Three key aspects of website localization business

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No matter what kind of products or services are sold in the international market, localization as a local business success is an important indicator, for SEO optimization, there are some differences between local optimization, and local and foreign optimization will face fierce competition, This is the key to why localization adapts to specific market content and will gain advantages. Several different web pages have been observed recently, and some inspirations for local optimization are also obtained.

Image

If a customer's product needs to be geared toward a number of countries, not only in terms of language content, but also in appearance, vision needs to take into account the similarities and differences of potential customers, so enterprise optimization must take a very cautious choice.

As shown in the picture, a Japanese McDonald's website and a Chinese McDonald's website. The most obvious difference is that there is no Big Mac and Coke, just a chicken burger, which may seem strange to Western audiences, but in Japan it is very common, and from the local eating habits of Japan, this is what they think of as a "healthy diet".

As can be seen from the example above, images are often considered to distinguish the best boundaries between different groups, and at the same time we should consider cultural suitability.

From the Reebok Japan website, we can see that this type of picture is sold more in Japan, but it is not suitable for Middle Eastern countries, in some other areas or in some sectors of society.

Localization optimization site, need to keep a clear mind, attention to detail, especially on cultural sensitive aspects. In some countries, very small details will bring great differences, such as national signs, product content, such as color expression.

Design Aesthetics

Around the world, different people have different preferences, so for us to optimize the staff, we need to face the world to the potential customers, we must learn to adapt.

Let's look at a Nestle website like the American version.

It looks simpler and the design is quite clear, and in contrast to the Japanese version there is a big difference. As shown in the picture, a hodgepodge of different colors, videos and headlines, a little flirtatious feeling, but a lot of places to compare time.

Why is this happening? People in Asia are more receptive to interactive websites with lots of images, bright colors and background confidence, while Americans and Europeans prefer cleaner, simpler content. Therefore, nestle in the design of the site to seize the audience's needs and psychology, a fundamental change.

Social media positioning

From the current situation of SEO, more biased towards social media marketing, even for some smaller companies, they will also devote a large budget to social media, and for many sites, social media will be the biggest driver in future traffic and conversion to specific target markets to customize the look and feel of the site.

Social media positioning must be careful, there are two key aspects: awareness about the advantages and benefits of localization, so that their appropriate consumers in different parts of the world, the other is to consider the involvement of social media, how the way to change depends on the audience you are facing. Japanese viewers, for example, are more likely to fish, noodles and comics.

The positioning of social media is a new concept, in the SEO localization optimization, this kind of service can make the marketing and the brand promotion to do better, becomes one of many complaints and the multicultural channel an important means. Join the social media marketing, not only localization optimization can bring better traffic and conversion, but also to promote enterprises and the world's target audiences for content sharing, news sharing, do a good job in international development and exchange.

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