Three key factors to enhance the sales force of website

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How to improve the sales force of the website? This is the most concern of the enterprise. Sales force, is always the pillar of the company. Web site has no sales force, directly related to the company's network Marketing project operations. The site's sales force is far from building a glamorous website, it is closely related to every detail that makes up the site.

Vegetable Root Tan Contact Some customers, found that they have to spend money to redesign the company website, website information is complete, web design is fashionable, but is no consultation, sales did not go up. This is a lot of enterprises more commonly encountered problems, in the end how to improve the sales force of the site? Vegetable root tan will be from their actual combat experience and everyone to discuss.

Vegetable Root Tan believes that the impact of a Web site's marketing has three major parts: copywriting, design, user experience. To make the site have a good sales force, must be in these three aspects of the full effort.

First, the copy should be attractive

Copy is to solve the website traffic, product sales and so the only rule! I once said in other articles, network marketing copy is the core of network marketing. and network Marketing copywriting is the main product copy, brand endorsement copy of these two categories. Website product copy, brand copy whether detailed, attract? is the content of the website information of deep value, can impress the customer? Is there any credibility in the content of the website copy? These are the criteria for whether the copy has the sales force.

Product copy: The core selling point of refining products

The sole purpose of product copywriting is to promote sales. Therefore, in the writing of product copy, to clear, concise, real language to shape the value of the product, refining the core selling point of the product, compared with other competitors, good is what to say, let people at a glance. Remember not to use wordy, difficult to understand, exaggerated language. To make consumers feel that it is value for money, things are worth, so as to truly impress consumers.

Vegetable root Tan Once introduced a method of writing--fabe law. This rule is an effective weapon to tap the sales force of a product. Vegetable root Tan in operation Ah Ah project, China's first shops project, the FEI Yang Immigrant Project, a chapter and so are fully used. Especially in the planning of the site's product page, is very useful, very guide.

Brand Endorsement copy: Mining the perceptual level

Brand endorsement copy writing, mainly highlight the company's brand, increase trust. Brand endorsement, including company introduction, brand culture and other related copy, is the introduction of the company's industry characteristics and brand concepts and personality and so on.

Vegetable root tan found, generally these text content is very boring, reading is not high. However, this is an integral part of the enterprise's overall strength. Therefore, we need to use a special copy method to turn this part of the text into an attractive reading. The opposite of rationality is sensibility, and the power of sensibility is sometimes more effective than ideal. For example, vegetable root tan in the planning of Shenzhen branch brand copy, from the teacher's professional ideals to refine. In the perspective of the professional ethics of teachers, full performance full of personality and rich professional quality of the teacher team image. In the planning of the company's brand, from the strength of the company, the history of performance, the full performance of the flying Ocean responsible, dare to innovate, internationalization of the strength of large companies.

Second, the website design should have the impact

Site vision can be seen at a glance, so the design of the site must have the impact will give the audience a good visual feeling. In order to improve their trust in the site and the company's image recognition. Therefore, in the design of the site, first of all from the target audience's aesthetic perspective, to consider the overall site vision, tone, layout and other coordination and design visual impact.

Overall grasp of the industry design style

First of all, the design style of the website should be consistent with the industry nature of the enterprise. Style is abstract, for example: Disney's Web site style is lively, the government website style is simple and serious, fashionable Bazaar website is the trend of avantgarde. These are the different feelings that the website leaves to people. Vegetable root tan In the positioning of the website style, after the in-depth understanding of the education industry, finally the style positioning as stable concise type. With the passion of red plus a unique connotation of black as the main color block, representing the education industry in the hearts of passion and self-cultivation. This will have a strong sense of contrast and impact.

Pay attention to the picture design feeling

The picture design of the website, must not despise, have to achieve three goals: attract the attention of others; Leave a deep visual impression on people; Information communication. Vegetable root Tan found some site pictures, text and pictures completely do not match, even without relevance. The most rapid acceptance of information not only requires the description of the text, but also need to support the plane, it will make people remember more clearly and firmly, this is the principle of general recognition of advertising. For example, Taobao stores, the majority of product sales and product picture design is related. There are pictures and no picture of the effect of a large gap, the general picture and the impact of the image of course is also very different. Website design style, design elements, picture design and so on are the audience to judge the strength of a reference standard, the audience believe you, will have sales action.

Third, the user experience should have the guiding power

Audiences start by entering the site, they will first glance at the eye-catching plate, and then look at the next step. Therefore, the design of corporate Web site must be guided. Logical design, guide the audience to fully understand the site information.

Scientific browsing Experience

The user experience generally refers to the user's browsing experience. Related to the main skeleton of the site, the setting is clear? is the website layout able to guide the customer to visit the website according to their own idea path? is the website's browsing design set according to people's habits? Enterprises to be from the core of the appeal, the most impressive user interests show in the most important place. To stand on the reader's side, to get a sense of what they think. Any small error in the site will reduce the audience's purchasing enthusiasm and satisfaction. such as: The site more typos, online customer service no one responded.

Vegetable Root tan In the operation of Shenzhen, special focus on the product description of the page experience design. Needless to say, the audience most want to know is the characteristics of your products and with other different, we want to show this information in detail, to maximize the advantages. Step-by-Step with information to guide the audience, the connection to look down, to the audience before the light of the feeling. The audience psychology that your product is different, will have the impulse to buy.

The sales force of the website, rely on is a whole, small details do not do well, will also affect the overall website sales force. A bucket would be full of water, and every plank must be as flat and free from breakage, and if the bucket had an uneven piece of wood or a piece of wood beneath it, the bucket would not fill with water. How much water a bucket can hold does not depend on the longest piece of wood, but on the shortest plank.

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.