Three items of activity organization in website operation

Last week I shared three tips for organizing activities in the Web site, and today I'll talk to you about three items in the organization. If the organization skill can make the activity receive the better effect, the attention matter is the assurance activity to be able to hold the foundation successfully.

First, the activity theme to conform to http://www.aliyun.com/zixun/aggregation/8982.html "> site positioning.

Positioning the importance of almost no controversy, a website, or a brand, all of its marketing and promotional activities should be consistent with the site or brand positioning, only in this way, in the course of the operation of the site to enhance their own recognition, on the contrary, if the theme of the Organization's activities and their position is very different, that I am afraid the more successful activities , the greater the harm to himself. Not only the theme, the activities of prizes and other aspects of content should be consistent with the site's positioning, if you are a geek community, it's nice to use your mobile phone's creative accessories in your organization's activities, but if you use snacks and other unrelated items as prizes, your community users will feel weird, After all, geeks and cargo are not highly coincident groups.

Second, the activity organization should be good at discovering and wooing opinion leaders.

The importance of opinion leaders in the dissemination of information is self-evident, with the advent of the Network Society, the Network society, like the traditional society, emerges a large number of opinion leaders. Here to emphasize that this article refers to the opinion of the leader does not refer to the star, after all, not everyone has the resources like Hunan TV as a call to a large number of celebrities for their own platform. Here is the opinion leader, that is, a social network node around us, each side has a lot of opinion leaders, such as love to drop in chat aunt, such as the computer is often friends and relatives called to repair the computer's IT talent and so on. And on the website, moderators, high-quality content contributors and so on can be counted as opinion leaders, we in the organization of activities, if we can actively find and draw opinion leaders, you can receive a multiplier effect.

Third, the activities of the process to pay attention to data analysis.

Now society has entered the era of large data, in the era of large data, only through data analysis to see the hidden truth behind the phenomenon. The same is true in the organization of the activity, for example, when we are in the micro-blogging activities, we should pay attention to the daily activity data analysis, pay attention to the daily forwarding volume, participation in the number of changes, only through the analysis of these data, we can each of the activities of the Organization experience, for the next event to provide data basis. For example, different festivals or different seasons of the effect of activities, these only through the actual effect of the data analysis can be obtained, any shot at the head of the conclusion I am afraid is not reliable.

Activities in improving the user's stickiness and loyalty of the role of almost irreplaceable, not only online activities, offline activities sometimes more important. I would like to share the activities of the Organization's three attention and three tips for the day-to-day operation of the site to provide some help.