"Three Kingdoms Kill", almost all famous electric dealers were involved in the

Suddenly the Beijing east to stop the news of price war. According to the news, Liu that "if this goes on, 3 months and 3 families will die." So Jingdong wants to stop the price war. But not long after, Liu in micro-blog clarified that the Stop price war is pure misreading, price war never end the day.

Liu said: "I never said that the war is over, on the contrary, the war has just begun!" "Then Liu another tweet:" Our shareholders, the boss of high Jianling capital, specifically called from the United States, protesting that I missed them on the shareholder list and stressed their full support for the company! and suggested that the price war lead to the whole category ...

After this micro-blog issued, the Electric business War again. Suning Tesco executive vice President Li bin in the micro-Borrie response said: "I am on behalf of Suning easy to buy all staff, to the Beijing East issued a solemn protest, playing with fire will burn himself!" ”

At the same time, there have been doubts and speculations about this round of the electric business war. A lot of netizens said, price war is only hype "gimmick", the real benefit is very little, some of the goods even play up the first price increase and then reduce the gimmick. In addition, a large number of cheap goods show "out of stock", so that netizens call "Big Bluff." Reports from third parties show that real prices have fallen by less than 10% in more than 100,000 items on these sites. Jing Dong everyone electricity in Guangzhou area inventory is exposed average out of stock rate as high as 60.88%.

It is widely believed that this electric dealer price war whether conspiracy or overt, capital war or PR war, has put the challenger to the east into a situation: it pioneered the online and offline channels of the positive war, with the new power to contend with the traditional giants, has been difficult to get away, into will be king, the defeat is destroyed.

Ministry of Commerce spokesman Danyang said recently, the Ministry of Commerce has noted that individual large e-commerce companies compete to adopt price reduction methods to carry out sales activities, and the resulting market heat and the concerns of consumers, suppliers. The Ministry of Commerce will continue to pay attention to the progress. The Ministry of Commerce believes that the relevant enterprises, regardless of the way to carry out sales activities, must strictly abide by national laws and regulations, consciously maintain fair competition market order, and jointly promote the healthy operation of household appliances market and smooth development.