Three iron laws of regional websites: sober, thinking, positioning

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Jinan online positioning is the regional website. Since the second half of 08 began to do this site has been thinking, the site is based on local, this is the biggest advantage, and the national Real estate site compared to the region is the base, abandoned this point, is source, no root of the wood.

The development of the Internet to this wave, the status of regional sites will become more and more obvious. Now do the site, a lot of go is the path of the region, like the public comments network, but it is suddenly spread out several key cities, for today's these sites, they do not have the ability to do more cities, are generally grasping several major cities, such as Beijing, Shanghai, Guangdong, the central Chongqing, Chengdu. Internet development to today, more and more netizens, the basic application is more and more mature, the conditions of the Internet, the time is ripe, can start to develop E-commerce.

The core of the regional website is service. Jinan online from the name can be seen positioning: serving local people, serving the local market, building demand for real estate and suppliers of interactive platform. To tell the truth, this is a big frame, there are many things still need groping. Boil down to eight words is: Based on local, do a good service. The Internet is a virtual platform, the Web site process itself is a cold shell, the real attraction of users is the resources of the site, whether it is information or interactive entertainment, these resources need to be integrated through the site. This is the core of website operation. In order to create a wholeheartedly for the Audience service brand, we specifically recruited a number of employees, responsible for the user to carry out real estate photography services.

Regional sites can play a lot of space. However, to understand this point must be able to jump out of the national Web site practice, must jump out, otherwise it is difficult to realize how big the future, it is difficult to do well. Because the regional site has its own characteristics, if hard to learn the practice of national website, it is unwise, because we and the resources of the national website is not the same.

We usually observe the national, and even international websites, our thinking actually has been limited in the inside. Actually, I found it by accident, is in 06 or 07, in the thinking of E-commerce, always in the business-to-business, Consumer-to-consumer, the business of these three kinds of familiar patterns, and then once jumped out of these three boxes, so many questions to think clearly, there will be the birth of Jinan online. It really took a lot of effort. At that time in order to study these problems, reference to the number of information, even Sina, Donews blog, but also tracking the study of several people.

There is little to see Theory now, practice more, their own thinking more, a lot of things can not find a reference, you can only rely on their own to grope, this road is also interesting, because in the country, our model can hardly find a reference. In the area site this piece, you can say that Jinan online walk very steady, stones, just start can not go too fast, easy to die, but, I believe that within three years, we will be able to walk out of their own way. (This article first Jinan online http://www.jnol.cn reprint, please retain the copyright!)