Three into the bank website can be accessed through the ". China" domain name

Rainy Day "More than 30% of the banking institutions have been enabled." China's "domain name", a few days ago, the basic network survey data from the banking sector, in the country 56 large and medium-sized foreign banking institutions, 17 registered and opened the "China" domain name, accounting for 30.4%, including the Bank of China, Agricultural Bank,　　Bank of communications and many well-known Chinese and foreign banks, including Société Générale, have registered and enabled the ". China" domain name. In this respect, network experts said, the network Information Age, ". China" and other Chinese domain name brand propaganda, brand protection role more and more important, especially for the banking institutions with internet banking and other electronic services, Chinese domain name security status more prominent, ". China"　　Domain name has become the banking industry in the Internet system brand and business construction of an important link. It is understood that many Chinese and foreign banks have enabled the ". China" domain name. Among Chinese banks, Bank of communications is a model for the application of the ". China" domain name protection corporate brand. Since 2004, Bank of Communications has been registered and has been in operation, including "China Communications Bank, China", "Hand in line", "China", "shares in the bank, China" and so on more than 120 Chinese domain names, users simply enter the corresponding Chinese domain name, you can quickly visit its official website.　　And the Bank of China, Agricultural bank and so on have opened with their respective names, brands corresponding to the ". China" domain name.　　In addition to the Chinese banks ' ". China" domain names, many foreign banks are also unwilling to be outdone, "France-hing enterprises and individual banks, China" and "Wing Heng Bank, China", and so on. China's domain name has been opened by several foreign banks that have entered China's financial markets. According to the survey, at present, 56 large and medium-sized Chinese and foreign banks in the country, a total of Bank of China, the Bank of communications, Agricultural Bank, Guangdong Development Bank and other 11 Chinese banks, Societe Generale Bank, Bank of East Asia and other 6 foreign banks to enable the "China", the opening rate of 36.7%　　The opening rate of foreign banks reached 23.1%. It is understood, ". China's" domain name since June 2010 officially become the Internet's new top-level domain name, has caused the majority of netizens ' strong concern, especially by a large number of banks, securities, E-commerce and other related online transactions in the large and medium-sized enterprises, and to explore its intrinsic reasons can be found, "convenient internet brand building and"　　Resisting phishing attacks "is". China's domain name has been favored by banks for two major reasons. According to the 2010-2011 China Online Banking annual monitoring Report data, 2010 China online Banking transactions reached 549.5 trillion yuan, an increase of 49%.　　Fund, bond purchase and various kinds of life payment service gradually internet, personal and enterprise network silver Business changed the traditional network business model between banks and enterprises, speed up the information transmission between the bank and the individual, and become the bargaining chip of the big and foreign banking institutions. The first to enable the ". China" domain name of the bank of communications, such as the experience, its registration and use of more than 120 ". China" domain name, in the convenience of users directly to itsWeb site at the same time, to maximize the promotion and protection of its corporate brand and product brand.　　And foreign banks such as Société Générale and Bank of East Asia, which are the ". China" domain name, are helping to promote the localization of their business. In addition, a large number of counterfeit, phishing Web sites by changing the domain name to imitate, forge a regular Web site Web pages, misappropriation of Internet accounts information fraud money, seriously damaging the reputation of the regular bank website, hindered the healthy development of electronic banking. According to the statistics of China's anti-phishing website, the financial banking industry is always in the forefront of the fishing Web site and involves major domestic banking institutions. And the ". China" domain name from the Chinese netizens in line with the use of the advantages of language, to avoid users mistakenly into the fake, phishing site traps, while creating a sound Internet system, which has become a large number of Chinese and foreign banking institutions to enable ". China" domain name another important reason. Share to: