit of $400 low? Is there a "loophole" in the policy of applying for subsidy after the price is raised by the merchant?  On these three hot issues, the reporter interviewed the relevant government departments, experts, practitioners and consumers.  Is there a hukou limit? "Implementation measures" stipulates that from June 1, 2009 to May 31, 2010, in Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Shandong, Guangdong, Fuzhou and Changsha, 9 provinces and cities to launch the pilot.  Where in the pilot province, the city registration has the legal personality or has the pilot province, the city local account, in the stipulated time sold the old household appliance and buys the new household appliance the unit and the individual, may enjoy the home appliance subsidy when buys the new electrical appliances. Ma Hongman, Ph. D., the host of Shanghai's first financial channel, said that the implementation of the "old-for-new" policy would help to upgrade the industrial structure and promote the development of energy saving and emission reduction and recycling economy. But in the old exchange of new activities, only the residents with the pilot City registration can enjoy policy concessions.  And the pilot area is mainly Shanghai, Beijing and other large cities, which means that a large number of old for the new temporary residents or will not be subject to this policy patronage. "In fact, many of the floating population in the local employment, local consumption, the local economic development and revenue also contribute, so should have the same rights to enjoy subsidies."  "Zhao, deputy director of the Ministry of Trade and Consumer economics, said. Department of Commerce and Trade Services division director Di Jiankei in an interview with Xinhua news agency reporter, said, "" old for new "subsidy funds by the central government and the pilot provinces and municipalities jointly bear, the reason for the need to enjoy the" old for new "subsidy is a local account, because in the context of the current financial crisis, local financial resources are limited, The GSP is not yet available.  However, with the experience of the pilot area of the summary and promotion, the future of this policy is expected to be promoted nationwide.  is the subsidy standard low? "Implementation measures" clear, in the purchase of new appliances can enjoy the new home appliances sales price of 10% of the home appliance subsidy.  Subsidy ceiling: TV 400 yuan/Taiwan, refrigerator (including freezer) 300 yuan/Taiwan, washing machine 250 yuan/Taiwan, air-conditioning 350 yuan/Taiwan, computer 400 yuan/Taiwan. This means that consumers in the purchase of new machines, a single can use the "old for new" vouchers to meet two conditions: first, can not exceed the corresponding products of the subsidy ceiling; second, can not exceed the purchase price of 10%.  Therefore, some consumers think that the subsidy standard is low. In Beijing Haidian District Garden Bridge, a Gome store, the reporter came to consult the "Old for new" consumer Mr Gong: "Now it seems that the purchase of more than 4000 yuan of household appliances, it is impossible to enjoy the subsidy of 10%, but also to participate in the shopping malls in the straight, discounts, full gifts,, the intensity of the feeling is much greater. "In this respect, Gome Vice President Yang optimistic attitude:" The current policy design for many consumers are still attractive, can play a role in accelerating the upgrading of household appliances products. Take television as an example, now many families use or ordinary CRT TV, itself there is the need for replacement, the introduction of this policy, the purchase of new High-definition, LCD TV can receive financial subsidies, and manufacturers and merchants promotional measures will also be carried out, the two are not contradictory. At present, some of the Gome and Suning stores in Beijing, Tianjin and other locations have started to "replace the old with the new".  Zhao pointed out that the country's rules did not specify in the end of the old appliance products based on what criteria for valuation, and the old home appliances in the recycling process of pricing will directly affect the consumer to "old for new" interest, so, must be published as soon as possible, a scientific, unified and objective evaluation of the old home appliances standards.  Is there a "loophole" in the policy of deception?  "Implementation measures" clearly stipulates that the pilot provinces and cities at all levels of commercial departments to establish the successful recovery of household electrical appliances, sales of enterprises operating supervision system. However, under the driving of economic interests, all kinds of illegal acts are all-pervasive and the supervision is more difficult.  For example, many consumers are most concerned about how to prevent businesses from stealth prices and then cheat subsidies. Qingdao, a consumer of Shandong province, said that the four types of household electrical appliances that participated in the "Old for new" activities were commodity with frequent price changes, and before the national subsidy policy was introduced, businesses were often able to offer discounts during holidays or seasons.  If the business is playing "old for new" subsidy under the guise of cancellation of the original discount or secretly raise the original price of household appliances, then the vast number of consumers are likely to enjoy the real benefits. Di Jiankei said, first of all, business, price, industry and Commerce departments will strengthen the price supervision of home appliances stores, and secondly, the current urban household appliances market competition is very fierce, the information is completely open. For businesses, two sets of price system is unlikely, because the operating costs are too large. And peers will have a mutual supervision, consumers can also be reported.  In addition, the pilot area will be based on the actual situation of the introduction of home appliances recovery of the minimum price, to prevent recycling enterprises arbitrary prices. "There should be no case of a merchant raising its price and applying for a subsidy." Zhao also expressed the same view. "Because the home appliance sales market is a fully competitive market, commodity pricing is not the manufacturers to decide, not the business, but the market is the boss." If the sales enterprises to increase the price of products, will not be recognized by consumers, will lose market share, outweigh the gains. ”
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